Writing for the Web/Web-original Storytelling 2012
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Transcript of Writing for the Web/Web-original Storytelling 2012
Writing for the Web/!Web-original Storytelling!
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Text Listening Exercise
Webified Script vs. Web-‐original Storytelling Techniques for Web-‐original Storytelling
What we’ll cover
1. Text
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1. Text can be searched
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Are you reading this text?!
2. People like to read
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2. People like to read
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2. People like to read
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3:14 to listen vs. 1:00 to read text (480 words)
3. Text is fast
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Core Publisher sites July 2011 hourly trafAic
4. Text is more subtle
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Strong content frequency
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Infrequent content
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5. Good wriGng engages
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Nut graf News value of the story
Why now?
Lede The opening of the story
The lede is not to be buried
Two terms
2. Listening Exercise
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Webified Script
Web: But some experts worry that when it comes to their health, boomers are sPll woefully unprepared — or worse, in denial.
Radio: Some experts worry that the generaPon now approaching rePrement may actually be less healthy in old age and that could have serious financial consequences for the naPon as a whole.
Compare nut graphs
Compare ledes
Radio: Most people over 50 think they're likely to be healthier and more acPve in rePrement than their parents were. That's what people said in a poll conducted by NPR, the Robert Wood Johnson FoundaPon and the Harvard School of Public Health. But people may be wrong. Some experts worry that the generaPon now approaching rePrement may actually be less healthy in old age and that could have serious financial consequences for the naPon as a whole. NPR's Julie Rovner reports.
JULIE ROVNER: If you want to see what it means to live a long and acPve life, look no further than the rec room at the Greenspring Village RePrement Community in Springfield, Virginia.
(SOUNDBITE OF VIDEO GAME)
ROVNER: This is the Wii bowling compePPon for the Northern Virginia Senior Olympics. Up now, the 80 to 99 age group. Given these compePtors' age, organizers are making a few accommodaPons.
Compare ledes
Web: Most baby boomers say they're planning on an acPve and healthy rePrement, according to a new poll conducted by NPR, the Robert Wood Johnson FoundaPon and the Harvard School of Public Health. And, in a switch from earlier years, more than two-‐ thirds recognize the threat of long-‐term care expenses to their financial futures.
But some experts worry that when it comes to their health, boomers are sPll woefully unprepared — or worse, in denial.
"The mismatch between how people think the next 10 to 15 years is going to go and what current rePrees experience is something that's very consistent," says Jeff Goldsmith, a health care futurist and author of The Long Baby Boom: An Op2mis2c Vision for a Graying Genera2on, a book about aging baby boomers. "There is no quesPon that one disPnguishing feature of our generaPon is this extraordinary, almost genePc opPmism. And the poll results look to me like a lot of that opPmism was drawn from a deep well of self-‐delusion."
AddiPonal ReporPng
3. Webified Script vs.
Web-‐original Storytelling
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Top 10 stories NPR.org
Stories originated from a blog
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Webified radio script
4. Some Techniques for
Web-‐original Storytelling
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Linking Out
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“I love aggregaPon.”
AggregaGon
I love aggregaPon. AggregaPng, as I wrote, is what editors do. It is, to repeat myself, “plugging one another into the bounty of the informaPon universe.”
Readers come to The Times not just for our original reporPng, but for our best judgment of what else is worth reading or watching out there, and for the comments posted by all of you.
-‐Bill Keller, former Execu2ve Editor, New York Times
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AggregaGon/CuraGon
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AggregaGon/CuraGon
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Bolded Subheadlines
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Bolded Subheadlines
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Bullet Points
From a reader’s perspective: Five differences in Web vs. radio writing
1. The journey isn’t as important as the ending – so give me that Airst 2. I will judge you for poor grammar, spelling and punctuation 3. If you can say it better than your source, summarize 4. Multiple ideas in one story won’t confuse me – I can reread 5. Details, details, details – this proves you know what you’re talking about
From a reader’s perspective: Five similarities in Web vs. radio writing
1. A good story, is a good story, is a good story 2. Simple writing is the clearest writing – subject, verb, object 3. Sub-‐headlines signal a change 4. If it’s good, I’ll stay 5. People’s names are important
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QuesGons?
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Rewrite a radio story for the web audience. Write a web-‐original story (try doing this before wriPng your radio feature).
Due Thursday COB
WFPL, WNIJ, WSKG, KUNC send to [email protected] KCUR, KETR, WFSU, Delmarva send to [email protected]
Criteria: lede, nut graf, details (links, #s), readability, style Highlights video on Friday
Assignment