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WS 3D How Open Streets PHL Brought a New Idea to an Old City in 6 Months
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How Open Streets PHL Brought a New Idea to an Old City in 6 Months (Philadelphia) SPEAKER: Nate Hommel, ASLA Director of Planning & Design, University City District, Founding Member of Open Streets PHL
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Transcript of WS 3D How Open Streets PHL Brought a New Idea to an Old City in 6 Months
How Open Streets PHL Brought a New Idea to an Old City in 6 Months (Philadelphia)SPEAKER:NateHommel,ASLADirectorofPlanning&Design,UniversityCityDistrict,FoundingMemberofOpenStreetsPHL
CITYBUILDINGisdifferentnow.
Bottomupinitiativescanberevolutionary!
I’lltalkabout2things:
TacticalUrbanism:inexpensive,individualprojectsthatmakesmallplacesmorelivelyandenjoyable…andBUILDTRUST
OpenStreetsPHL:StreetsasPUBLICSPACE
TacticalUrbanismInTimesSquare:
LowRisk…
Cheap,ColorfulChairs
Butwillitwork?Orwillitbackfire?
Ok,itworked…nowwhat?
Makeitalittlenicer,AddFancyFrenchTables andChairs,Planters,Umbrellas,Paint
andifthisworks…
MakeitPermanent
PlacemakingandTacticalUrbanismatUniversityCityDistrict inPhiladelphia
TACTICALURBANISMInUniversityCity:Howtogettheseapproved:Thevalueofthewords“PILOT”and“TEMPORARY”
TACTICALURBANISMInUniversityCity:Howtogettheseapproved:Thevalueofthewords“PILOT”and“TEMPORARY”
Year1,Year2,andYear3Scenarios
TakeRisks
TakeRisks
Thisistheexteriorofthenations3rd busiesttrainstationfromabout1970- 2011
Thisistheexteriorofthenations3rd busiesttrainstationfromabout1970- 2011
30th StreetStationwithThePorch– 2012Year1
ThePorch– 2013Year2
Year3NowThePorchlookslikethis:
Parklets– 2011Year1
Version 3.0 –The Giant Parklet – 2015
Parklets– 2015Year4
EVALUATIONParklets
FindtheWhitePaperHere:
bit.ly/ucdparkletpaper
LoopedIN2013
LoopedIN
PedestrianPlaza’s–BaltimoreCrossing2013
PedestrianPlaza’s–WoodlandGreen2012
Howtocapitalizeonamajorevent
MarketStreetBridge2015
ButthePopeiscoming…
MarketStreetBridge2015
Weslippedthisin…
Howtocapitalizeonamajorevent
ThePopecame&TheSecretServicedecidedtoshutdownallthestreetstocars
ADDCORYPOPPOPENSTREETSPHOTOS
andPhillyLovedit!
…maybenoteverybody
MywifeandIlovedit,surelytheremustbeothers...
MywifeandIlovedit,surelytheremustbeothers...Startedsendingsometexts,andwithinafewhourswehadsomething.
WeorganizedfastWeputtogetherateam.(UrbanDesigner,aReporter,AFundraiser,aStapleintheRunningCommunity,andaProjectManager)
GrabbedtheSocialMediaHandles…justincase
Change.OrgPetition…
4,205signatures
WeallhaveFTjobs,howdowecommunicate?
Thisisworking,weneedalogoandamissionstatement
MissionStatement:OpenStreetsPHL’sprimaryobjectiveistoprovidefreeandfun
recreationtoallmembersofthecommunitybytemporarilyclosingselectstreetstovehicletrafficwhileopeningthemup
toendlesspossibilitiesofpeople-poweredmovement.
UsingSocialmediaandTraditionalmediatospreadourmessage
Facebook…
6,782Likes...
NPRRadioInterview:RadioTimes- October2015
HeldaStreetFilms/OpenStreetsForumatPenn- November2015
IgnitePhilly- November2015
20SmartTransportIdeas…Feb2016
We’re#1
InMarch,theybroughtusbacktoacceptabigcheck
Allalongthewaywekeptspreadingourmessage,showinginspirationalpicturesanddata
OpenStreets:foreveryone– 125EventsinNorthAmerica
OpenStreets:forkids&families
OpenStreets:foryoga&dance
OpenStreets:forfun&games
Wehadsomuchmomentum…buttherewasgoingtobeanadministrationchange.
Howcanwekeepthisontheradar?
WedevelopedaBestPracticesPlaybook.
http://bit.ly/OpenstreetsphlPlaybook
OPEN STREETS PHL
EVENT PLAYBOOK
Loadeditwithinfo
Loadeditwithinfo
ThePlaybookmadeittothenewadministration
WeStartedhavingbiweeklymeetings
TheCityPuttogetheragreatteam
WeHiredPennPraxistodoausestudy
HowManyPeopleattended?Didtheylikeit?Didtheyspendmoney?Whatwouldtheychange?Whatages?Howlongdidtheywalk/ride/run?Didtheyliketheroute?Etc.
PhillyFreeStreetswasAnnounced,August2016
OpenStreets:JoinusSeptember24,20168am-1pm
OpenStreets:we’vebeenherebefore
Photo Credit: Joshua Bernstein Special Collections Research Temple University Libraries
Photo Credit: Joshua Bernstein Special Collections Research Temple University Libraries
OpenStreets:JoinusSeptember24,20168am-1pm
Phillyfreestreets.comOpenstreetsphl.comTwitter&Facebook:@[email protected]: @natehommel
