Wsandm20 finalpresentation
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Transcript of Wsandm20 finalpresentation
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Worldwide Wholesale Floor Coverings
Wendy SandmanSeptember 1, 2011
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Introduction to the Campaign
•Addressingtheproblemwiththepreviouscampaign
•Bringingitastepfurther•Convincingpeoplethroughpersonalitiesthecarpetsconvey
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Everyone leaves to go away to foreign or exotic country. One thing overlooked is making your home your personal getaway. With a large selection of ornate rugs you can have installed, there’s no need to get up, go out, and travel. The furthest you’ll have to go now will be your new designer room.
greek inspired nylon carpeting in authentic pepper
Ad 1
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dwfe
All our carpets come in about every color under the sun. No matter what color your kid chooses for their bedroom, if it be razzmatazz, screamin green, to fuzzy wuzzy brown, we have the carpet that’s the perfect compliment.
100% cotton plush carpetingin rich red
Ad 2
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While you’re making your way to the top, it’s best to watch where you’re walking. Here, we make sure that even the carpets you’re walking over on the job can withhold the same amount of wear that you deal with in your work lives. We’ll be with you along the way.
commercial grade polyester tile carpeting in charcoal black Ad 3
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The Minisite
• Problem• Convincingpeopleofbuyingcarpetfortheirhomes
• Targetaudience• Youngtomid-agedpeoplewhomaybetiredoftryingtodecideonflooring
• Maynothaveevenconsideredcarpetingflooringbefore• Peoplewhoarelookingtoremodelbutarereallyinterestedinachangethatsuitsthemasaperson
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Home Page
Meet the Characters Personal Fabric Testimonials
A online community section where the users are able to show their
experiences with home design make-overs and to show the changes
their new carpeting made in their lives, they can give tips on how to
clean their carpet they got, and most importantly this will be another way
for the carpets personalities to interact with the consumer again, giving their own bits of information on the boards
or responding to strong user posts.Outside Link to Facebook Outside Link to Twitter
Site Map
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Social Media
•Bringingthecharacterstolifeandmakingthemfeelreal
•Firsthandinteraction•Personable
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Thankyou!