Hearts of DoveGroup 4Alexandra BurrCharlene KoshyDaisy KangJohn KirbyKristen ReichertYvonne TanProfessor Joe MarchantBCOM 3311.009 Business CommunicationsNovember 19, 2014

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Table of Contents PageTable of Contents2Executive Summary3Background4Proposal5Flyer6Sponsors7Staffing Requirements8Budget9Authorization Request10

Executive Summary

The purpose of this proposal is a fundraising event for a local charity. The event will be hosted by a student organization at The University of Texas at Dallas and sponsored by one or more area companies. All proceeds from the fundraising event will go to the on-campus organization and local charity.

Background

Hearts of Dove is a non-profit student organization at the University of Texas at Dallas. The organizations mission is to help prevent, educate, and eradicate domestic violence and raise awareness in the community.

Domestic violence is the willful intimidation, physical assault, or other abusive behavior perpetrated by one intimate partner against another. It is almost never reported and often excused or denied. It is an epidemic that affects individuals in every community, with devastating consequences that crosses generations.

There are twenty victims of domestic violence every minute in the United States. Every year there are three million children who witness domestic violence in their home. One in three women and one and four men will experience domestic violence in their lifetime. The most common group affected is women between the ages of eighteen and twenty.

Proposal

We propose to hold a 5K Run and Rave for domestic violence. This event will be held to raise awareness and money for Hearts of Dove and the charity they support Genesis Womens Shelter. The event will be held in October 2015, on the Saturday at the end of S.A.F.E. week, which will be scheduled by Hearts of Dove. The run will be a purple glow run, which will start around dusk. The rave will include between two and four DJs, all-performing for forty-five minutes to one hour. The event will be held on campus at The University of Texas at Dallas. The event will be promoted by, flyers and banners at gyms and other community locations around Dallas Ft Worth, as well as on the UTD radio and 93.3FM.

Flyer

Sponsors

We will have four levels of sponsors:

1. Hearts of Gold Sponsors, these sponsors have agreed to donate over $2,500 in money and products. Both Tom Thumb and BBC Motorsports have agreed to participate at this level. These sponsors will get large banners with their logo on it posted along the run route to highlight their involvement. They will also have large color logos include on the t-shirt give to each runner and volunteer.

2. Platinum level includes sponsors that have agreed to donate over $1,000 in money and products. Lifetime Fitness and the City of Richardson are sponsors on the level. These sponsors will have their logo on half banners at the race to promote their involvement.

3. Premier level includes sponsors that are donating $500 in money and products. These include Chocolate Angel.

4. Gold level includes sponsors that donate $50 in money and products.

Staffing Requirements

Staffing for the event include volunteers from both Hearts of Dove members and the student body of The University of Texas at Dallas. We project that fifty to sixty volunteers will be needed. Volunteers will be responsible for setting up for run and rave, registering runners, handing out runner packages, selling extra items, working stations along the 5K route, checking rave attendees, as well as cleaning up post event. Staffing will also include UTD police for security and road closures.

Budget

Marketing Cost:Flyers $ 500Posters $1,400Banners $ 400Radio Ads $0,000Products & Prizes Cost:Purple Glow Items $1,100T-Shirts $4,000Gift Card Prizes $0,000Refreshments Cost:Water $ 300Protein Snacks $1,300Venue & Staff Estimated Cost:Venue estimate $1,000Staff (Volunteers) $0,000 Rave Estimated Cost:Performers $1,000Setup $ 500Security $1,000Projected Total Costs ($12,500)Projected Revenue: 5K Run $10,000 Rave $ 2,000 Bundle Pack $19,500 Total Revenues $31,500Total Sponsorship $ 8,000Projected Profit $27,000

Authorization Request

Heart of Doveat UTD

Dear Friend,

We are planning our first annual Purple Glow 5K Run and Rave for Domestic Violence to be held in October 2015 at The University of Texas at Dallas.

We are asking for monetary donations to support this event as well as donations of goods and services. All money raised will be donated to Genesis Womens Shelter in Dallas, Texas. Genesis provides shelter, safety, counseling, and expert services to battered women and their children.

There are four levels of sponsorship available:

Hearts Of Gold - $2,500 or more Platinum - $1,000 to $2,499 Premier - $500 to $999 Gold - $50 to $499

If you are interested in making a donation, you can do so by using the enclosed donor envelope. If you wish to donate goods or services, we will be happy to pick up your donation.Feel free to email us at Mary Kim mxk120730@utdallas.edu with any questions or concerns. We thank you in advance for your support!

Best Regards,Mary Kim

PresidentHearts of Dove