The Variety Widget

Just a little bit about VarietyVariety is one of the most prominent trade

publications which runs daily entertainment industry news.

It is referenced frequently by entertainment professionals and is arguably the most reliable source for business news.

The Variety Widget

Basic Widget Info

• Introduced in February, 2009.• Widget and iPhone app were introduced at

the same time. • Created by Neil Stiles, who is President and

Publisher of the Variety Group.

Features• Provides non-stop access to the latest

entertainment industry news.

Includes news, film reviews, video and photo updates, and a search function.

The option to chose which features you want displayed on your widget.

Why it Works• Uses both NewsGator’s content syndication

services and Search Zibb on Demand search engine.

• NewsGator services get content quickly to both the iPhone app and widget.

• Content within the app and widget is generated through Zibb, a business-to-business search engine of Reed Business, a premier provider of business information to the world.

• The NewsGator Editor’s Desk allows users to customize what information they receive.

Reviews

• Have been limited reviews.• “The Variety widget and iPhone app ride the

worlds relentless interest in movies and entertainment.”-Walker Fenton (NewsGator)

Easy to Set Up!

Limitations• Compatible with iPhone but not Blackberry.• Search function takes you to Variety webpage