WRITING: headlines. captures & keeps readers with clever diction & clear details reflects the...
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Transcript of WRITING: headlines. captures & keeps readers with clever diction & clear details reflects the...
WRITING: headlines
captures & keeps readers with clever
diction & clear details reflects the dominant photo’s content
Verbal
Visual
Headlinesthe verbal-visual connection
• (an entry point)• uses type creatively
Headlines the verbal-visual connection
• Identify content
•Tell something specific about the season, event, etc.
• Capture the readers’ attention
Headlines the verbal-visual connection
Headline anatomy
Primary headline – The Teaser• Intrigues the reader visually and/or verbally (larger
than anything else on the spread.)
•Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.
Secondary headline – The Teller
secondary headline Teller
Homecoming
Reign DelayGame, field coronation cometo a thundering halt
Label (avoid using these)
primary headline Teaser
• Identify content?
• Tells something specific about the event?
• Captures the readers’ attention?
Headline Anatomy
Quote for a secondary
When the first notes of the fight song were punctuated by a crash of
thunder, the marching band retreated for cover under the stands. A
record 1.9 inches of rain fell in less than an hour. “ We use the 30-30 Rule
to insure the safety of the students and fans,” athletic director Kevin
Brewster said. “When the flash to thunder count approaches 30 seconds,
everyone is undercover.”
“At first, I enjoyed the light show,but when I realized that
the storm would probably cancel the game & the half-time ceremony,
I was depressed.” ~junior Jonah Martin
ReignDelay
Literary Devices
Clever word play enhances content
Alliteration
Antonym, synonym, homonym
Onomatopoeia
Rhyme
Pun
Homecoming fans experience
Wet, Wild Washout
Thunder, lightning cause Homecoming
BASHtoCRASH
Get a Reign CheckHomecoming ceremony washes out
Lightning stormdestroys HomecomingRealReignWreck
Literary DevicesAlliteration
Rhyme & Onomatopeia
Homonym
Pun
Editing Guidelines
Refine headlines for strong appeal• Keep headlines factual; no editorializing• Use fresh, active verbs• Eliminate unnecessary words• Use a comma instead of “and”• Don’t break “grammatical go-togethers”• Use single quote marks in headlines• Write headlines in present tense• Avoid school name, initials, mascot• Maintain style consistency
Write a headline for a spreadabout the dance team.
Dominant pic:The teamdressed as zombies for the Halloween football game.
Assignment:
This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at [email protected].