WRI Social Media Update 090701
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![Page 1: WRI Social Media Update 090701](https://reader035.fdocuments.in/reader035/viewer/2022070304/54be4e534a7959776b8b4598/html5/thumbnails/1.jpg)
Social Media Update
Laura Lee Dooley
World Resources Institute
July 1, 2009
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Goal of online communications
Information Seeker
Ambassador/Evangelist
Partner/Donor
Word of Mouth
Repeat Visitor
Rel
atio
nsh
ip
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Creating Buzz with ADVOCATES
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Good
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Better
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Even Better
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Best
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twitter.com/worldresources
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Website
GoogleReader
Digg
Followers
Friendfeed
OtherWRI
Profiles
FollowerNetworks
Actively participating in the conversation
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LinkedIn Digg Delicious
Google Reader FacebookTwitter
Conversations through many channels
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Lessons Learned
• Seek first to understand
• Conversation – NOT marketing
• Invest time and effort
• Offline and online reputations linked
• WRI values in practice– Respect, innovation, independence, integrity,
urgency
• Measure, measure, measure