Write-Up on Kushal 29022012 PDF
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Write-up on Kushal
Kushal is a partnership project between CREDAIPune Metro and NSDC
(National Skill Development Corporation), Ministry of Finance, Govt. of India to
help upgrade skills of construction workers in 6 trades of importance, which
are shuttering, barbending, plumbing, tiling, masonry, and painting. The
project target is to train 20, 000 workers in next 3 to 4 years.
NSDC (National Skill Development Corporation) is a not-for-profit company set
up by the Ministry of Finance, Govt. of India, under Section 25 of the
Companies Act. NSDC is a first-of-its-kind Public Private Partnership (PPP) in
India set up to facilitate the development and upgrading of the skills of the
growing Indian workforce through skill training programs. A large part of the
organizations efforts are directed at the private sector and towards
developing the skills in the unorganized sector in India.
A member association of CREDAI India, CREADI Pune Metro (formerly known
as Promoters & Builders Association of Pune, PBAP) is an association of more
than 350 Pune based developers. The association has been functioning since
1982 for the benefit of its members and to promote the real estate industry in Pune city. The association has more than 15 committees in the areas of
finance, taxation, government liaison, labour welfare, city greening, property exhibition, etc.
Kushal is the changing face of training and skill building scenario of construction workers in India as it addresses the issueof shortage of skilled workforcein the industry and resultant effects such as sub-standard work quality, material wastage, higher construction costs, delays, and unhappy customers
through its unique on-the-job-on-the-site training model where a worker learns while he earns. Moreover, the impact of learning through this model is
much higher as it is through learning by doing method.
Initiated in April 2011, the project is a classic example of how the dream of few visionary
people having unflinching social commitment and well rooted approach to the core needs of
the industry can come true with self-belief and perseverance in efforts.
Kushal is now appreciated on pan India basis for its unique training model which offers
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training to construction workers in six trades, i.e., shuttering carpentry, bar-bending, masonry, plumbing, painting and tiling. The uniqueness lies in
providing learning opportunities to poor construction workers on the job and on the site free of cost: workers learn while they earn.
So far, we have already trained about 1500 workers at no less than 16 constructions sites in Pune and response to it has been amazing from the developers,
contractors and the workers as well.
Training Content:
Kushal has a detailed course module for each worker trade prepared and vetted by construction industry experts. It also has
trainer and trainee hand- books which are illustrative and in an easy-to-understand language. The training mode is 80%
practical versus 20% classroom based. Quality 3rd party assessment and certification of the trainees by Builders Association of
India (BAI), Pune is an integral part of the project Kushal.
Pride Purple Group, Flagship Infrastructure Pvt Ltd., Nanded City Development Corporation Ltd, Goel Ganga, Naiknavare Pride
Group, Namrata Group, DNV Group, Shri Balaji Developers, G K Developers, Saarrthi group, Rohit developers, Achalare Rachna
Associates, Nandan-G Orbit Associates, Rama Group, Paranjape Schemes Construction Ltd. are the names of some of our
partners where project Kushal has been or being implemented.
Kushal has put in place a professional team of 50
members including 32 seasoned trainers to ensure quality
delivery of the project objectives.
The CREDAIs close involvement in the project through its
members has been its unique strength. CREADI in fact has instituted an advisory
committee to monitor and guide the progress of the project and a steering committee
to help implement the project successfully. The members of the steering committee
also act as site mentors for specific training sites assigned to them by making periodic
visits to the training sites and guiding the project implementation team from thefront. Some of the other important features of the project are given as under:
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a) Evaluation Process: There is a 3 step evaluation process.
I. Constant monitoring of the trainees progress by the trainers
II. Intermediate evaluation of the trainees by Kushal supervisors.
III. Final evaluation of the trainees by a third party consisting of oral and practical tests .
b) Certification: Certification is done by Builders Association of India (BAI), a technically competent
organization. Since certification is done by an external agency, quality & fairness of certification is
ensured.
c) Delivery onsite- The objective is to impart training without disturbing onsite work. The model consists
of 80% on site training and only 20% classroom based training making it more hands-on
d) Wage Rise: One stand-alone measurable indicator of the project outcome is the trainees wages rise
with the objective that skills are upgraded and appreciated by way of accrual of financial gains to the
workers. A database helps track the pre and post training wages of the workers.
e) Contractor feedback: Contractors who employ the workers are one of the most important stakeholders
of the project. With correct counselling and sensitization they have started to appreciate the value
addition that the project brings to the quality of work even though it makes certain demands in terms of
some amount of time from their workers.
f) Developer response: They are other most important stakeholder of the project as it is on their site that
the project is organized and hence their pro-active involvement makes a lot of difference. Their
response to the project has been overwhelming and requests for starting the training at their site has
been pouring in in a large number.
g) Social Audit: Social audit of the project by a third party is a mandate of the project in order to ensure
best utilization of the project resources
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Training Process:
Kushal team introduces the project, its needs, and benefits to prospective developers and contractors
The team does a skill requirement mapping with prospective developers and contractors to assess trades that the
training is required in at their construction sites/projects
A tripartite MoU is signed among CREDAI, the developer, and the contractors before the start of the training
Kushal appoints trainers and provides training content for the training to begin at the site whereas the
developers/contractors provide access to the trainees at their site
Skill benchmark is made through a well-designed skill-mapping exercise before the training is started
Training begins, a mid-term and final skill assessment of the trainees is done by a third party agency
Certification is done and skill grade is assigned to all successful trainees based on the final outcome of the
assessment
Tracking of the trained workers is done for a period of 3 months after the training
Strategic partners:
In order to ensure a wide reach of the project and an equally wide participation of various industry players in it, Kushal
has struck strategic partnership with the following agencies:
BAI (Builders Association of India), Pune
CQRA (Construction Quality Research Association), Pune
PCERF (Pune Construction Engineering Research Foundation), Pune
AESA (Architects, Engineers and Surveyors Association), Pune
HBRC (Home Builders Registration Council), Pune
SAMVIT School of Infrastructure Business
These have been actively involved in project monitoring and advisory roles and bring domain specific technical standardson board to further strengthen the project.
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Way forward:
Kushal Training for the Construction Workers: Though the target of the project in its 3 year pilot phase is to train
20000 workers, the larger mandate in ten years time till 2022 is to train 100000 workers from the construction
industry in the 6 mainstream activities on the construction sites in Pune.
Training program for fresh candidates is also in the process of development. This will provide a tremendous
boost to the construction industry by adding new skilled workforce, which is the need of the hour in India. As
compared to other developed nations, India has a huge rural population which can be tapped. Candidates from
Rural areas will be eligible to apply to the training program. These trained candidates will be immediately
absorbed by the developers.
Once this project becomes fully stable in Pune, it will be implemented across India through local CREDAI bodies.
A program for construction site supervisors is also to be launched soon in business revenue mode.
Add-ons: We are also in process of launching a short-term course for construction site supervisors and engineersby the name of Certificate Course in Practical Supervision for technical Staff which will again be for those
personnel who are already in the job and require further training in practical aspects of their work domain. The
course imparts precise Know-How of Indian Standard Guidelines with respect to the Quality Norms to be
maintained during construction work for the benefit of the field Technical Staff. The course objective is to blend
theory & practical knowledge to acquaint the participants with the construction practices followed on actual site.
Self-sustainability: Though right now the project is done with NSDC grant, efforts are on to seek monetary
contribution from the industry with the vision to make it self-sustainable. Already, developers are showing keen
interest in shouldering some of the training costs by making monetary contributions towards expenses like
training toolkit, preparation of training content in audio-video formats, purchase of Kushal Mobile training Vans,
etc. Sponsors from tiling, pluming, masonry, cement, etc. industries are also being roped in to meet some of thetraining expenses in exchange of branding and marketing edge that they can derive from it.
Scaling up of Kushal on Pan India basis: Kushal is now in a position to help scale-up the project on pan India
basis by way of helping other state and district level CREDAI bodies to take up this project in their own regions
where CREDAI Pune provides all necessary start-up support in a mutually beneficial way.
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Project Management:
All that has been so far achieved is actually a dream come true if one can look at the short time span in which it happened and the way it has shaped out
itself to be. This would not have been possible without a very well knit institutional structure in place to ensure success as shown in the diagrams below: .
Diagram 1: Stakeholder Synergy
CREDAI
Kushal
SteeringCommittee
AdvisoryCommittee
CREDAI
NSDC ProgramPartners
WorkersDevelopersContractorsAssociates
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Diagram 2: Institutional Structure
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Kushal Advisory Committee:
SN Name Designation
1. Hemant Naiknavare Vice President, CREDAI Pune Metro
2. Rohit Gera Vice President, CREDAI Pune Metro
3. Nitin Nyati Hon. Secretary, CREDAI Pune Metro4. Shrikant Paranjape Hon. Treasurer, CREDAI Pune Metro
5. Suhas Merchant State Task Force, CREDAI Pune Metro
6. Atul Goel PCMC & R&D (Innovation, New Practices), CREDAI Pune Metro
7. Kruti Jain Bulletin, CREDAI Pune Metro
Kushal Steering Committee:
SN Name Designation
1. J P Shroff Chairman, KUSHAL
2. Ranjit Naiknavare Vice Chairman, KUSHAL
3. Anuj Bhandari Vice Chairman, KUSHAL4. Abhijit Achalare Hon. Secretary, KUSHAL
5. Sameer Belwalkar Hon. Secretary HR, Legal & Admin, KUSHAL
6. Kapil Trimal Hon. Jt. Secretary, KUSHAL
7. Rupesh Banthiya Hon. Treasurer , KUSHAL
8. Shrikant Nagarkar Member
9. Atul Chordiya Member
10. Ravi Shah Member
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Visit by Special Guests:
Many eminent visitors have so far paid visits to project Kushal to know about its success story in
details and gain a firsthand knowledge of it. These include the following:
SN Name Designation1. Mr. Shibu Baby John Labour Minister, Kerala
2. Mr. V. Suresh Principal Operating Officer, HIRCO
3. Mr. Rustom Dadabhoy HIRCO
4. Mr. Dilip Chenoy MD & CEO, NSDC
5. Mr. M. V. Subbiah Chairman, NSDC; ex-Chairman
Murugappa Group
6. Mr. Shekhar Reddy CREDAI nominated director, NSDC; Vice
Chairman, CREDAI National
7. Mr. Rajiv Jain CIDC, New Delhi
8. Mr. Arunkumar Pillai COO, ILF&S
9. BAI Panel from Mumbai BAI, Mumbai
Labour Minister of Kerala Mr. Shibu Baby John on
at Blue Ridge, 9th August 11
Mr.Dilip Chenoy, M.D. CEO NSDC, 11th July 2011
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Award:
KUSHAL was given UKISF Award 2011 under the Best Skills Provider Government Funded category during the inaugural session of the FICCI Annual Global
Skills Summit held on 15th and 16th Sept. 2011, at New Delhi, in the presence of 250 plus International and National delegates.
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Credentials: What People have to say about Kushal
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