WR Visual Communications Summit Voice and Visual ...€¦ · Flexibility and mobility Access...
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1 Voice and Visual Collaboration Services in the Cloud WR Visual Communications Summit Stefan Karapetkov │ Emerging Technologies Director January 31, 2011 Agenda Cloud Computing Virtualization Cloud Benefits and Concerns Cloud Benefits and Concerns Unified Communications in the Cloud UC Cloud Service Examples Open Issues Bringing UC and Clouds Closer 2 WR Visual Communications Summit │ January 2011
Transcript of WR Visual Communications Summit Voice and Visual ...€¦ · Flexibility and mobility Access...
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Voice and Visual Collaboration Services in the Cloud
WR Visual Communications Summit
Stefan Karapetkov │ Emerging Technologies DirectorJanuary 31, 2011
AgendaCloud Computing
Virtualization
Cloud Benefits and ConcernsCloud Benefits and Concerns
Unified Communications in the Cloud
UC Cloud Service Examples
Open Issues
Bringing UC and Clouds Closer
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Cloud Computing
Virtualization of computing assets
delivered on demand
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over the IP network
Evolution of IT Service in Enterprise Environment
Data Center
Intranet
Cloud Services
Intranet/Internet
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Enterprise LAN Enterprise LAN Enterprise LAN
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Virtualization – The First Step to the Cloud
App A App B App C App A App B App C
Virtualization Layer
5-10% Utilization 60-70% Utilization
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Enterprise Network Enterprise Network
Minimize capital expenditures Resources/cost shared among a large pool of users
Hi h l bilit d f
Cloud Benefits
High scalability and performance
Sustainability Greener since resources are shared
Flexibility and mobility Access information from everywhere
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Invisible management and maintenance
Organizations free to concentrate on core business
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Pay only for what you use
Easy and fast to deploy to end users
Top Cloud Benefits Cited by Enterprise Users
Easy and fast to deploy to end users
Monthly payments
Encourages standard systems
Requires less in-house IT staff
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Security
Availability
Top Concerns Cited by Enterprise Users
Availability
Performance
On-demand payment model may cost more
Lack of interoperability standards
Bringing back in-house may be difficult
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Individuals, teams,
Any Audience
Real-time,streamed,
Any Time
Office, remote
Any Place
PC, phone, personal /
Any Device
Clouds and the Future of Unified Communications
teams, thousands
streamed, archived
remote,mobile
personal / group video
SCALE STORAGE ACCESS ACCESS
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Great fit to the Cloud!
Services from the Cloud
UC services Directory services
IM and presence
Multipoint bridging
Recording
IP network services Firewall traversal
Quality of service
Cloud
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y
Access Authentication
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Migration of UC to the Cloud
Redundant Remote Data Center
Infrastructure in the Cloud
Data Center
Data Center
Standard Hardware
Virtualization Layer
Applications
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Premise
Example: BroadCloud Service
BroadCloud
Service Provider 1 Service Provider 2
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Customer AVVX
HDX
Soft Client
Customer BVVX
HDX
Soft Client
HDX HDX
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Clouds and B2B Communications
Cloud
Cloud SP functions:Trusted third-partyFirewall traversalCloud Firewall traversalCall control
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Company A
Company B Company C
UC Integration Example: MS Exchange / Lync
Exchange
Active Directory
Infrastructure in the Cl d
Infrastructure on Premise
Cloud
Bandwidth!
Lync/OCS
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Outlook ClientOffice Communicator
Phone
Video Endpoint
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Virtualization of Conferencing ResourceConference Server A
80
40
30 Free Ports
160
ResourceManagement Application
Vid E d i t
160
80
20 Free Ports
Conference Server B
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Video Endpoint
80
40
10 Free Ports
Conference Server B
Conference Server C
Video Infrastructure Simplification
Specialized high-performance hardware
General purpose hardware
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Less complex video processing in endpoint
More complex video processing in endpoint
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Today’s cloud services are designed for data applications
Open Issues
pp
No quality of service for RT apps
Pricing structure not applicable to RT apps Daily limits and maximum throughputs
Charge for incoming and outgoing bandwidth
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Audio/Video collaboration Virtualize conferencing resource
Bringing Collaboration and Clouds Closer
Virtualize conferencing resource
Migrate video infrastructure towards general purpose servers
Cloud Increase throughput for real-time applications
Quality of service
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Develop new service pricing
Requires a lot of work on both sides
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Clouds enable new ways for delivering UC Especially attractive to SMB
Summary
Especially attractive to SMB
Messaging, calendaring, and other UC functions are moving from the Premise to the Cloud Voice & video applications must follow
Architectural changes are required to better support UC cloud services
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support UC cloud services
QUESTIONS
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THANK YOU!
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