Writing and Editing for the Web
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Transcript of Writing and Editing for the Web
![Page 1: Writing and Editing for the Web](https://reader031.fdocuments.in/reader031/viewer/2022030114/589bcf571a28ab92618b55d3/html5/thumbnails/1.jpg)
WRITING AND EDITING FOR THE WEB
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Write for your audience, not yourself
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How do people read on the web?
Minimally.
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How do people read on the web?
Ruthlessly.
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How do people read on the web?
Unevenly.
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F-Scan Pattern
Source: http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/
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How do people read on the web?
Quickly.
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How do people read on the web?
Skeptically.
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How people read How our writing should be
• Minimally.• Ruthlessly.• Unevenly.• Quickly.• Skeptically.
• Concise.• Focused.• Front-loaded.• Plain and scannable.• Objective.
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To be concise:• Cut the fat.
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To be focused:• Eliminate anything redundant, irrelevant, or trivial.• Have a clear purpose and objective for every page.
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To front load the content: • Practice BLUF (bottom line up front).
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To write plainly:• Active voice.• Simple words.• Simple sentences.• Avoid jargon.
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To make it scannable:• Make an intro.• Chunk it.• Add headers.• Use bullets.• Use descriptive links.
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To be objective:• Avoid promotional language.
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The most effective web writing is:• Concise• Scannable• Objective
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