WP for Nonprofits - MASSTRAILS CONFERENCE€¦ · Wordpressfor Nonprofits •Powerful solution with...
Transcript of WP for Nonprofits - MASSTRAILS CONFERENCE€¦ · Wordpressfor Nonprofits •Powerful solution with...
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Wordpress
• Wordpress is a good general purpose CMS• Wordpress is not the only solution• Wordpress is what we’ll be looking at today
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About Me
• Founder of Lewis Studios and Trail Websites• Design, develop and operate websites for a variety of customers
including many nonprofits• Repeatable solution for conservation and land trusts
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Introduction
• What is Wordpress?• Content matters. A lot.• Wordpress is a foundation. Add a theme, some plugins, your content
and maybe a page builder and you’ve really got something!• Editing HTML can be difficult, error prone and is usually no longer
necessary• Visitors arrive on many device types and screen sizes
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It is all about the conversation
• Start with the audiences• Nonprofits usually have 3 or more key audiences!
• Map their journey, inventory your existing content and build a plan• PDCA – this isn’t a once and done thing!
Plan
Do
Check
Act
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Wordpress Tech Basics
• LAMP• Hosting Choices• Domain Name• Email and other services belong
somewhere else• Installation and
PROD/STAGE/DEV• Local development with AMPPS,
MAMP, Flywheel, other tools
MySQL Database
Linux Operating System
ApacheWeb Server
PHP
Wordpress
Theme Plugins
Infrastructure (Hosting Service, Server, VM, Laptop, etc.)
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Pages, Posts, Choice of Editors
• Pages are found by menu or links• Posts are in newsfeeds, the blog or posts widgets on pages• Posts have categories and tags
• Editing is more like word processing than coding• WP 5 Block Editor• Classic Visual Editor• Text Editor• Page Builder
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Themes, Plugins and Page Builders Oh My!
• Efficient, well supported, flexible themes rule• Just enough plugins and no
more• Page builder if you need it
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Media
• Uploading, organizing, using images, PDFs, audio, video• Do you need more tools?• Featured Image• Galleries, Lightboxes and
Slideshows
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Custom Content and Taxonomies
• Toolset, ACF• CPTs• Taxonomies• Collections and Works Example
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Shortcodes
• Themes, Page Builders, Plugins and custom functions make dynamic content available via shortcodes• Ie. [member]content for members only[/member]
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Sidebars and Widgets
• Sidebars seem to be fading in a mobile-first world• Widgets can be anywhere. Usually in header, footer, sidebar• Wordpress comes with some widgets. Plugins add more.
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Search
• Make search easy to find• Enhance with Relevanssi
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Owned v. Earned Media
• Bring ‘em to your media!• Your site is under your control and free of distractions• Social is controlled by someone else with their own motives
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Operations
• Backups• Periodic testing• Offsite storage
• Upgrades and Updates• Pretesting
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Nonprofit Considerations
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The Conversations
• By role: Client, Citizen, etc., Volunteer, Donor• By action: Learn, Attend, Get Involved, etc.• By topic: News, Events, Trails• Segment and make sure the visitor can find themselves in one or
more sets of messages
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Nonprofit Examples
• Land trusts• Events, Audiences, Properties & Trails
• Food Pantry• Clients, Volunteers, Donors, Online Giving
• Historical Society and Museum• Shop, Historical Documents
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Donor Pages
• GiveWP• Paypal buttons• Outside services• Donor Management System
integration• Privacy and security
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Calendar / Events List
• Embed• Plugin• Custom Post Type
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Volunteer Pages
• Volunteer Interest Form• Storytelling• Show ‘em how they’ll be
engaged
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Forms
• Theme may include a basic contact form• WPForms, Gravity Forms, etc.• Externally embedded forms• Mailing List Signup
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Newsletters
• If PDF, add ToC in post• Use categories to put in their
own feed• Present on site, not at EMS’ site
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Wordpress for Nonprofits
• Powerful solution with infinite customization options• Requires some maintenance• Start with audiences and content• Part of overall marketing strategy, not an island• Plugins are available for nonprofits' common needs