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World's Largest Simultaneous Collaborative Beer Brew

Applying for the Guinness World Record

Date: 499th Anniversary of German Beer Purity Law

C r a f t B r e w e r s w e w a n t y o u f o r . . .

2.

1. t H e M o s t B r e w e r sC o L L a B o r at I V e Ly D o I n G t H e s a M e M a s H

t H e C H a L L e n G e :Applying for the Guinness World Record of the “World’s Largest Simultaneous Collaborative Beer Brew”

t H e B e s t B e e r C r e at e D w I t H B e s t M a L Z

collaboratively the same mash;

at the same time / simultaneously;

in different countries & time zones;

published in our website blog;

broadcasted on social media channels.

every participant can go for the taste

challenge;

ship a small beer cask to Bestmalz,

Heidelberg;

a beer sommelier jury will challenge

the taste;

the brewers of the best rated beers can

win a trip to our award winners party to

be held at a historic location, the

Heidelberg Castle.

C r a f t – M I C r o – H o u s e – Pa r t I C I Pat e !

t H e D at e :4 9 9 t H a n n I V e r s a ry o f G e r M a n B e e r P u r I t y L a w

In 1516, the Bavarian Duke Wilhelm IV.

declared that only water, hops and barley

shall be used for beer brewing.

As countdown for the 500th anniversary

2016, Craft-Brewers will show that only

spirit, creativity and best quality

ingredients make the best beer -

nothing else!

register online: www.bestbrewchallenge.com;

present your brewery and team;

share experience on social media;

brew under similar starting conditions;

ingredients according to beer purity law

from 1516;

BEST malts (min. 25% Red X) 12 to 14°o

P;

full creativity in using hops, yeast &

fermentation procedures.

Pa r t I C I Pat e

B e Pa r t o f o u r w o r L D r e C o r D at t e M P t !For more information please contact:

bbc2015@bestbrewchallenge.com

promote yourself as part of a world record;

make it your own event around your

brewery or brew-pub;

share #bestbrewchallenge in social media;

upload videos from your brew-team & event;

invite local press and media;

open your brewery for the public;

be creative;

have fun!

Our framework:• coordinated event and preselected partners;• powerful social media platform and blog;• regular press coverage on event and participants;• application for Guinness World Record attempts;• efficiently handles your malt purchases;• beer sommelier tasting event and BBC award party at Heidelberg Castle.

f o r y o u r B e s t M a r K e t I n G