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Wprowadzenie: Pracujmy inteligentniej z rozwiązaniami IBM
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Transcript of Wprowadzenie: Pracujmy inteligentniej z rozwiązaniami IBM
Get Smarter Using Social Technologies! Transform Your
Business With IBM Collaboration Solutions
Introduction
Introduction 2
Welcome And Introductions
Thanks for coming today !
Your IBM technical team welcomes you
Introductions . . .
Copies of this presentation are available at:
http://www.ibm.com/software/lotus/events/briefings/
Introduction 3
The New Economic Environment Presents New Challenges
To what extent is the new economic environment different?
More volatileDeeper/faster cycles, more risk
More uncertainLess predictable
More complexMulti-faceted, interconnected
Structurally differentSustained change
To a large/very large extentTo some extent
18% 69%
21% 65%
22% 60%
21% 53%
There is a complexity gap:
Only 49% feel prepared
79% anticipate greater complexity ahead
Source: IBM Global CEO 2010 study that is the largest known sample of senior executives
Introduction 4
How Will Standout Organizations Address These Challenges?
95% of standout
organizations will focus
more on “getting closer to
the customer” over the
next 5 years
Standout organizations are
57% more likely to
encourage their people to
use social and collaborative
tools
Source: IBM Global CEO and CHRO 2010 studies
IBM Identified A Foundational Set Of Activities That Enable Business Processes To Become “Social”
Introduction 5
Key Social
Activities
Examples
Examples
of Core
IBM
Offerings
Engage Interaction and
collaboration
Discover Social content and
collective
intelligence insight
Optimize Social analytics
and monitoring
Reach Mobility, accessibility
and unified user
experience
• Online profiles
• Communities
• Co-creation tools
• Open innovation
• Social learning
tools
• Crowdsourcing
• Workforce
analytics
• Customer
analytics
• Mobile applications
• Engaging web sites
• Rich Internet
Applications
• Talent and
workforce
management
• Social
collaboration
platform: ‒ Connections
‒ Lotus Quickr
‒ Sametime
‒ LotusLive
• Lotus Notes /
Domino
• Business
analytics and
optimization
services
• Social Content
Management
• Cognos
• SPSS predictive
analytics
• Advanced case
management
• Org change
management
• Decision
management
and business
monitoring
• Governance,
risk and
compliance
services
• Mobility Services
• Customer
Experience Suite
• Mobility
Collaboration
Introduction 6
Companies Are Using Social Technologies And Methods To Improve Business Outcomes
Utilizing personalized Web content for 50 mil customers in 40 countries HSBC has realized a 35% improvement in marketing campaign revenue, increased customer loyalty through advanced personalization and improved time-to-market by deploying a consistent online approach to all channels
Reliance Life Insurance enabled customer self-service and online peer-to-peer forum that resulted in reduced time to market of services and features by more than 50%, reduced costs of customer / agent service by 50%, and achieved 100 percent average growth in new business premium within four years
Cemex implemented user profiles and communities for 7,000 staff in 50 countries. The resulting open business culture generates new products faster and produced their first global product, Ready-Mix
Introduction 7
How? Social Technologies Help Businesses Be More Nimble, Transparent And Engaged
Marketing
Product
Development
Operations,
Human
Resources
Business as Usual
Push' marketing via
traditional channels
Control over brand image
and brand communication
Invest in R&D
Generate new ideas internally
Test ideas in market
Email and phone based
communication
Knowledge kept in silos
Deepen
relationships
with customers
Generate new
ideas faster
Drives advocacy and more
sales through trusted
relationships
Business Demands
Speed time to market and
gain market share with
break-through ideas and
products
Save money by reaching
out to professional networks
to respond faster to business
decisions and opportunities Enable a more
effective
workforce
Introduction 8
Renovations, Inc. Is A Large Construction Firm With A Geographically Distributed Workforce
Employees are disconnected
Interaction is limited to immediate co-workers
Customers are not engaged
Customers are not brand-loyal
Tools are not integrated and fit-for-purpose
A poor mix of desktop and mobile tools
Infrastructure costs are out of control
Out of Office, Out of touch
Mobile employees have very limited access to resources
Renovations, Inc.'s key issues:
Introduction 9
Renovations, Inc. Can Use Social Technologies To Solve These Issues
4% companies are integrating social technologies with
customer interaction1
75% companies are integrating social technologies into
employee day-to-day activities1
71% companies are integrating social technologies with
partner/supplier interaction1
69% companies report that social technology tools have
delivered measurable business benefits1
38% estimated growth for the Social Business software market
through 20142
IBM identified as the market share leader in Social Platforms in
20103
“It will eventually be seen as essential to all large firms, encouraging more
open and transparent communications with staff around the world, and helping
to improve relations with existing and potential customers.” 4
1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0”
2 Source: IDC, Predictions 2011: Welcome to the Mainstream
3 Source: IDC, Worldwide Social Software Software MarketShare by Vendor
4 Source: Gartner, “Study encourages businesses to embrace social networking”; Nikos Drakos
Introduction 10
IBM Can Help Renovations, Inc. Address Those Issues By Delivering Social Technologies
Employ Social Collaboration To Create Business Value
Discover, share, and apply the right expertise and information when needed.
Simplify the way people interact for better, faster results
Encourage and enable cross-boundary networks of individuals to form quickly and solve
problems
Deepen Your Customer Relationships
Provide online self-service, improving customer satisfaction and reducing costs
Deliver an exceptional customer experience with greater flexibility and lower operational
costs
Drive revenue and increase brand loyalty with an enhanced customer experience
Simplify and Improve Business Interactions
Rapidly deploy collaboration capabilities – and integrated third-party applications – to
more people associated with the business
Improve collaboration with customers and partners beyond the corporate firewall
Reduce the cost and effort required to manage an on premises infrastructure
Optimize The Workforce
Desktop and hybrid computing improve productivity
Tools for mobile employees allow them to become as productive as office employees
Introduction 11
IBM Is A Recognized Market Leader In Social Technologies
More than Half of Fortune Global 100 Now use Lotus Notes/Domino 1
Upgrading to Notes / Domino results in a 147% ROI with a 12 month
payback period according to Forrester2
Portal is #1 in Worldwide Revenue3
Mobile Collaboration: “...adoption of the IBM Lotus Notes Traveler
offering IBM garnered the highest growth in business mobile email
subscribers.”4
Leader in Forrester WAVE - Collaboration Platform5
Gartner Magic Quadrant leader for Horizontal Portals; Social Software
in the Workplace and Web Conferencing6
IDC Market Share Leader for Social Business Software platforms.
Used by 35 of the Fortune Top 100 Customers7
1 IDC Report - “Worldwide Integrated Collaborative Environments 2009 Vendor Shares”
2 Forrester Total Economic Impact (TEI), December 2009
3 Gartner DataQuest 2009 "Portal Products & User Interaction Tools", April, 2010
4 IDC Worldwide Business Mobile Email 2010–2014 Forecast & 2009 Vendor Shares, Aug, 2010
5 Forrester WAVEtm - Collaboration Platform 3Q/2009
6 Gartner Magic Quadrant for Horizontal Portals, September, 2010;
Gartner Magic Quadrant, Social Software in the Workplace, October, 2010;
Gartner Magic Quadrant for Web Conferencing, November, 2010
7 IDC Worldwide Social Software Software MarketShare by Vendor, June 2010
Introduction 12
IBM Offers A Complete Portfolio Of Products For Delivering An Effective Social Business Solution
Lotus Notes:
e-mail and collaboration platform that keeps you working in context
IBM Connections:
Social software for business that lets you access everyone
Lotus Quickr:
Team collaboration software
WebSphere Portal:
Provides a personalized view of your organization
Customer Experience Suite:
Flexible, comprehensive offering to create highly engaging, personalized, and
differentiated web experiences
Lotus Sametime:
Unified, real-time communication and collaboration services
Lotus Traveler:
push email offering for Lotus Notes mobile users
LotusLive:
Web-based collaboration tools that can suit any business
Introduction 13
IBM Uses Social Technologies To Improve Business Results With Exceptional Work Experience
IBMers rarely need to meet in person with each other because they leverage collaboration solutions and social technologies
12M instant messages per day
150K internal web meetings, 1M participants
20K public communities, 345K members
240K files, 5.4M downloads
$700K savings per month in reduced travel reductions in voice mail, email server costs
Results
More productive employees – faster time to market
Around the clock work in different time zone
Lower cost
Introduction 14
IBM Uses Social Technologies To Improve Business Results With Exceptional Web Experience
IBM.com has 8M registered users
4.5M unique monthly visitors
2,500 communities, 45k community members
Customer self-service features of ibm.com and social
technologies (e.g., communities, online chat) result in
$90 mil cost savings for support
Greater customer satisfaction and brand loyalty
Introduction 15
IBM Uses Social Technologies To Improve Business Results With Cloud And Mobile Solutions
IBM employees have more than 100K corporate mobile phones and data cards
27K BlackBerries and other smart phones
LotusLive web meetings are used to connect mobile employees, business partners and customers
Example – February 2011:
34.5 million minutes of LotusLive meetings used − More than 4 million minutes increase over January 2011
Results
Better communication with business partners and customers
Higher productivity of mobile employees
Lower travel, infrastructure and office costs
Introduction 16
Renovations, Inc. Has A New Challenge
Renovations, Inc. CEO
Renovations, Inc. CIO
We have a new marketing initiative
that will require people from all
over the company to execute. We'll
also have to work closely with
partners.
At the same time, we have
to rationalize our work
environment and get costs
down.
Introduction 17
To Show How Renovations, Inc. Will Solve Their Challenges, We Will Have A Number Of Live Demos
Office 365
LotusLive
Mobile
Device
VMWare Workstation 7.1
IBM
Connections
Custo
mer
Experience S
uite
Lotu
s S
ym
phony
Mic
rosoft O
ffic
e
Mic
rosoft
Sh
are
Poin
t 2010
Physical
Machine
Virtual
Machines
Introduction 18
Agenda
9:00 AM – 9:30 AM 1) Introduction: Get Smarter Using Social
Technologies! Transform Your Business With
IBM Collaboration Solutions
9:30 AM – 10:30 AM 2) Employ Social Collaboration To Create
Business Value
10:30 AM – 10:45 AM COFFEE BREAK
10:45 AM – 12:00 AM 3) Deepen Your Customer Relationships
12:00 AM – 1:00 PM LUNCH BREAK
1:00 PM – 2:00 PM 4) Simplify and Improve Business
Interactions
2:00 PM – 3:00 PM 5) Optimize The Workforce
3:00 PM – 3:30 PM 6) Start Leveraging Social Technologies
Today
3:30 PM – 3:45 PM Q&A