Fairfood InternationalEat fair, beat hunger

More sustainable products – Plan B

Han Valk, March 16th 2009

Introduction

Plan A

Consumers

Brand owner

Progression

How to do it?

Succeses

What?

Han Valk

Manager C&L Dep.

Introduction

Fairfood International since christmas 2002

Over 30 paid FTE, over 60 unpaid FTE

Mainly funded by CSO’s & Goverment

Headoffice Amsterdam

Frontoffices in Berlin and Brussels

Partners worldwide

Keep it simple

Introduction (1/2)

Broad Sustainability agenda: People,

Planet ánd Profit

Based on international norms

Structural causes of poverty and hunger

Eat fair, beat hunger!

Introduction (2/2)

Only sustainable products - legislation

Consumer - producer

Plan A

Citizen / Consumer

• Easy• Complete• Not expensive• Comparable

Consumers

Last in chain – responsible for

complete chain

Over 1.000 companies worldwide

Over 60% first contact CSO ever!

Brand owner

Make aware

What needs to be done first?

Solutions

Reward for progression

Remain critical

Progression

CSO’s – Join hands

Devide tasks

Use leverages – politicians, media,

consumers, citizens etc.

How to do it?

CSR on the agenda of 1000 companies

worldwide

Kwetters, de Boed and more…

Randstad, Deloitte and more…

Broad political support

Support citizens / consumers

B2B lobby

Succeses

B2B lobby

Han.Valk@Fairfood.org

Direct: +31 647 661 881

Thank you!