Writing for Digital Media
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Transcript of Writing for Digital Media
PROJECT
DATE
CLIENT
1/28/16
LETTING GO OF THE WORDSCH. 1 AND 2
Today’s Topics:
Reading QuizWhy we need to think about communicating.Content IS a conversation.
Why DO we need to communicate well online?Harnessing social
capital“Tools don’t get socially interesting until they get technologically boring.”New communicative revolution.For the first time, media is good at having many to many conversations.
Content = Conversation
People come for the content.Info that is
easy to find
easy to understand
accurateup to date
credible
Web = phonePeople don’t come for the documents. They come for the conversation.
Information
Questions
To do it well, you have to UNDERSTAND the desired conversation and satisfy it.
Skim and Scan
Audiences read little online. The instead skip through the pathway of links.
Writing well = having successful conversationsGood web writing:
Answers questionslets readers ‘grab and go’asks you to come againmarkets to a target audienceuses SEO wellis accessible to all
Grab and GoBreak your text up (chunking)
Start with key messages
KISS (sentence and paragraphs)
Lists and tables
Meaningful links
Illustrate your content
Välkommen
Paper -> you start the conversation
Digital sites -> you don’t exist until someone finds you.