writing a great brief: #blurHangout - blur Group
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Transcript of writing a great brief: #blurHangout - blur Group
Copyright 2014 © blurgroup.com All rights reserved
Writing a great brief#blurHangout22 May 2014
Copyright 2014 © blurgroup.com All rights reserved
Brief App - Project Objectives
● What is your end goal?
● Are there any problems you are you trying to overcome? Describe what you are trying to achieve rather than the actual solution you’re looking for - that’s what our experts are for!
● Have you tried to achieve this goal before? How did you approach this? What were the challenges and outcome?
● What does success look like to you and how do you intend to measure success?
These objectives describe the
purpose of the project and what
the project will
achieve from a business
perspective.
Copyright 2014 © blurgroup.com All rights reserved
Brief App - Project Deliverables
Deliverables describe the tangible
results achieved by your project.
● What tangible things do you want delivered at the end of the project?
● Do you have a preferred approach, or one you would like to avoid?
● Do you have any specific requirements and timelines? What are the reasons for these?
● What does your ideal Expert look like? What are you looking for in the pitches?
Copyright 2014 © blurgroup.com All rights reserved
Brief App - Company Profile
● Detail Detail Detail: Your company name and website won’t be shared with our experts so a good overview will be very helpful.
● Services & Product ● Target Market: Who is your ideal customer?● How long have you been trading for?● Company Size?● What is your role in the company?● What is the main reason for coming to blur?● What’s your company culture? What kind of companies or people do you
enjoy working with?● What is your USP (Unique Selling Point)? ● Competitors: What makes you different?
Copyright 2014 © blurgroup.com All rights reserved
Brief App - Budget & Deadline
● Currency: How are you paying - USD ($), GBP (£) or EURO (€)
● Budget-range: Be realistic! Our Experts will pitch according to this range. If you have specific budget requirements or preferred payment schedules, please add this to your deliverables.
● Pitch Review Date: Select the date that you would like to review your shortlisted pitches. We aim to review your pitches within 7 days
● Completion Date: When would you like your project to be completed? If you have specific date requirements, please add these to your deliverables.
Copyright 2014 © blurgroup.com All rights reserved
www.blurgroup.com
To watch the hangout for this presentation, click here.