WOW - Photography Tips and Techniques PREZO
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Photography & Communication in the 21 st Century May 4, 2012
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Transcript of WOW - Photography Tips and Techniques PREZO
Photography & Communication in the 21st Century
May 4, 2012
Photography & Communication
analytic creative
Photography & Communication
Photography & Communication
“Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever... it remembers little things, long after you have forgotten everything.”
Aaron Siskind, 1973
Photography & Communication
“Photography is the greatest form of creative communication with the most intricate set of rules any artist could ever want to eventually ignore.”
Andrew B. Clark, 1991
Photography & Communication
The mode, method, theme and approach to photography is vast. A “photo” can be created with a cardboard box and tinfoil OR a life-savings and an ounce of passion.
Principles, Style & Technique
While the “Art” of photography has been around since the late 19th century, the principals, style and technique of photography are ever-evolving.
Principles, Style & Technique
Select Focus / Controlling Depth Of Field (DOF)
Principles, Style & Technique
Composition – The 9-Grid Rule (or Rule of Thirds)
Principles, Style & Technique
Color vs. Black & White
Principles, Style & Technique
Color vs. Black & White
Principles, Style & Technique
The ZONE System!
Principles, Style & Technique
The ZONE System!
Principles, Style & Technique
The ZONE System – THE MASTER!!!
Principles, Style & Technique
Lighting – Studio vs. Ambient
Principles, Style & Technique
Lighting – Studio vs. Ambient
Principles, Style & Technique
Lenses (holy cow… there are so many!)
Principles, Style & Technique
Lenses
50mm – Closest to “human eye”Usually comes with Camera kit
• Quality over Quantity• Glass• Aperture / Speed• Auto Focus• Image Stabilization (VR)
Principles, Style & Technique
Lenses ZOOM
18mm to 200mm – Widest VersatilityOften come with advanced Camera kit
• Quality over Quantity• Glass• Aperture / Speed• Auto Focus• Image Stabilization (VR)
Principles, Style & Technique
Lenses Custom Fun and Shenanigans
Fisheye Lenses – Widest Field of view (most bizarre effect)
Principles, Style & Technique
Point-and-shoot, hand-held or otherwise
Principles, Style & Technique
Thematic Approach
Photo-journalism / Document Life (birth to death and everything in between)
Photography for more than “Art.” -- create images in order to tell a {news} story. – EMOTION.
Eddie Adams
Alfred Eisenstaedt
*The only time MY photos will be seen in this kind of company!
*Andrew B. ClarkSteve McCurry
Thematic Approach
Landscape / EnvironmentalIllustrate / document your surroundings in an artistic or emotive fashion (broad or micro).
*Andrew B. Clark
Ansel Adams
Brent IsenbergerBruce Dale
Thematic Approach
ArchitecturalIllustrate / document specific structures in an artistic or emotive fashion (interior, exterior, broad or micro).
*Andrew B. Clark
Bedford Lemere
Chad Jackson
Brent Isenberger
Thematic Approach
AbstractTake the everyday and make it an element of design and interest within the camera lens.
*Andrew B. Clark
Aaron Siskind Patricia Sweeney
Ted VanCleave
Thematic Approach
PortraitCapture a person – not only their image, but their emotions and existence at that particular time.
*Andrew B. ClarkAnnie Leibovitz
Martin Schoeller
Cory Smith
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
– Chinese Proverb
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