VIDEO GAMES CAN REVOLUTIONIZE SPORTS MARKETING.Agree? Disagree?Join the discussion.Feat. Sports business leadersThursday, June 7th, 6:00-8:00LillIs atrium & twitterHelp us unleash the power of global conversation.

Combining the power Of twitter, passion of students, & prowess of industry experts, @UOWarsawcenter presents a forum where UO students & the business community discuss innovation.

Sports business senior @EBaechler will present his thesis on the marketing potential of sports video games.

the Warsaw Sports Business Club will then lead a live twitter conversation on the topic, engaging presentation attendees, a pre-established roster of global business leaders, & the greater twitter community!

Join in person or join on twitter. Non-tweeters welcome! Don’t miss out. www.wsbctalks.com

#WSBCtalks

#wsbCtalks Event Agenda 6:00pm | Opening Remarks - Evan Baechler

6:10pm | FIFA Brand Loyalty presentation – Evan Baechler

6:30pm | Consumer Panel – Warsaw Students

7:00pm | NBA 2k12 & Nike presentation – Amanda Pliska

7:30pm | Keynote Community interview - TBD

7:50pm | Acknowledgements Closing Remarks – Evan Baechler

6:05pm | How do Sports Video Games Affect Sports Marketing?

7:30pm | What tactics, programs & marketing initiatives would

you run to influence sports consumers using video games?

8:00pm | Do Consumers respond to product integrations in

video games

8:30pm | Is marketing through Sports Video Games authentic?

#wsbCtalks Twitter Hosts

@ebaechler @ampliska @UOwarsawcenter @Tyler_elliott @HurryKan3

Live Event Agenda More Details

Fifa Brand Loyalty Pres. Evan Baechler (@ebaechler) completed a thesis on how playing FIFA contributes to Brand Loyalty. #WSBCtalks starts w/ a summary of this project

Consumer Panel UO Students field questions on how gaming has affected their sports consumptions & participation in different sports.

• @LoveLifeKyle - FIFA • @JZlaket32 - Madden • @JesseSchwarzz - MLB 2K • @KHinstorff - NHL 2K • @ TBD - NBA 2K

NBA 2k12 Nike Pres. UO Senior & Soon-to-be NIKE digital expert, Amanda Pliska (@ampliska) presents NIKE's Basketball footwear integrations with the NBA 2K12 video game.

Keynote Community Interview #WSBCtalks twitter monitoring team will collate the best tweets throughout the discussion & turn them into a roster of questions to ask an industry expert.

www.WSBCtalks.com

Twitter Discussion Questions

Engaging in #wsbCtalksWHAT is this? Twitter allows a physical discussion to serve as

the epicenter of a greater, global conversation with infinite and diverse perpectives. The discussion isn’t limited to the people in the room, yet energy at the live event drives the extended Twitter conversations.

A Greater, Global Twitter Conversation

On a mobile / tablet device1. Using the Twitter app, tap “discover” or “search” and type #WSBCtalks in the search field2. Join in on the conversation by using the hashtag #WSBCtalks with every tweet. On your laptop1. Go to tweetchat.com and sign-in with your Twitter account2. Sign in #WSBCtalks in the search field3. To tweet, type your tweet in the box at top of the stream

*Tweetchat automatically includes #WSBCtalks and refreshes the stream for you

How Do i participate via Twitter?

Why twitter?

#WSBCtalks pulls every tweet into one stream, where anyone can see everything that is being said in the conversation.

Yes please! The more participation, the more ideas and discussions that will arise.

Absolutely! Connecting with people who have common interests creates future discussion.

There will be stations at the live event with guest Twitter accounts, so you can stlil participate. However, this is the perfect time to join Twitter! There will be lots of interesting people to follow.

is the hashtag important?

Can i @mention people?

Should i follow participants?

what if i don’t have twitter?

Discussion about the potential of sports video games in sports marketing and the effects it can have via a live Twitter chat connected by hashtag #WSBCtalks.

Student moderators will pose questions every 20-30 minutes on Twitter to guide the conversation.

#WSBCtalks is open to everyone. It will feature UO students and guest Tweeters from the sports industry. Having the discussion via Twitter also allows anyone on Twitter to participate.

HOW is the discussion organized?

WHO will be participating?

Common Questions

Physical presentation and discussion will be a starting point for digital discussion, and will include insights from: