Wrap Report

Anna & Kristina’s Grocery Bag Sponsorship ProgramSeptember 20th, 2010 x 13 weeks

Successful Partnership

INTERAC Achieved: A direct association with W’s resident shopping experts Anna &

Kristina A connection with viewers that INTERAC is the simple way to pay

everyday Approximately 60,000 contest entries – above average response 110 % on-air impressions 91% online impressions

Positioned INTERAC as the simple way to pay everyday

Targeted women and talked to them about their favourite past-time - SHOPPING! And the thrill of the deal.

Leveraged the two names synonymous with shopping with W Network’s shopping experts - Anna & Kristina

Strategy

Tactics The multi-faceted campaign delivered:

Program Sponsorship of Anna & Kristina’s Grocery Bag In-show Integration

• Anna & Kristina’s Grocery Bag and Oh So Cosmo :30 Vignettes :05 and :10 Billboards Lower 1/3rds Tagged On Air Promotion (OAP) spots Online Media

• Interactive Contest Microsite• Flash Game• Online Ad Units• Opt in

Outdoor Advertising

Activity Summary

In Show Integration

INTERAC exposure during shopping and checkout scenes within five different episodes of Anna & Kristina’s Grocery Bag

In Show Integration

Lower 1/3 message was strategically placed during the integration scenes.

INTERAC exposure during a fashion tip segment and checkout scenes within two episodes of Oh So Cosmo

In Show Integration

Vignettes

Shopping tip vignettes were produced (edit of existing footage) with INTERAC “brought to you by” message:

4 x :30 vignettes featuring Anna & Kristina – aired on W & VIVA

1 x :30 vignette featuring Josie Dye from Oh So Cosmo – aired on COSMO

Vignettes

Billboards

Billboards

Customized sponsorship billboards were developed and aired during Anna & Kristina’s Grocery Bag

:10 cc with INTERAC Grocery Giveaway messaging 1 x :10 closed cap for W Network 1 x :10 closed cap for Viva

:05 bbd with INTERAC sponsored messaging 1 x :05 billboard for W Network 1 x :05 billboard for Viva

Lower Thirds

INTERAC messaging was included in a lower third message

Lower Third appeared on-screen for 10 seconds during each sponsored episode (13 weeks)

Lower Thirds

On-Air Promo Tags

On-Air Promo TagsFive second INTERAC tag was married to Anna & Kristina’s Grocery Bag

on-air promo spots:

On-Air Results

Online Media

The following online media was developed for INTERAC:

Interactive Contest Microsite with Opt-in Flash Game Online Ad Units

Online Media

Contest MicrositeMain Page with opt in:

Flash Game:

Contest Microsite

Ad Units

Big box - linking to microsite Big box - linking to client site

Leaderboard - linking to microsite

Leaderboard - linking to client site

Online Results91% Achieved

Contest MicrositeTotal Entries and Contest Winners:

Total Entries: 59,747

Grand Prize WinnerKim Martin

Instant Weekly WinnersWayne Chow

Sebastian SobisJulie Austin

Jocelyn TadeoPamela Vanheukelom

Josefine HerrJosie Tusa

Shelley Gross

Contest MicrositeTotal Entries by Date

Contest MicrositeTotal Entries by Age

Total Entries by Province

Contest Microsite

Outdoor Advertising

Outdoor Advertising

Outdoor Advertising

Thank you!