World's Worst Objectives
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Transcript of World's Worst Objectives
5 screamingly obvious ways to make them SMARTWorld’s Worst Objectives
World’s Worst ObjectivesHow to make them SMART
Five real examples
of screamingly bad
objectives and how
to make them
SMART
For help with your objectives contactvinehouse.co.uk
World’s Worst ObjectivesHow to make them SMART
Objective 1:
“Have coffee with people in Slough
once a week.”
Ask:
What do you want to achieve?
How will you know when you’ve achieved it?
World’s Worst ObjectivesHow to make them SMART
The objective:
“Have coffee with people in Manchester once a week.”
Becomes:
“Identify what the people in Manchester are doing that could improve our processes.”
World’s Worst ObjectivesHow to make them SMART
“Develop a close relationship with the sales manager.”
Objective 2:
World’s Worst ObjectivesHow to make them SMART
Ask: “What is it you need to achieve by doing this?”
World’s Worst ObjectivesHow to make them SMART
Objective 2 Becomes: “Ensure we have the sales forecast for the next three months.”
World’s Worst ObjectivesHow to make them SMART
Ask: “When do you need it by?”
World’s Worst ObjectivesHow to make them SMART
“Ensure we have the sales forecast for the next three months by the end of each month.”
Now you have your timescale:
World’s Worst ObjectivesHow to make them SMART
World’s Worst ObjectivesHow to make them SMART
This is a development objective.
“Attend a presentation skills course.”
Objective 3:
Be able to _________ by (date).
World’s Worst ObjectivesHow to make them SMART
Development objective structure:
“Be able to design a presentation explaining the
research data in six slides of no more than 60
words by 30th June.”
World’s Worst ObjectivesHow to make them SMART
Objective 3 Becomes:
“Be able to present the safety information
so everyone knows what they need to do
to meet the new standards by December.”
World’s Worst ObjectivesHow to make them SMART
Or:
Objective 4:
World’s Worst ObjectivesHow to make them SMART
“Build a high-performing team.”
How would you recognise a high-performing team?
World’s Worst ObjectivesHow to make them SMART
A high performing team usually:
o Achieves more than others o Achieves to higher level of
qualityo Achieves in less timeo Achieves with fewer
resources
Define:o Time scales o Resources o What needs to be achieved
World’s Worst ObjectivesHow to make them SMART
Be specific
World’s Worst ObjectivesHow to make them SMART
The objective
“Build a high-performing team.”
Becomes
“Build a four person team that is able to put a new accounting process in place across the company within two weeks.”
World’s Worst ObjectivesHow to make them SMART
Maximise the efficiency of the VK process.
Objective 5:
Ask:
How would you know it had been “maximised”?
Identify what you need to achieve.
Identify what you need to achieve
“Increase the efficiency of
the VK process to 79% by
31st December.”
World’s Worst ObjectivesHow to make them SMART
You may need to do this first:
“Identify options for
increasing the VK process
by 31st October.”
World’s Worst ObjectivesHow to make them SMART
SMART Objectives
Make sure you ask the right questions and you will be able to get your objectives right.
o “What do you want to achieve?”o “How will you know when you’ve achieved it?” o And remember to be specific
That’s what objectives are all about.
www.vinehouse.co.uk
For more help
@nancyslessenger
http://www.linkedin.com/in/nancyslessenger
www.vinehouse.co.uk
I can even write your objectives for you, just get in touch
+44 (0)1530 224295