Ws01 sota 2

Vakgroep Informatietechnologie – IBCN

Entrepreneurial Aspect&

Activities

State Of The Art Analysis

Intelligence is vital

State-of-the-art is the level of development achieved in a certain market, application domain, science or

technology.

Get to know your operating environment: Know and understand the important market and

technology trends in your sector. Select the best-in-class technology. Differentiate versus the competition. Find partners and allies.

Research institutes Companies

Vakgroep Informatietechnologie – Onderzoeksgroep IBCN p. 2

Forecasting the future

Scientific Research IPR

Patents Copyright, Open source

Standard bodies & Professional organizations

Market reports Industry trends

Corporate research labs Startup companies Competition

The future will be determined by the actions of individuals and organizations :


Science & Scientific Research

Interest in new technology is measured by: Scientific publications and awards:

Journals Conference proceedings

Increased R&D activities and science reports Annual report Public Research Organisations or

PRO’s:– IMEC, Fraunhofer, – IBBT, Telecom labs,..

EU databases (Cordis) Increased patent activities


EU Funded Research

Results of EU funded research projects Search by:

Market: culture/tourism Technology: Mobile/Wireless …

Project summary and partners: Identify your competition Find your future business partners … and customers !

Web site: http://cordis.europa.eu/ictresults/index.cfm



Standards & Professional orgs.

ISO: International Standards Organisation http://www.iso.org/ Example: PDF ISO 3200 , PDF/A ISO 19005

W3C consortium: http://www.w3.org/ Example: Mobile web at W3C

IEEE: http://www.ieee.org/ Example :IEEE Learning Technology Standards

Committee

Market Reports

Market research reports: Gartner, OVUM, Juniper, RHK, McKinsey,..

Government policy: EU digital agenda FP7Software services

http://cordis.europa.eu/fp7/ict/ssai/

Internet resources


Corporate Research labs

Nokia labs: NRC http://research.nokia.com/

Google labs: http://research.google.com/

Qualcomm research: http://www.qualcomm.com/innovation/research/index.html

Adobe Technology Lab http://labs.adobe.com/technologies/


Patents


Are we free to operate ?

Patents & IPRs are mainly associated with protection

The most important issue of technological innovation is nevertheless: freedom to operate – check & analysis of existing prior IPR– to avoid infringements on exclusive rights of third

parties – optimal implementation of the planned business

strategy (partners, buy-build,…)


The iPhone - Android patent war


Why check? To know what happens in your domain/to know your

competitors and what they do. To avoid that one has to immediately stop exploitation

activities for reasons of infringement of earlier existing IPRs.

To avoid compensation claims for such infringements. To avoid to re-invent the wheel.

European industry spends yearly 20 000 000 000 € on re-inventing existing inventions, inventing products that cannot be commercialised anymore or on searching solutions for problems that are already solved. (2007)

The obligation to check, the option to patent.


Patents and you

Patents in the innovation process

START

IDEA

PROTOTYPE

PRODUCT

MARKET INTRODUCTION

Development and collection of ideas

SOURCE OF INFORMATIONSOURCE OF INFORMATION: are there valid patents or can I copy the invention freely?

Development and working

out of a concept

SOURCE OF INSPIRATIONSOURCE OF INSPIRATION: state-of-the-art searches; can I build further on the existing patents?

Specifying the prototype PATENT PROTECTION PATENT PROTECTION as possibility to protect the invention.

Preparation of production and market introduction

EXPLOITATIONEXPLOITATION of the patent: detection of infringements, licensing out



IPR databases

The main public databases are: U.S. PTO (http://www.uspto.gov): US Patent Office WIPO (http://www.wipo.int): World Intellectual Property

Organization EPO (http://www.espacenet.com): European Patent Office JPO (http://www.jpo.go.jp): Japanese Patent Office CIPO (http://patents1.ic.gc.ca/): Canadian Intellectual Patent

Office

Google also is getting into patents: http://www.google.com/patents

We recommend: Espacenet Patent search based on keywords

Ws01 sota 2

Business

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