Writer and their market chetan bhagat and nathaniel hawthorne

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PAPER: CULTURAL STUDIES TOPIC : WRITER AND THEIR MARKET- CHETAN BHAGAT AND NATHANIEL HAWTHORNE PREPARED BY : AVANI DAVE M.A. - SEM – 2 ROLL NO: 02 DEPARTMENT OF ENGLISH, MAHARAJA KRISHNAKUMAR SINHJI , BHAVNAGAR UNIVERSITY.

Transcript of Writer and their market chetan bhagat and nathaniel hawthorne

Page 1: Writer and their market chetan bhagat and nathaniel hawthorne

PAPER: CULTURAL STUDIES

TOPIC : WRITER AND THEIR MARKET-CHETAN BHAGAT AND NATHANIEL HAWTHORNEPREPARED BY : AVANI DAVEM.A. - SEM – 2ROLL NO: 02 DEPARTMENT OF ENGLISH,MAHARAJA KRISHNAKUMAR SINHJI ,BHAVNAGAR UNIVERSITY.

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Hawthorn: American writer during puritan time

American Whig Review, Webber proclaimed, "Hawthorne is national-national in subject, in treatment and in manner."

His work : young Goodman Brown 1835.

About moral, Christianity, purity

The Scarlet Letter-1850.

Romantic solitary

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Audience : Hawthorn’s audience like that of most novelists,

was largely female, and so were many of his competitors. He also wrote for Boy and Girls

The feminine archetype in fruitful ways that helped him define his own identity.

This shows culture during that time

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Introduction of Chetan Bhagat : Chetan Bhagat has explored India in different ways in all his books.

Highlighting various aspects of it. He has followed a pattern with his books by naming the protagonists after Lord Krishna Hari, Shyam, Govind and now Krishna.

Firmly describes himself as being in the entertainment business rather than the literary one. In comparison with Karan Johar and Ekta Kapoor he says, ‘‘First of all, my product is in English, and it’s not regressive,’’ he says.

He adds, ‘‘So what if I write for the masses? So did Shakespeare. He was probably the Ekta Kapoor of his time.’’ Yet, he has, as a columnist with Dhainik Bhaskar & The Times Of India, has written some political eye-openers, which has made an impact even in the Parliament

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2004 2005 2008

2009

2011

2012

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Price of Books: Knows how much can reader pay 1997: recognized by IIM Ahmadabad as "The

best outgoing student“ Central theme : Considered youth very important and all novels

dealing with and Targeting to Youth. Trying to project youth in better way Shorter in length: Economical reason For no habit of reading book

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Narrative style is conversational: Simple narrative Create desire in mind of people to read

Making extensive use of social Media: Blog, face book, Personal website, Talk

about books, twitter, You tube and other Social sites.

place in the Time magazine's list of "World's 100 Most Influential People" in the year 2010. 

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Twinterview with Chetan Bhagat:o In the Indian Writing in English market, 5,000 copies

sold makes for a bestseller; his first three books sold over 700,000. Each. To people intimidated by literary novels, who dream and swear in other languages, who prefer TV or the movies. Rupa & Co aim to sell 1,000,000 copies of his latest work. In 12 weeks.

o Marketing :-

o 48 hours to go for Kai Po Che. Whatever I am today, is because of all of you. Izzat rakh lena FB

o It's a hit. Congratulations to all of you ! !00! !

o  Mumbai people, "What Young India Wants", official launch in 2hrs (7pm) at Mumbai.

Crossword Kemps Corner tonight. Come if you can, meet CB and get your copy signed! 

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This Presentation is Submitted to Department of English, maharaja Krishnakumar Sinhji Bhavnagar University.

Guide : Dr. Dilip Barad