Wtf of ad

What The Future

Of Advertising ?

1950 Population needs to consume

Demand > offers

1970 demand = offer

Choice between 2 or 3 brands

Consumer likes advertising

1980 Consumer begin to change

No more brand loyalty

Consumers want something new / Creative

1990 Consumer is difficult to convince

many offers & many advertising

Radio, newspapers, billboard, TV…

Every media are colonialized

The Market is saturated

1990

golden age Of advertising

The Market is saturated

2000 Marketers Create the Customer

Relationship Managament

Internet born… But a new way of life is born too…

Too much advertising,

In 2010:

A Guardian survey shows: 86% of the population switch channel

when it’s advertising.

Vandsken survey shows: A growth of 100% of advertising budget

Will impact by 2% the sales.

Take one person

This person talk With other persons

There is different

group of persons

And companies did adverstising …

But today …

We are all connected

We are influent

We Share

In the future everyone will be world-famous for 15 minutes

We Share

In the future everyone will be world-famous for 15 minutes

ON

We looking for

•  SOMETHING Useful •  Intertainement •  Informations •  Humours •  Shock •  …

VIRAL Create •  a topic •  a video •  a picture

VIRAL Create •  a topic •  a video •  a picture

Which will be shared : 10

100 1 ‘000

10‘000 100 ‘000

1 ‘000’000 10’000’000

Community Management

PR 2.0


Create content, information…


& Share it Via social network

Guerilla Marketing

Guerilla Marketing

Tampon Buzz

Product placement

Currently…

•  Clips •  Reality Show •  Interview •  Novel •  Video Games

The future…

Product placement

TV stations lobbying

… is Limited

The future…

Product placement

Consumer Use to be Only A consumer

But Today Consumer is…

Wtf of ad

Education

Transcript of Wtf of ad