Writing Formats - The Air Force School layout of a reply to an informal invitation is also informal...
Transcript of Writing Formats - The Air Force School layout of a reply to an informal invitation is also informal...
A Notice must include
Name Of School, the Word NOTICE, Subject & Date
Notice in appropriate style in a box
Writer’s name & designation
Award marks for relevant points clearly and accurately expressedPurposeRelevant informationFollow-up (if any)
Expression includes: •coherence, relevance•grammatical accuracyGive credit to student for creativity in presentingideas
Classified Advertisements
Sale
Pets/ Livestock
PropertyJobs
Rent
ImmovableMovable
Cars Furniture
Situationswanted
Situationsvacant
Householdgoods House/
Flat
Begins with ‘Wanted’/ ‘Required’/ ‘For Sale’/ ‘To Let’ etc
Goods/ property/ services offered/ required
Essential qualifications and experience/ requirements/ facilities/ other details
Preferences
Money involved
Mode of getting in touch
Contact address and phone number/ Box Office number of advertiser
Important
The first one or two words may be written in capital letters
Brevity should not be at the cost of clarity
Marking-Classified Advertisement
Title 1 mark
Content 3 marks
Expression 1 mark
Expression includes accuracy in grammar, spelling and punctuation
Display advertisements appear in various sizes on most pages throughout the newspaper. They contain artwork and other information that informs the customer about a business, a product or a service.
Display Advertisements
Local/ retail National
Advertise services/merchandise available
locally
Advertise nationwideoperations
Marking Non-Classified Advertisement
Content 2 marks
Expression 3 mark
Give credit to student for creativity in presenting ideas, coherently and clearly
YOUTH AGAINST DRUGS
DRUGS: A SURE ROAD TO DEATH DRUGS: A SURE ROAD TO DEATH
Drug Abuse Among Youth ---- a growing menace
WHY students take to drugs:
Peer Pressure
Easy availability
Films/ TV advertisements glorify drug abuse
EFFECTS of drug abuse:
Indulge in crime to procure drugs
Loss of health
Death
WHAT can be done to remove this problem:
Increasing awareness through awareness campaigns
Strict action against drug peddlers
Increased counselling for students
DRUGS: A SURE ROAD TO DEATH DRUGS: A SURE ROAD TO DEATH
Main Features of a poster
(a) Layout
Visually attractive
Catchy title/jingle
Sketch or simple visuals
Fonts of different shapes and sizes
(b) Content
Theme/subject
Description/details related to the theme
Essential details e.g. date, time, venue
Names i.e. issuing authority, organizers
(c) Expression
Organizing and sequencing of content
Appropriate language
Creativity (language and design)
ISSUING AUTHORITY
PURPOSE (Drama/ Exhibition/ Workshop etc.)VISUAL
AttractionsDATETIME
VENUE
Tickets/ Further informationContact Details
Passing On Information
Pamphlets/ FliersPurpose: to create awareness to inform to educateLanguage: Simple and easy to understand Clear Imperative sentences Catchy slogans can be used to make the message
effective Pamphlets have long been an important tool of
political protest and political campaigning as: 1. they are cheap to produce 2. can be distributed easily to customers.
Name of issuing organisation/ institution
SLOGAN
PROBLEMWHAT it is WHY it has arisen?WHAT are the results of doing/ not doing this? HOW can you do/ avoid/ get over this problem?HOW can you prevent this?
SLOGAN
Marking Poster/ Pamphlet
Caption - 1 mark
Presentation (Content) 3 marks
Expression 1 mark
Give credit to student for creativity in presenting ideas, coherently and clearly
Invitations
Invitations are extended to relatives, friends, acquaintances and clients on a number of social occasions like marriages, births, engagements, deaths, or other public functions.
INVITATIONS
Formal Invitations Informal Invitations
Formal Invitation
A simple yet elegant printed card is preferred.
Written in third person e.g. Mr. and Mrs. S. Surendran request the pleasure of the company of Mr. and Mrs. Rajkumar.
Use of abbreviations is avoided for names of guests, days, dates.
R.S.V.P. put at the bottom.
subject matter is written in the centre setting.
Address, dress code or any other instructions written at the bottom to the left or the right as per choice or convenience.
The invitation is laid out so that each of the following is in a separate line:
The name(s) of the host(s) issuing the invitation The expression request the pleasure of the company of The reason for the invitation The time and date of the event The venue of the event Name of Chief Guest In case of printed cards, name of invitee may not
figure in the invitation Date of issuing the invitation is not mentioned. No punctuation is required at the end of a line. No signature at the end of the letter. Simple present tense is used.
Hosts
request the pleasure of the company of
Name of Guest (Optional)
Occasion
Chief Guest/ Guest of HonourDate, Time, Venue
Address
Reply to Formal InvitationsReplying to invitation is essential courtesy: to appreciate the host’s kindness for issuing
invitation to inform host whether you will attend or not
in order to enable her to make arrangements accordingly.
Layout of a reply is much the same as the invitation itself.
Lines maybe written in ordinary prose Language is formal. Written in third person No address or date.
Sender of Reply (Name) Express gratitude for invitation
Name of hostOccasion
Delighted to attend/ Unable to attend
Important:It is an essential courtesy to give a reason for declining the invitation
INFORMAL INVITATIONS
Informal invitations are sent for personal occasions. The main characteristics of an informal invitation are:
It is written in the first person (I/ we) The sender’s address is written as usual but the
receiver’s address is not mentioned. The date of writing the invitation is given (but there
is no need to write the year) The salutation is dear + name The complimentary close is Yours sincerely Various tenses of the verb are used unlike the formal
invitation. The invitation does not ask for a reply as in the
formal invitation. However, it is polite to reply to the invitation.
The vocabulary is less formal.
Letterhead of Organisation
Receiver’s name and address
Date
Salutation,
Subject Statement• name of society/ association/ organisation• event/ occasion for which invitation is issued• additional details—date, time, venue
Complimentary closeNameDesignation
Reply to Informal Invitation
It is an essential courtesy to reply to an invitation.
The layout of a reply to an informal invitation is also informal like the invitation. The reply is written in the first person. The salient points in the reply to an informal invitation are:
Acknowledging the invitation Mention acceptance/ refusal (it is essential to
give a reason for refusing an invitation) Use warm and simple language
Sender’s Letterhead/ address
Receiver’s name and address
Date
Salutation,
Subject Statement• Acknowledging invitation•Acceptance/ denial •Follow up (If any in case of acceptance)/ Reason for denial
Complimentary closeNameDesignation
Marking Informal Invitations
Format: 1 mark• Writer’s address, receiver’s address, date,
subject, salutation and complementary closeContent: 2 marksRelevant details• Name of event• Time, date, venue• Purpose of invitation• Asking for confirmationExpression: 2 marks• fluency• accuracy
Factual Description
Single topic
Sequential and directional—proceeding
from one point to the other in a fixed
direction.
Stylistic creativity and innovation
essential—otherwise factual description
may become mundane and boring.
Mixture of Passive and Active Voice
Factors essential for effective writing are:
Unity
Cohesion
Logical development of thought
TIPS:
Avoid rambling or deviating from task at hand
Use appropriate connectives and linkers
Provide adequate details.
Proceed in sequential order with important details listed first and the not-so-important details following.
Facts are generally universal truths so Present Indefinite tense is used.
PLACE:
Name
Location
Dimensions—shape, colour,
design/ comparisons
Type—city/ building/
park/monument etc.
Atmosphere
Sights, sounds, smell
History
Importance
Summing up
PERSON:
Name
Relationship to writer
Social status/ role/ profession
Appearance (looks; features;
clothes; height; health)
Characteristics of personality—
qualities/ attitude; way of
walking/ talking
Opinion of others about him
Any other relevant point (could
be brought about by narrating
an incident)
VISITS AND JOURNEYS
Date
Occasion
Place/ places involved
Purpose of visit
Group/ individual
Places visited
Scenic beauty
Interaction with locals/ with
other tourists
Interesting incident/ problem
faced
Enjoyed/ did not like place
Future—visit again/ avoid
Conclusion
OBJECT
Name
Dimensions—shape, colour,
design, (material stored, if any)
Make/ model (year of
manufacture)
Purpose/ use
Operational details (gadget)
Functions/ Importance
Price
Availability
Material
Use
Summing up
PROCESS
Name and title
Steps in sequential order
Observed facts and conclusions drawn
Present tense/ passive voice
Objective language
Writing Reports
A report is a description of an event that has already taken place. It is a factual account of some event or happening that may have occurred somewhere but is of interest to the general masses or the readers for whom it is meant.
The way a report is written depends upon two major considerations:
who is going to read it.
why is (s)he going to read it.
writer observes event
reports to
Mainlypublished in newspapers and magazines
No specific purpose
General reader Defined reader
Fora specific purpose
Usually not published or published only in special places
Newspaper Report Comprehensive but brief; factual yet interesting. Includes only relevant points and information. Usually written in third person and indirect speech. Passive voice is used. Language is formal, neutral and figurative.
Ornamental language is avoided. Past indefinite, past continuous and past perfect
tenses are used. Personal pronouns are to be avoided ‘Journalese’ or journalistic vocabulary is used Logical development of ideas i.e. Causes/ reasons,
effects or consequences Opinions of people Content includes when, where, why and how of the
topic to be written about.
Headline
States topic in a strong, short phrase or statement.
Is catchy
Brief – leave out articles, prepositions, etc where possible, use abbreviations/ shortened word-forms wherever possible
By-line
By whom the news is written.In case no name is mentioned write by our Special Correspondent/ by our Staff Reporter.
Lead Paragraph
Who? What? Where? When? Why?
Day, date, and time when event happened
Name/names of person(s)/ event(s) etc news is about.
The place where incident happened
Details of incident
Reasons why incident happened
Paragraph 2
Eye-witness accounts.
Paragraph 3
Future course of action being planned
Headline
Byline
Place; Date
Introductory paragraph–
Who? What? Where? When? Why?
Paragraph 2
Eyewitness Accounts
Paragraph 3
Future course of action
The EditorHindustan TimesKasturba Gandhi MargNew Delhi
SirRef: The Menace of TelemarketingWith reference to Vir Sanghvi’s write-up, Sorry, Wrong Number (Hindustan Times November 4), it is becoming evident that most mobile phone users are not interested in receiving calls from telemarketers. Though the National Do Not Call mechanism is a well thought-out measure, the process of registration and maintaining the huge database will cost millions of rupees and man-hours. When people are against receiving unwanted calls, why should there be such a huge expenditure on a wasteful exercise? The best action would be to ban all telemarketing calls. For those who wish to receive such calls, let them get registered as ‘Open to call’. Yours faithfullyMahesh Kapasi
The formal letter is written in formallanguage.
Try to avoid starting with "I".
Keep sentences short and to the point.
Do not use contractions (I’ve, won’t etc).
End with a short sentence that anticipates the response of the addressee.
The tone in an informal letter is polite and impersonal.
Use passive voice where possible.
Business Letters
Basic means of communication between two companies or internally within the company.
Tone and simple, systematic and formal.
Begin by identifying yourself. Then clearly state the purpose of writing.
Give relevant details.
Make a request for appropriate action.
Be positive and polite —even if you are making a complaint.
Use polite language and pleasant tone.
Quote reference numbers, order number, cheque/ Demand Draft number, file numbers etc
Convey message briefly and in a straightforward manner
Official Letters
Official Letters are written to various
public or civil servants who generally head
their respective departments, sections,
branches or zones.
Show due respect to your boss but do not
flatter or sound too servile.
Clearly state the purpose of writing.
Use polite language and pleasant tone.
Use simple, contemporary language.
use short words, use short paragraphs, too
Include the words "you" or "your" as one of your first three opening words.
Mention referrals at the outset
Sign the letter legibly.
The StartDear Personnel Director,
Dear Sir or Madam: (you don't know the person)
Dear Dr, Mr, Mrs, Miss or Ms Smith: (VERY IMPORTANT use Ms for women unless asked to use Mrs or Miss)
Dear Rahul: (if the person is a close business contact or friend)
The Reference With reference to your advertisement in the
Times, your letter of 23 rd March, your phone call today, Thank you for your letter of March 5 th
The Reason for Writing I am writing to inquire about/ apologize for /
confirm
Requesting
Could you possibly? I would be grateful if you could
Agreeing to Requests
I would be delighted to
Giving Bad News
Unfortunately / I am afraid that
Closing Remarks
Thank you for your help Please contact us again if we can help in any way / if there are any problems/ if you have any questions.
Reference to Future Contact
I look forward to ...hearing from you soon. meeting you next Tuesday. seeing you next Thursday.
The FinishYours faithfully, (If you don't know the name
of the person you're writing to) Yours sincerely, (If you know the name of
the person you're writing to) Best wishes, Best regards, (If the person is a close
business contact or friend)
Addressing whole departments:
Dear Sirs ... Yours faithfully
Sender’s address
Receiver’s Name, Designation & Address
Date
Sir / Madam
Subject: ______________________________
Opening statement—introducing oneself
Reason for writing
Further details/ queries/ complaints
Yours faithfully/ truly
The EditorHindustan TimesKasturba Gandhi MargNew Delhi
SirRef: The Menace of TelemarketingWith reference to Vir Sanghvi’s write-up, Sorry, Wrong Number (Hindustan Times November 4), it is becoming evident that most mobile phone users are not interested in receiving calls from telemarketers. Though the National Do Not Call mechanism is a well thought-out measure, the process of registration and maintaining the huge database will cost millions of rupees and man-hours. When people are against receiving unwanted calls, why should there be such a huge expenditure on a wasteful exercise? The best action would be to ban all telemarketing calls. For those who wish to receive such calls, let them get registered as ‘Open to call’. Yours faithfullyMahesh Kapasi
How to write a letter to the editor
Begin with reference to a recent
development/ event/ issue
Give details of topic—bring out cause-
effect relationship.
Offer suggestions/ solutions
Do NOT ask the editor to solve the
problem as he can only voice your views,
ideas.
Sender’s address
The Editor
Name/ Address of Newspaper
Date
Sir / Madam
Subject: ______________________________
Statement of problem…
Results of problem
Causes
Suggestions
Yours faithfully/ truly
Resume
Sender’s Address
Date
Addressee’s designation and address
Salutation
Subject
1. Reason for applying
2. Previous experience in the field/ reason for leaving
3. assurance of giving one’s best
4. Attaching Bio-data
Complimentary close
Signature and name
Bio-dataBIO-DATA
NameDate of birthAddressMarital status
Educational Qualifications
Experience
Present SalarySalary expected
Hobbies
References
Marking Formal Letters
Format: 2 marks
Writer’s address, receiver’s address, date,
subject, salutation
and complementary close
Content: 4 marks
Fluency: 2 marks
Accuracy: 2 marks
Speech
Format
Opening statement (Good Morning….)
Main speech
1. Statement of problem
2. Causes of problem
3. Results
4. Suggestions
Write the speech in appropriate language
Use simple language
Involve audience
Write in paragraphs
Do not exceed word limit
Opening statement/ Quotation
Respected Chairperson, Members of the Jury, Teachers and my dear friends
I strongly support/ reject/ oppose the motion ….
First reason for/ against
Second reason for/ against
My worthy opponent has just pointed out …… But I feel
Friends, don’t you agree with me when I say …….
Although my opponent may feel ……
Summing up
Tsunami--Priyanka Gupta XII C
A tsunami is a series of gigantic waves that occur in the ocean or other large bodies of water. Formed when a large amountof water is rapidly displaced, tsunamis are often caused byan earthquake, a landslide, an exploding volcano, or even a meteorite impact.
An article should contain:
Title that is eye-catching and encapsulates the theme
Byline
Content that is clear, accurate, offers a balanced view
Paragraphs that
i) introduce the theme
ii) bring out the cause-effect relationship
iii) offer suggestions, personal observations, predictions
Originality of ideas
Logical arrangement of ideas
ArticleFormat
Heading
Byline
Main Article
1. Statement of problem
2. Causes of problem
3. Results
4. Suggestions
Write the article in appropriate language
Use direct quotes
Use a combination of active and passive voice
Write in paragraphs
Do not exceed word limit