Rebecca Poling, Presenter

CWA’s 20th Annual Writers’ Conference:

Reinventing Yourself for the Digital Age

Oct 31 – Nov 2, 2013

Dallas, Texas

FocusOnRescue.com

Petfinder.com – Volunteering

with Cats and Volunteering

with Dogs

Facebook: HeARTS Speak

Facebook: Unleashed:

The Fine Art of Pet

Photography Workshops

People who have

already adopted

People who have

never adopted but

might consider it

"The desire to save an animal is still the strongest expressed driver of adoption, but the frequency with which online pictures of

adoptable pets are cited is noteworthy".

According to that same 2011 study by PetSmart Charities, of the people

surveyed who recently adopted a pet:

• 78% adopted because they wanted to rescue an animal

• 41% adopted because they wanted a pet already s/n, vaccinated, and

ready to go, and at a good price

http://petsmartcharities.org/sites/default/files/Ipsos-Webinar-11-27-12.pdf

Focus on the pets and their personalities.

Get people to feel curious and excited about them.

Use humor

Keep it clean

Shelters don’t have the type of pet people want

Shelter pets are damaged

Shelters are scary places they just can’t bring themselves to go to

Top Ten Reasons Dogs are Surrendered?

#1 - Moving

#2 - Landlord not allowing pet

#3 - Too many animals in household

#4 - Cost of pet maintenance

#5 - Owner having personal problems

#6 - Inadequate facilities

#7 - No homes available for litter mates

#8 - Having no time for pet

#9 - Pet illness(es)

#10 - Biting

Top Ten Reasons Cats are Surrendered:

#1 - Moving

#2 - Landlord not allowing pet

#3 - Too many animals in household

#4 - Cost of pet maintenance

#5 - Owner having personal problems

#6 - Inadequate facilities

#7 - No homes available for litter mates

#8 - Allergies in family

#9 - House soiling

#10 - Incompatibility with other pets

#1 - Pets are part of the family

#2 – Adoption saves lives

#3– Adopted pets are a great value

#4– Shelters offer wide variety of

pets, including purebreds

#5 – Shelter pets are not damaged

#6 – Shelters are not scary

First impressions matter

Keep it upbeat and positive

Avoid the negative

For pairs and groups, try

sets of things

Starsky & Hutch

Thelma & Louise

Dasher, Dancer, Prancer,

Vixen, Comet, Cupid,

Donnor, Blitzen,

This little girl is beautiful inside and out! She is just a bit over

a year old and craves a human touch. It is not too often you

find such a gentle creature with so much beauty...one blue

eye and green eye, as well as a solid white coat. She has

the sweetest little chirp when she first meets you as she

peers from around a corner, and then warms up quickly with

a belly rub that causes her to melt in your arms.

Lady

Did you say “sit?” See what a good boy I am.

know all my commands and I’d be happy to

demonstrate them for you in person. I’m at

Dallas Animal Services, 1818 N.

Westmoreland, Dallas, 75212 and my staff is

here until 6:30 pm. Just ask for me. I’ll be

waiting right here.

Maggie may look tough, but

she’s a champion snuggler!

Really? You’re thinking of

adopting me?

At your service! Buddy

is happy to be anything

you want him to be!

Roo loves you already. And

she hasn’t even met you!

petlistings.wordpress.com

No kids! Because of his size and his energy level, Bo might be a bit too much for small children.

Very Shy!Perfect companion for a

senior looking for a lap cat

Senior dog Low maintenance, easy-

going, couch potato

Needs a home with no

other cat

Melissa is a devoted companion who prefers people to other pets – a

great BFF!

The final part of the profile should include words

that encourage the reader to take action.

CALL

NOW!

TELL

YOUR

FRIENDS!

COME BY AND

MEET HER!

Remind the reader how happy that pet would be

curled up in their lap, at the dog park with them,

or taking a morning jog with them.

Kitten From Pet Store

> $500

Kitten From Shelter/Rescue

$ 55 - $200

Cost - $200

Spay/Neuter - $ 225

Vaccinations - $ 55

Microchip - $ 25

Cost - $55 - $200

Spay/Neuter – Included

Vaccinations – Included

Microchip - Included

I Love __________

I have __________

I get along with __________

I would rather not__________

I need __________

A perfect day for [name] includes:_____

__________________________.

[Name] prefers not to: ________.

If your family _____, then you might be the perfect match

for [name].

I'm a very adorable, sweet, fun-loving,

smart, 26-pound, 9-month old male Cattle

Dog-mix looking for the path to my

permanent home.

Are you looking for a goofy, playful pup who

loves people and enjoys other pups? Do

you want a pup that you can continue to

work with and go to training classes with to

build a strong bond? How about a pup that

can stay occupied with a bone or a squeeky

toy? You found him. It's me!

As if that weren't enough I am housebroken,

crate trained and have made great strides in

learning doggie manners (I mentioned I was

smart didn't I?). I have also been going to

doggie daycare where I get to play with my

friends...furry and human alike. Yes, it is as

awesome as it sounds.

Nick Names: Odie-O, Odes or "Little Monster" (my foster Mom swears it is a term

of endearment).

Fastest Trick Mastered: "€œSIT"€• and I'm working on more!

Favorite Food: It starts with "T"€• and ends with "€œT"€• and has a whole lot of smelly in

the middle.

Favorite Toy: Hmm, that is a hard one as it changes from day to day. Today it is

the Kong Wubba.

Least Favorite Thing: Not getting my way. Come on look at me, how can anyone

say "no"?

Dream Home: Play, walks, toys, treats, hugs, cuddles and lots of love.

Daycare or a furry brother or sister to romp with please! Oh! and one last

thing, since I am still a puppy and teething young children and I are not

the best match.

If you are interested in adopting me, please contact my human guardians

at Info@RainDogRescue.org or submit afoster/adoption application here.

I am neutered, de-wormed, micro-chipped, heartworm negative and up-

to-date on vaccinations. My $200 adoption fee helps to defray the cost of

my care until I can find my family.

Hi! I'm Lolita - an adorable and perky eight-

to ten-year-old, six-pound, female, fawn

Chihuahua looking for a perfect paradise to

call home.

I was found as a stray so my past is a

mystery - BUT I know a lot about me now. I

like to bury myself in my blankets so you

can't see me - hide 'n seek! I love to eat and

will earn treats with my happy dance. Food

is definitely a motivator. I love my people

and am a tail wagging, loving pup with my

people.

I've recently had a full dental and am happy

to say that I only had to have 5 extractions. I

still have a lot of life to live and a lot of years

to share with a special person or family who

can find a special place in their heart(s) for

me.

FUN FACTS

Favorite Task: Keeping my feline foster sister on her toes!

Favorite Past Times: Sunbathing! Sitting in your lap. Keeping my foster

siblings on the straight and narrow.?

Dream Home: Soft beds! Treats! Love! Snuggles and attention!

If you are interested in fostering or adopting me, Lolita, please contact my

human guardians at Info@RainDogRescue.org or submit a

foster/adoption application at www.RainDogRescue.org/application. I am

spayed, de-wormed, micro-chipped, heartworm negative and up-to-date

on vaccinations. My $200 adoption fee helps to defray the cost of my care

until I can find a home with a perfect place to sunbathe.

OH! FALL IN LOVE!

This is Bugsy and his adorable factor is through the roof!! He is a less than a year old, Lionhead mix who came to the Rescue from the local Animal Shelter. Bugsy is a snuggle bug who is already neutered and litter box trained. His fur is soft as can be and will need some brushing from his 'fur-ever' family to keep him as handsome as he is now."

If you're local, you can see gorgeous Bugsy at Petco in Highland Village, TX. If not, CONTACT: WildRescue, Inc./Rabbit Rescue at P: 940) 442-8289 or E: wildrescuetexas@gmail.com

He's just beautiful, isn't he?! Someone's going to be very lucky to adopt this snuggle bunny!

The humane society has fired

up their killing machine again

and we must get these dogs

out! Share now or they will all

die tomorrow!

The balmy weather lately means

the humane society has seen a

sharp rise in intake lately and

they are out of space. Let’s help

them save lives – please share,

and hurry!

PLEASE SHARE - this baby has been at the humane society too long and her mental and physical health are in danger. That place is so poorly managed its a miracle she's still alive. She deserves a home. She's a female orange tabby and she's about two years old.

Tina needs a home. Her owners didn't bother to have her spayed and she

got pregnant. Then they decided they didn't want her anymore. But we

saved her from that crummy life. All her kittens have been adopted now and

poor Tina is still here. She's a 1 year old tortie girl and she needs a home

now. If people would just spay and neuter their pets, Tina would still be in

her home. Why haven’t people learned that yet?

Instead of this… Use this…

Pound

Shelter

Kill

Rescue

Animal Control

Dog Catcher

It

Animals

Cages

Stray

No Kill Shelter

Kill Shelter

Just don’t use it

Adoption Center

Euthanize (humanely)

Transfer

Only when warranted

Animal Services Officer

He/She

Pets

Kennels/cubbies

Lost

Limited Admission Shelter

Open Admission Shelter

“IT'S NOT TOO LATE, but this cutie is in great danger - CONTACT: &*(()^)*^@gmail.com with "Polly/Animal ID21177051

This precious girl had a kill date of today, but it's been confirmed that is still there and deserves every chance to get the exposure she needs. She was on the kill list because she has heartworms (treatable and low cost options in NTX).

“Danny the goat was brought here by Leslie and John Shmucko who had shot him twice and then — oh, gee, we feel so bad — changed their minds about killing him and dumped him on us! The Humane Society was no help, of course, as usual. They were just gonna kill him. Gee, thanks! So we had to take him. Why do people like that live in this world? But it’s not Danny’s fault! He’s a sweet guy and is looking for a great home, with someone who’s actually nice, for a change.”

Poor little Twinkle is the victim

of home ear docking I cannot

imagine the pain this little one

endured in her short life. We

have no time to waste! "

No other details have been

provided; please contact

*#&&$*(&(@5@yahoo.com to

learn more or if you can

adopt/rescue her.

#11 has distant

Adopt A Shelter Cat Month

World Cat Day

Black Cat Appreciation Day

Happy Cat Day

Responsible Dog Ownership Month

Less Adoptable Pet Week Puppy Mill Awareness Day

Adopt A Shelter Dog Month

Adopt A Senior Pet Month

Mother’s Day

ASPCAPro.org (National Shelter

Outreach Director for your area)

The Humane Society of the United

States/AnimalSheltering.org (HSUS

State Representative)

Petfinder.com

ASPCAPro.org (ASPCA’s site for animal welfare professionals)

AnimalSheltering.org (HSUS’ site for animal welfare professionals)

National Council on Pet Population Study and Policy (in flux)

HumaneResearch.org

The Catalyst Council (catalystcouncil.org)

The Shelter Pet Project

MaddiesFund.org

#11 has distant

http://animalfarmfoundation.org/pages/Posters

http://www.earthpetsorganic.com/CatColorChart

http://www.petroglyphsnm.org/dates13.html

Rebecca Poling

rpoling1@swbell.net

DFWAnimalRescue.com