Writing a business proposal: A step by step approach

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Transcript of Writing a business proposal: A step by step approach

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Profile Sam Mpundu is a professionally qualified chartered accountant (ACCA) and holds a Masters of Business Administration (MBA) degree from Oxford Brookes University (UK). He is a certified fraud examiner (CFE) having been chartered by the Association of Certified Fraud Examiners (ACFE) as an associate member. He also holds auxiliary qualifications such as the Post Graduate Diploma in International Financial Reporting (DipIFR) and Govern Grants Management Certification. Currently, he is undertaking his doctoral studies (DBA) with University of Pretoria.

Sam has more than 8 years work experience in the industry holding several positions which include Deputy Director – Finance & Risk, Finance Manager, Senior Accountant and Management Accountant. Sam is currently engaged as Group Chief Financial Officer with Earthrow Finance Limited where he is responsible for Business Development and Financial Strategy.

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“ A business proposal is a written document sent to a prospective client outlining the service you are offering, and explaining why you are the best person or entity for that job. It should also highlight how the service will be conducted and how it will benefit the prospective client.”

A business proposal can be either solicited or unsolicited. With a solicited proposal, the prospective client will put out a request; with an unsolicited proposal, you are be approaching a client in hopes of attracting their business, even though they did not explicitly request a proposal.

It should be pointed out here that a business proposal is not the same thing as a business plan.a business proposal is created to offer a product or service to a client or buyer while a business plan is a formal statement of business goals and how they will be achieved

What is a business proposal?

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Executive Summary

The Proposal

Expected Results

Proposed Budget Conclusion

Elements of a business proposal

A business proposal should be lucidly written and coherently structured. If a business proposal is written in response to a client’s Request For Proposals (RFP), it must address all the issues raised in the RFP. In some instances, it may be necessary to include a Non-Disclosure & Confidentiality (NDC) section depending on the nature of the proposed services

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The Executive Summary The executive summary provides a brief of the reason for the proposal, and how you can best support the client’s needs. Items that will be included in this section are listed below

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The proposal In this section, you provide a brief background of your company and your understanding of your client’s needs and specific issues to be addressed

. Describe how your capabilities and the proposed solution align with the client’s goals including how your qualifications can uniquely address the current opportunity. The key elements of this section are listed below.

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The proposal…..continued

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The proposal…..continued

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Expected results Describe the results expected from the project / service and why your approach will achieve those results

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Proposed Budget

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Conclusion

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DisclaimerMeripro will not be held liable for any representations and assertions made by the authors of this document. The authors are independent consultants contracted to prepare this document on behalf of Meripro.

We make considerable efforts to ensure that the information presented in this document is credible and free from material errors.

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