Worldwide ERC® Event Concept

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2 Event Concept: Worldwide ERC® July 2009

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Table of Contents

INTRODUCTION ....................................................... 3

WORLDWIDE ERC® MISSION & VISION .................................................................. 3 PURPOSE OF WORLDWIDE ERC® .......................................................................... 3 PURPOSE OF EVENT ................................................................................................ 3 OBJECTIVES .............................................................................................................. 4

INSIGHTS .................................................................. 4

INDUSTRY LANDSCAPE ........................................................................................... 4 Current statistics in U.S. domestic employee relocation........................................... 4 Cost of U.S. Domestic Transfers ............................................................................. 5 International Relocation ........................................................................................... 5

STRENGTHS .............................................................................................................. 5 WEAKNESS ................................................................................................................ 6 OPPORTUNITY .......................................................................................................... 6 THREATS ................................................................................................................... 7 WORLDWIDE ERC® EVENT AUDIENCE PROFILE .................................................. 7 WORLDWIDE ERC® STAKEHOLDERS ..................................................................... 9 WORLDWIDE ERC® MEMBER COMMUNICATION PLAN ........................................ 9

CREATING THE EXPERIENCE .............................. 10

T-H-E-M-E ................................................................................................................. 10 4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS ........................... 13 WOW: SIGNATURE MOMENT ................................................................................. 15 VALUE PROPOSITION ............................................................................................. 16 4Ps: PRODUCT, PLACE, PRICE, PROMOTION ...................................................... 16

OUTCOMES ............................................................ 18

EVALUATION SCORECARD .................................................................................... 18 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 19 EVALUATION SCORECARD RESULTS ................................................................... 20 MEASUREMENT ...................................................................................................... 21 BUDGET ................................................................................................................... 21

APPENDIX .............................................................. 22

Appendix A. Menu ..................................................................................................... 23 Appendix B. Bulletin Board ........................................................................................ 24 Appendix C. Evaluation Form Postcard ..................................................................... 25 Appendix D. Recipe for Success Journal ................................................................... 26 Appendix E. Save the Date Mailer ............................................................................. 28 Appendix F. Name Tag .............................................................................................. 29 Appendix G: Signage................................................................................................. 30 Appendix H. Schedule of Events ............................................................................... 31 Appendix I. Neighborhood Map Example................................................................... 32 Appendix J. Marketing Timeline ................................................................................. 33 Appendix K. Budget ................................................................................................... 33


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INTRODUCTION

WORLDWIDE ERC® MISSION & VISION

To empower global workforce professionals to enhance their partnerships,

skills, knowledge, productivity, business strategy, talent management,

profitability, and career potential; and to build upon Worldwide ERC®’s

reputation as the preeminent organization to bring workforce mobility

expertise and global reach to its members and to employers around the

world.

PURPOSE OF WORLDWIDE ERC®

Worldwide ERC® is the workforce mobility association for professionals

who oversee, manage, or support U.S. domestic and international

employee transfer.

As a membership association, Worldwide ERC® provides a wealth of

products and services that contribute to the success of our members. The

organization provides exclusive access to robust and constantly refreshed

information, valuable networking and benchmarking opportunities and

tools for career success in this constantly changing industry.

PURPOSE OF EVENT

Every year, Worldwide ERC® executes the three-day Worldwide ERC®

Global Workforce Symposium where leaders in global workforce mobility

can network, strategize and share ideas for thriving in the global

marketplace. The event serves to provide outstanding educational

sessions, an opportunity to engage with dynamic speakers, an

environment in which to explore new products and services, and a

networking opportunity to benchmark with fellow peers.


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OBJECTIVES

Create a sense of common community and engagement among

attendees that will increase attendance in the upcoming years

Increase attendance at the 2010 Global Workforce Symposium by 10%

among corporate attendance

Maintain seven sponsors and 100 exhibitors

INSIGHTS

INDUSTRY LANDSCAPE

The current economy has significantly impacted domestic employee

relocation in the U.S. In Particular, due to the fall in the real estate industry,

many employees and their families are now reluctant to relocate to other

parts of the country. Plunging home value has exacerbated this problem

and subsequently, employers are finding it more expensive and difficult to

persuade employees to take on assignments in other locations.

Worldwide ERC® 2007 transfer volume and cost survey indicates that

71% of transferred employees were reluctant to do so due to the

depressed housing market. Worldwide ERC® 2009 benchmarking study

cites spouse reluctance to leave his/her job as a major reason for

transferees’ reluctance to move.

Current statistics in U.S. domestic employee relocation

On the average, 800,000 household moves related to job transfers

$24 billion spent annually on corporate relocation

$16 billion on relocation by Worldwide ERC® member corporations

$16.3 million average each company spends yearly on relocation

On average, Worldwide ERC® member companies transfer 381,000

people domestically every year

450,000 employer assisted relocation moves per year


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1/3 of the 381,000 transfers are new hires

2/3 of the transfers are current employees

Approximately 45% are homeowners and 55% are renters

Cost of U.S. Domestic Transfers

Current employee homeowner: $76,600

New hire homeowner: $61,929

Current employee renter: $22,112

New hire renter: $18,355

International Relocation

From the employer strategic perspective, top corporate reasons for

global mobility of their workforce include:

Filling local skills gap

Transfer of knowledge

Career development

Developing global competencies

STRENGTHS

Worldwide ERC® is the preeminent institution in the employee relocation

industry both domestic and global. They offer member organizations a

unique platform to network and to gain knowledge in contemporary issues,

trends, and best practices in the industry through research, training, and

education.

The employee relocation industry is crucial to the U.S. economy as

corporate employee relocation is a $24 billion industry, Worldwide ERC®

member companies account for $16 billion annual employee relocation

spending.


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Worldwide ERC® has a strong membership base boasting approximately

12,000 members worldwide; 1,600 corporations, 10,000 service industry

members. Members come from a large swath of the industry; corporations,

destination service providers, global mobility specialists, HR managers,

real estate agents, accommodation, and cultural training providers.

WEAKNESS

An industry weakness that weighs heavily is the housing market. The

housing market to the industry renders companies vulnerable to the

fluctuations of the economy particularly the real estate market. The real

estate slump affects employee relocation programs around the country;

approximately 45% of annual transferees of member companies are

homeowners.

Another weakness in the industry is that there is inadequate intercultural

training for employees and families in global relocation programs. The

disconnect between policies on cross-cultural training and actual practices

as per the GMAC Global Relocation survey show that 8 out of 10

companies consider cultural training very important, yet only a quarter of

those companies make cultural training mandatory for international

assignments.

OPPORTUNITY

Given the current volatility of the economy, there is no better time for

corporations to reassess their employee relocation policies and programs

to match their local and global business objectives. There is a subsequent

increasing number of companies trending towards more efficient and

leaner approaches including an emphasis on controlling costs. Employers

are relocating only when absolutely necessary for meeting corporate

objectives.


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To minimize assignment failure, more companies are increasingly

employing international adaptability assessment to screen employees for

global assignments.

THREATS

Employees are reluctant to relocate due to depressed real estate

economy, and more companies are reporting employee rejection of

relocation offers due to housing related concerns. Assignment refusals are

also due to cultural and family concerns.

Also a threat to the industry is the strict regulatory environment in global

workforce mobility. Other externalities such as global health epidemics

pose a threat.

WORLDWIDE ERC® EVENT AUDIENCE PROFILE

Demographic: ERC’s primary audience is made up of 30-60 year-old

men and women with a dominant percentage in the 40-50 year-old

age category. Sixty percent of ERC’s member are females ranging in

age from 30-50 years old and are considered female baby

boomers. A majority of the members are middle managers and the

decision makers at their company.

Geographic: Among ERC’s 12,000 members, 11,000 are located in

the US, 500 in Asia Pacific, and 500 in Europe. Members in the

United States are spread out everywhere, with large membership in

the Northeast, Texas and California.

Economic: This group makes most of the money-making decisions

in their households and is expected to spend close to a trillion dollars

on goods and services this year. In particular, Women's decision-

making authority has grown in part because more households are

headed by women -- 27% at last count, a fourfold increase since

1950. Their buying power has grown, too. In the past three decades,


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men's median income has barely budged -- up just 0.6% -- while

women's has soared 63%. Specifically, 75% of women with the title

of vice-president or higher at Fortune 500 companies out earn their

husbands, bringing home on average 68% of household income. In

total, some 30% of working women out earn their husbands.

Attitude: This group is described as assertive, results-oriented and

affluent. This group likes being part of a group, being socially

connected, and feels that family and nurturing friendships are

important for their well-being. In particular, female boomers are

educated, seek immediate gratification and live longer than their male

counterparts. They also like value and customization, and seek

immediate gratification and achievement. This female crowd has

changed the expectations between work and family life, and make up

close to half of the workforce today. For these reasons, this group

works hard to balance work, while taking care of their children and

their parents. This group is also experiencing menopause, which can

lead to irritability, anxiety, fatigue, tension, mood swings, lack of

motivation, insomnia and many more emotional feelings; depression

is another symptom of menopause and is quite common in this age

group.

Behavior: Baby boomers are a loyal bunch. Once you establish a

relationship and provide guidance, products and services they need

in a compassionate manner, referrals are common. In particular,

female consumers of all ages make more than 80% of discretionary

purchases. Females in this group also research more extensively

and are less likely to be influenced by ads. As a whole, more than

60% of boomers, both men and women, are avid consumers of social

media, according to Forrester Research. According to Facebook,


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since September 2008, the number of women over 55 on the site has

tripled and makes up the social network's fastest-growing age group.

WORLDWIDE ERC® STAKEHOLDERS

WORLDWIDE ERC® MEMBER COMMUNICATION PLAN

Worldwide ERC® currently utilizes a variety of communication channels to

communicate with their vast audience. These channels include:

Worldwide ERC® website

Four company publications

Mobility Magazine

Monthly member e-newsletters: Express, Grassroots Netnews

Twice monthly e-newsletter Globility

Unlimited e-mail outreach


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Social media platforms:

Community Blog

Facebook

LinkedIn

Online Discussion boards

Annual Company Events: These events offer members the

opportunity to gain knowledge, build business, strategize, and

exchange ideas for thriving in the challenging global

marketplace. Worldwide ERC® offers the following events:

Spring conference: National Relocation Conference

Fall conference: Global Workforce Symposium

CREATING THE EXPERIENCE

T-H-E-M-E

Theme: “Building a Community Neighborhood; the Worldwide ERC®

Neighborhood. Regardless of where you hail from, big city or small

town, the desire for a sense of community is universal! Ways in which

we’ll create this sense of community include:

Name Tags: Color coded name tags based on the five regions

of the country. Name tags will also feature neighbors’ city and

state.

Community Bulletin Boards: Each day, bulletin boards

placed throughout the event featuring a question about issues

that both affect the community as a whole as well as individual

neighbors. Neighbors will be encouraged to “post” responses

on color coded post-its or note cards. The same question will

be posted on Facebook and LinkedIn groups, allowing those

who are unable to attend to participate via social media

outlets. Additionally, there will be several Worldwide ERC®


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bulletin boards that simply feature community news items for

neighbors.

Evaluations: Post cards with event feedback questions will be

created instead of traditional evaluation forms. Neighbors will

be able to “mail” their post cards by placing them in a Worldwide

ERC® “mail box” at the registration area or by taking them

home and actually mailing them back at their leisure.

Theme Concept:

Harmonize impressions with positive cues: All Town Hall and

sessions are welcoming, comfortable, and even cozy. Neighbors get

to know each other at networking activities. The Welcome Wagon is

always upbeat and engaging and all staff is actively participating in

their themed roles. Providing enough networking opportunities to

ensure neighborhood integration, thus eliminating existing cliques.

Ensure that all “neighbors” feel welcome before, during, and after the

event. Social media tools (LinkedIn & Facebook) will be used to

Attendees Neighbors

Exhibit Hall Neighborhood

ERC Staff Welcome Wagon

Floor Plan Map

First Timers New Neighbors

General Sessions Town Hall Meetings

Breakout Sessions City Council

Networking Sessions Neighborhood block party

Evaluations Forms Post cards

Evaluation box Mail box

Event signage Street signs

Check-in Moving in

Exhibitors/Aisles Neighborhood shops and

Where business happens Main Street

Final Night Event Cookout at the ERC park

Plan Theme Concept


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engage registrants before and after the event making them feel

welcomed, remembered, and appreciated.

Eliminate negative cues: Eliminate cues that would make anyone

feel out of place or unwelcome i.e. extra emphasis places on first

timers.

Mix in Memorabilia: Upon check in attendees will receive their

choice of a cookbook focused on recipes from different regions

across the country. The Worldwide ERC® staff will also be asked to

submit their favorite family recipe and have bound together or

inserted in the welcome packets. In an effort to mix in memorabilia,

neighbors will receive their choice of two different cookbooks rather

than traditional gift items such as water bottles and key-

chains. Cookbooks can be purchased through Barnes & Noble for

approximately $5-$10 each. Autographed memorabilia from food

network that will be raffled at the closing cookout.

Upon arriving, Neighbors will also receive “Recipe for Success” spiral

bound blank notebooks allowing them to take notes and jot down

ideas at the Town Hall Meetings and Networking sessions. A sample

“Recipe for Success” journal is included in this proposal.

Engage all Five Senses:

Touch: All Worldwide ERC® staff members will be required to

shake each Neighbors hands upon check in “moving into the

neighborhood”.

Sight: All onsite signage, sessions and meal events will be

decorated and created with the neighborhood theme in mind i.e.

session signage will look like street signs. Additionally, all event

materials (digital and print) such as marketing brochures, Save

the Date cards, e-mail communications and social media outlets

will be integrated to feature characteristics of the neighborhood

theme.


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Photos will be taken throughout the three day event and put into

a power point show for the final night dinner. Photos will also be

added at the end of each day to the Facebook and LinkedIn

groups.

Taste & Smell: All meal events will feature “comfort foods”

reminiscent of neighborhood potluck dinners, BBQs and the like.

Snack breaks will feature popcorn, ice cream, Rice Krispy

Treats, lemonade, milk and other family favorites. Complete

menu recommendations are included in this proposal. Ideas for

inspiration can also be found at: www.teriskitchen.com.

Sound: Theme Song. Before all Town Hall and sessions, a

portion of a theme song such as “Pink Houses” (by John Cougar

Mellencamp) or “Homeward Bound” (by Simon and Garfunkel)

will be played instead of announcements or bell ringers, alerting

neighbors of the start of sessions.

4E’S: ENTERTAINMENT, EDUCATION, ESCAPIST, ESTHETICS

Entertainment: We will be staging an “All-American” Neighborhood.

The exhibit hall real estate will be used to create a live, closed-knit

community. The Neighbors (attendees) will be welcomed by the

welcome wagon (internal Worldwide ERC® staff) upon registration

and given a town map (floor plan), as they meet their new

neighborhood and neighbors. Exhibit aisles will be designed as

streets/sidewalks accompanied by street signs, directive maps, park

benches, and recyclable trash bins. Community theme song will be

introduced and event will end in a communal neighborhood

cookout/picnic with potluck food and live chefs for entertainment.

This closing cookout will provide plenty of time for new neighbor

networking opportunities!

http://www.teriskitchen.com./


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Education: Neighbors (attendees) will be introduced to their new

neighborhood and encouraged to meet new neighbors. Neighbors

can find more information at the community bulletin board, which

provides information about the Worldwide ERC®

neighborhood/community breakdown, company news, opportunities

and a feedback drop box. (here is our opportunity to provide/explain

the basis for Worldwide ERC® neighborhood theme and really

connect with attendees!- put close to entrance so attendees can

immediately educate themselves about the event and know what to

expect).

Other educational opportunities will be found at “town hall” meetings,

including educational and development sessions, roundtable

sessions and keynote speakers. Educational sessions will uphold

the theme and be given topic/neighborhood related titles.

Escapist: The second attendees walk through the door and put on

their nametags they become a part of the new community.

Essentially, they will be playing the role of a newcomer in a

neighborhood and need to familiarize themselves with the new

surroundings. This is their opportunity to immerse, explore, and

acquaint themselves with a new, exciting community.

Esthetic: The event will mirror that of a bustling community with

street ways, sidewalks, city benches, town halls, potluck picnics, and

a diverse group of neighbors. This authentic environment will make

attendees (passively) feel like they’re strolling through a new

community.


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WOW: SIGNATURE MOMENT

The event’s signature moment will take place at the closing neighborhood

cookout on the Thursday night of the conference. This closing cookout

will take the shape of a traditional community barbecue where all

neighbors can have the opportunity to meet and network, while enjoying

music, potluck-style food, plenty of refreshments, and participate in trivia

games for prizes. The dining hall will be transformed into a local public

park equipped with picnic-style furniture and décor. This neighborhood

picnic will provide a casual, relaxed and engaging dining experience for all

neighbors. Post-dinner trivia game centered on Workforce Mobility topics.

Can be used a conference review session where each table competes.

Suggested Picnic Menu

Barbecue chicken

Hot dogs and hamburgers

Veggie Pasta Salad

Regular tossed salad

Potato Salad

Corn on the cob

Bread

Pop corn

Rice Crispy treats

Novelty Ice Cream bars

Lemonade

Iced tea

Beer

Suggested ideas and props to include:

Refreshments in coolers

Picnic baskets at every table with bread and butter

Furniture covered in picnic table coverings


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Community benches

Fresh flowers

Tent/canopy

VALUE PROPOSITION

Worldwide ERC® Global Workforce Symposium provides a sense of

community by cultivating personal and business relationships that

empower and educate global workforce professionals to thrive and adapt

in a constantly changing industry at a competitive price.

4Ps: PRODUCT, PLACE, PRICE, PROMOTION

Product: The 2010 Worldwide ERC® Global Workforce Symposium.

The leaders in global workforce mobility will be networking,

strategizing and sharing ideas for thriving in the global marketplace.

Providing members with networking and education opportunities is a

critical element to the events success.

Place: Seattle, Washington

Price:

Worldwide ERC® Members $1,095 $1,195 $1,295

Non-Worldwide ERC® Members $1,295 $1,395 $1,495

Conference Guest Package $195 $195 $225

Global Mobility Specialist (GMS™)Training:

Single modules, each $450 $450 $450

Package of all three modules $1,195 $1,195 $1,195

Promotion: To promote the event, Worldwide ERC® will engage

members before, and after the event. Worldwide ERC® will use the

following channels to integrate all marketing and communications

efforts:


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Web site: Starting in June 2010 ERC will promote the event on

the main page of their website. They will also launch the event

page, so that members can register and learn more about the

event.

Newsletters (print and electronic): Worldwide ERC® will

feature updates on the event through their company

publications; Mobility Magazine, Express, Grassroots Netnews,

and the e-newsletter Globilty.

Direct mail: Direct mail will be the first step in promoting the

event. ERC will send a "Save the Date" direct mail to their

members the first week of June 2010.

Word-of-mouth: Previous attendees will hopefully encourage

their colleagues and new members to attend the event.

Social media (LinkedIn & Facebook): A LinkedIn and Facebook

group for the event will be created so that members who have

registered and are attending the event the event can see who is

going and start discussions about the event.

Email: Weekly announcements and updates about the event

will be sent to potential attendees through email blasts. Monthly

surveys will be sent to those who registered to identify the

sessions that they are interested in attending as well as topics

for corporate attendees.


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OUTCOMES

EVALUATION SCORECARD

Scorecard evaluation based off of evaluation card feedback

The purpose of the scorecard is to identify strengths and weaknesses

that will assist with future Symposiums

Town Hall 20 Yes 1320 Yes 1365 Yes 1350

Break Out

Sessions 30 No 10 No 1 No 5

Welcome

Reception 20 Somewhat 45 Maybe 9 Somewhat 20

Closing

Reception 385 Total 1375 Total 1375 Total 1375

Training 20

Gifts 300

Food 110

Location 90

Net-

working 280

Outreach 100

Activities 20

Total 1375

*SAMPLE* SCORECARD MATRIX

Of approximately 1400 attendees, 1375 responded (for the purpose of our *sample* scorecard).

What was the best part of

Symposium?

Were the Town Hall Meetings

Informative?

Will you attend the Sympoium

next year?

Did you leave with at least one

big idea?


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EVALUATION SCORECARD RESULTS

Best part of the Symposium *Sample Score*

Informative Town Hall Meetings *Sample Score*

0

50

100

150

200

250

300

350

400

Break O

ut Sessions

Welcom

e Reception

Closing Reception

Training

Gifts

Food

Location

Net-w

orking

Outreach

Activities

# P

art

icip

ati

ng

Att

en

dees

Score Category

96%

1% 3%

Yes

No

Somewhat


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EVALUATION SCORECARD RESULTS

Projected Attendance for Next Year *Sample Score*

Projected Attendance for Next Year *Sample Score*

99%

0% 1%

Yes

No

Maybe

99%

0% 1%

Yes

No

Somewhat


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MEASUREMENT

By establishing quantifiable objectives for the event, for internal strategy

purposes, Worldwide ERC® will be able to utilize baseline data such as

current registrants, sponsors and exhibitors to establish a strategy,

implement the strategy, and measure outcomes of the strategy. By

instituting a comprehensive communication and marketing strategy,

executing an event which engages attendees and provides value to

members, and creating an evaluation scorecard, Worldwide ERC® will be

able to align outcomes with initial goals to measure the success of the

objectives established.

BUDGET

The full budget can be reviewed under Appendix K. Below is an overview

of the total income, total expenses, and subsequent revenue. The

anticipated revenue match almost exactly to the budget outline provided

by the client. Numbers and sections were altered to comply with the Event

Concept. The majority of budgetary changes occurred with items such as

gifts and food/refreshments.

Total Income: $1,375,550

Total Expenses: $1,108,400

Revenue: $267,150


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APPENDIX Appendix A. Menu: 23

Appendix B. Bulletin Board: 24

Appendix C. Evaluation Form Postcard: 25

Appendix D. Recipe for Success Journal: 26

Appendix D. Recipe for Success Journal: 27

Appendix E. Save the Date Mailer: 27

Appendix F. Name Tag: 29

Appendix G: Signage: 30

Appendix H. Schedule of Events: 31

Appendix I. Neighborhood Map Example: 32

Appendix J. Marketing Timeline: 33

Appendix K. Budget: 34


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Appendix A. Menu

Wednesday Thursday Thursday Thursday

New Professionals Block Party &

Opening Block Party Morning Coffee Symposium Luncheon Afternoon Block Party

Rice Krispies Treats Coffee Fajita Buffet Rice Krispies Treats

Cracker Jacks Milk/Chocolate Milk Cracker Jacks

Erin's Gourmet Popcorn Bakery Selection Erin's Gourmet Popcorn

Fresh Whole Fruit Fresh Whole Fruit

Fresh Carrots and Celery Fresh Carrots and Celery

Novelty Ice Cream Bars Novelty Ice Cream Bars

Apple Cider Oreo Cookies

Lemonade Apple Cider

Milk/Chocolate Milk Lemonade

Seattle-Style Tapas Station Milk/Chocolate Milk

Mashed Sweet Potatoes

Mashed Potatoes

Cider Coleslaw

Traditional Coleslaw

Friday Friday Friday

Morning Coffee Morning Block Party Box Lunches

Coffee Rice Krispies Treats Selection of sandwiches

Milk/Chocolate Milk Pudding Cups Side Salad

Bakery Selection Mini Muffins Potatoe Chips

Fresh Whole Fruit Mini Babybel Cheese

Apple Cider Fresh Fruit

Lemonade Chocolate Chip Cookie

Milk/Chocolate Milk


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Appendix B. Bulletin Board


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Appendix C. Evaluation Form Postcard


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Appendix D. Recipe for Success Journal


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Appendix E. Save the Date Mailer


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Appendix F. Name Tag


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Appendix G: Signage

REGISTRATION ROAD

WORLDWIDE ERC

GENERAL SESSION LANE

WORLDWIDE ERC

MINGLE CIRCLE

WORLDWIDE ERC


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Appendix H. Schedule of Events

Time Session Location

7:00 a.m. – 9:00 p.m. Symposium

Registration/Informatio

n Desk

South Lobby

8:00 a.m. – 4:00 p.m. GMS Training Module 3

– The Intercultural

Challenge

TBD

2:00 p.m. – 5:00 p.m. Introduction to the

NEW BMA Report

TBD

2:00 p.m. – 5:00 p.m. Corporate

Benchmarking

Workshop

TBD

6:00 p.m. – 9:00 p.m. New Professionals

Block Party

South Lobby

7:00 p.m. – 10:00 p.m. Opening Block Party

and Exhibit Program

4BC

Wednesday, October 27, 2010




n Desk

South Lobby

10:00 – 10:30 a.m. Morning Coffee South Lobby

10:30 a.m. – 4:30 p.m. (separate registration) TBD

City Council Meeting

Breakout 1

Breakout 2

Breakout 3

12:00 p.m. – 1:15 p.m. Symposium Luncheon TBD


(Education Sessions)

Breakout 1

Breakout 2

Breakout 3

3:00 p.m. – 3:30 p.m. Afternoon Block Party South Lobby


(Education

Development

Sessions)

Breakout 1

Breakout 2

Breakout 3

4:30 p.m. – 6:30 p.m. Block Party at the ERC

Park* *Signature

Moment

4BC

Thursday, October 28, 2010

3:30 p.m. – 4:30 p.m. 2AB, 3AB, and 602-620

10:30 a.m. – 12:00 p.m. 2AB, 3AB, and 602-620

1:30 p.m. – 3:00 p.m. 2AB, 3AB, and 602-620


7:00 a.m. – 8:00 a.m. Walk for the Workforce

Mobility Foundation

TBD



n Desk

South Lobby

8:30 a.m. – 9:00 a.m. Morning Coffee South Lobby



Breakout 1

Breakout 2

Breakout 3

10:30 – 11:15 a.m. Morning Block Party South Lobby

11:15 a.m. – 12:30 p.m. Town Hall Meeting 4A

12:30 p.m. – 2:15 p.m. Lunch in Exhibit Hall 4BC



Breakout 1

Breakout 2

Breakout 3

4:15 p.m. – 5:30 p.m. Closing Town Hall

Meeting

4A

Friday, October 29, 2010

9:00 a.m. – 10:30 a.m. 2AB, 3AB, and 602-620

2:30 p.m. – 4:00 p.m. 2AB, 3AB, and 602-620


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Appendix I. Neighborhood Map Example


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Appendix J. Marketing Timeline 3

-Ju

n

“Save the Date”

Direct Mail

6-J

ul

Weekly outreach

to potential

attendees

3-A

ug

Weekly outreach

to potential

attendees

7-S

ep

Weekly outreach

to potential

attendees

5-O

ct

Weekly outreach

to potential

attendees

2-N

ov

Thank you email

sent to attendees

7-J

un

“Save the Date”

email

7-J

ul

Survey sent to

registered

attendees

4-A

ug

Survey sent to

registered

attendees

8-S

ep

Survey sent to

registered

attendees

6-O

ct

Survey sent to

registered

attendees

15-J

un

Weekly outreach

to potential

attendees

13-J

ul

Weekly outreach

to potential

attendees

10-A

ug

Weekly outreach

to potential

attendees

14-S

ep

Weekly outreach

to potential

attendees

12-O

ct

Weekly outreach

to potential

attendees

17-J

un

Facebook and

LinkedIn event

groups launched

14-J

ul

Survey sent to

registered

attendees

11-A

ug

Survey sent to

registered

attendees

21-S

ep

Weekly outreach

to potential

attendees

19-O

ct

Weekly outreach

to potential

attendees

22-J

un

Weekly outreach

to potential

attendees

15-J

ul

Mail event

brochure to

members

17-A

ug

Weekly outreach

to potential

attendees

22-S

ep

Survey sent to

registered

attendees

20-O

ct

Survey sent to

registered

attendees

23-J

un

Survey sent to

registered

attendees

20-J

ul

Weekly outreach

to potential

attendees

24-A

ug

Weekly outreach

to potential

attendees

28-S

ep

Weekly outreach

to potential

attendees

27-O

ct

Evaluations given

to attendees at

event to drop off in

“mailbox”

29-J

un

Weekly outreach

to potential

attendees

27-J

ul

Weekly outreach

to potential

attendees

25-A

ug

Survey sent to

registered

attendees

29-O

ct

"Man on the

Street Interviews"

on last day of

event:post on

website, Facebook

& LinkedIn pages

28-J

ul

Survey sent to

registered

attendees

31-A

ug

Weekly outreach

to potential

attendees

OCTOBER NOVEMBER

2010 Marketing Timeline

JUNE JULY AUGUST SEPTEMBER


E 2


Experience Events

Appendix K. Budget

Income Assumptions Staff Expenses

Registrants 830,000 Salary 350,000

Sponsorships 250,800 Travel 11,000

Exhibits 294,750 Rooms 15,000

Total 1,375,550 Consultant 20,000

Print Collateral Total 396,000

Event Program 20,000

Program Preview 15,000 Travel 2,500

Direct Mail 1,500 Rooms 5,000

Labels 500 Conference Rooms 2,000

Name Tags 2,000 Total 9,500

Other 5,000

Total 44,000 Travel 10,000

Shipping & Postage Rooms 7,000

Shipping 27,000 Other 50,000

Postage 15,000 Total 67,000

Total 42,000 Miscellaneous Expenses

Aesthetics Photographer 2,000

Presentation 2,500 Office Supplies 500

Registration 3,000 Entertainment 500

General 1,000 Bank Charges 25,000

Exhibit Hall 15,000 Exhibit Charges 15,000

Sinage 5,500 Security 5,000

Event Maps 500 Evaluation 500

Bulletin Board 500 Insurance 15,000

WOW 10,000 Total 63,500

Total 38,000

Technology Recipe Success Journal 2,400

Cyber 14,000 Gifts 14,000

Telephone 2,000 Raffle 3,000

Computer/Printer 9,000 Total 19,400

AV 149,000

Electric 5,000 Total Income 1,375,550

Total 179,000 Total Expenses 1,108,400

Food & Beverage Revenue 267,150

Coffee & Beverage 20,000

Opening Reception 60,000

Breakfast 50,000

Lunch 50,000

WOW 70,000

Total 250,000

2010 Global Workforce Sympsium

Estimated Budget

Totals

Memorabilia & Gifts

Speaker Expenses

Committee Expenses

Worldwide ERC® Event Concept

Business

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