WP2 Communication issues:

WebsiteSocials

Final conferenceBrochure

EA SEA-WAYWP leaders Meeting

Belgrade25th November, 2015

Website

OUTPUTS to be published after validationIt has to be decided the procedure of validation:

Written procedure

Some Sections has still to be feeded !!And we need news to be published

Social networks

More details in Spazio UAU presentation…Key words: • Sharing experiences (to improve visibility• Storytelling• To give is the best way to communicate• Human to Human communication to reach the

heart of people• objective : we have to know which is the aim of

our communication campaign• Hashtag to create a theme: #easeaway

What to do to be succesfull on Facebook and on other Social Media

• Listening• Dialogue and interaction• Transparency• Be yourself• Be creative• Be present

• Users use social networks in a fast way so the attention span is short.

• Your communication must be quick and effective.

Editorial Plan

Example: meeting organized by FB1FB1 is going to promote it on its websiteand on its Facebook page. The partners have to share the news.It is FUNDAMENTAL to prepare the editorial plan in advance in order to start the promotion in time and to have a scheme of what your contents will be.All the partners will add their own content and take responsibility to post the on Facebook or on their website.It is advised to post at least 2 statuses per week.

Final conference organization

In DubrovnikDate

Are there in April/May events in Dubrovnik regarding transport /maritime sector?

Can be useful to reach more public. On a boat?In the port?

We have to avoid to speak just about project to partnersWe have to be less political and more technicalWe can present the agreements in a public section and than

organize three panels with representative that had benefits from the pilots

-Grimaldi? Trieste Lines? Etc.Event in local language (Croatian) with translation in EnglishGood to have a journalist to moderate and some expertsRemember that JTS will be present!!

Final conference organization

Contents: Since we will have a printed brochure on Pilots we can put just a few info / Abstracts of main resultsPages: 1 maximum 4 maybe in an intresting format. For this it is useful to hire External experts in design and printing to get ideas

SuggestionsAugmented reality is an interesting tool that can be used with the

data we have for example in the connections in the Adriatic

http://www.elanders.com/uk/services/cross-media-marketing/interactive-print/

http://beach-consulting.com/?page_id=271

Final brochure

Plan A Extension

Plan BNo extension

Final brochure

Use of QR code Quick Response Code with a http://it.qr-code-generator.com/ The code can be printed and using the smartphones you can go to the part of the webiste where the abstracts of the WPs are edited in a well defined version.Or you can go directly to the app of the pilots for examplehttp://www.visualead.com/blog/why-you-need-a-qr-code-on-

brochures-and-other-marketing-collateral/ QR codes present a new medium to connect with your readers that surpasses far beyond what a plain brochure is able to accomplish.

Quick Response Code

Allow your readers to connect with your brand immediatelyReach out to a broader audienceQR codes are easily integrated with social mediaQR codes cost literally nothing to create!

List of four crucial reasons why QR codes must be included in your next brochure

Exampleshttp://my-smashing.smashingapps.netdna-cdn.com/wp-content/

uploads/2012/03/brochuresdesign32.jpg http://tutorialfreakz.com/wp-content/uploads/2012/12/Brochure-

Design-2.jpghttp://tutorialfreakz.com/wp-content/uploads/2012/12/Brochure-

Design-3.jpg

WP1SCM MinutesCM minutesMid term evaluationFinal evaluationProgress ReportsFinancial Reports are already on MISWP2Database of target group (excel)

Outputs to be uploaded in intranet

WP3

WP4

WP5Reports of CBBRoad maps and action plansCrossborder agreements

WP6Position papers

Outputs to be uploaded in intranet

WP2Communication PlanVisual identityDatabase of target group (PDF)Press ArticlesProject publicationProject LeafletMaterials and news of eventsWP3Capitalization PlanDatabase of contentsSustainability PlansKnowledge management tool

Outputs to be uploaded on website

WP43 AssessmentsReport on scenariosReport on common needsGuidelinesWP5

WP6/WP2Brochure and video

Outputs to be uploaded on website