Stuck in flatness? Expand your dimension with 3D

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Content

Technology progress History of 3D Current market situation 2D / 3D design difference Gaming programming issue 3D new wave worldwide Introduction to 3D iZ3D patented technology by Neurok Optics

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iZ3D, LLC History

Sept 2001 – Neurok Optics formed as spin-off from NeurOK, LLCR&D team are Experts in Optics & Mathematics and they are Gamers5 Patents Issued, 13 Patents Pending

  June 2005 – Neurok Optics demonstrates iZ3D concept samples

July 2005 – Neurok Optics applies for iZ3D patents

October 2006 - PolarScreens grants Exclusive License

January 2007 – Neurok Optics introduces 22”W iZ3D at CES

January 2007 Chi Mei Optoelectronics (CMO) and Neurok Optics form 50/50 Joint Venture Company – iZ3D, LLC

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3D Technology progress

http://www.arts.rpi.edu/~ruiz/stereo_history/text/historystereog.html

London World Fair 1851 Viewmaster 1939

Between 205 AD and 1611 various research, drawings and articles on 3D were published

Various devices and cinemas developed

3D Movies – 1920’s

Anaglypic Filtering discovered in 1850First movies in 1893

Imax Solido1985 – 3D demo

“Echoes of the Sun”1990 Osaka Expo

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Technologies with global impact

1960s– Monochrome to Color TV

1980s– Mainframes to PC

1990s – Fixed Line Telephone to Cell Phones– Film to Digital Photography– CRT displays to LCD displays

3D New Wave Worldwide

1951 – Raymond Spottiswoode

Coins the phrase 3D

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Gates wants to do away with the 2D, flat way that information over the web is delivered to us. Super fast internet connections and improvements in hardware will make possible a world wide web that gives us information in 3D.

3D Buzz

Regal, DreamWorks CEOs see 3D transforming movies

Ray Disney’s Shamrock's Capital Growth Fund to announce this week that it is putting $50 million into Real D, which has equipped more than 700 movie screens with 3-D systems.

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Japan Project aims to create 3D TV by 2020

By Reuters– http://news.com.com/Japan+project+aims+to+create+3D+TV+by+2020/2100-1041_3-

5839341.html

Committee Members – Researchers from Matsushita Electric Industrial and Sony

published an interim report on the project last month.

Japan's Ministry of Internal Affairs and Communications plans to request a budget of more than 1 billion yen to help fund the project in the next fiscal year starting in April 2006.

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Katzenberg, CEO of DreamWorks Animation, which is readying two 3-D films for 2009, predicted that moviegoers will some day own their own glasses for 3-D viewing much like they own sunglasses today. And

one more added benefit: 3-D movies can't be easily pirated.

Directors Robert Zemeckis, James Cameron, Steven Spielberg and Peter Jackson are embracing 3-D, and George Lucas is giving "Star Wars" the 3-D treatment.

3D Buzz

Cameron : 3D's broad acceptance at theaters will generate enough content that consumer-electronics manufacturers will make home players and monitors available. The technology exists now, but is not readily available as

off-the-shelf products. 3D display will become a must for video and computer games.

Evolution of 3D cinema over 170 years and 15 countries

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3D Cinema (continuation)

George Lucas told delegates at a Las Vegas convention recently that he wants to re-release his iconic Star Wars franchise in 3D….

Meanwhile Cameron said he would only shoot in 3D in the future. He urged delegates to take the format seriously and said it should not be seen "as a gimmick but as the way the biggest, must-see tentpole movies are going to be seen." Cameron continued: "We now have a way to get people to come out from behind those HD flat-screen TVs and into the theatres.“ Cameron shooting in 3D in Wellington with Weta – Dec 2007.

Rodriguez, who recently completed family picture The Adventures of Shark Boy and Lava Girl in 3D, added: "People want to be transported. You need a transporting experience like [3D] to get people out of their living rooms."

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NZ Government believes in 3D industry

Pure Depth (Hamilton) establishes 3D LCD in mid 90’s Imax opens large screen 3D – Queen Street Labour commits $7million to 3D Nextspace Partnership with Right Hemisphere establishes

Nextspace Hoyts opens 3D movie theatre – Sylvia Park ICE demos the first iZ3D monitor in NZ Oct 07 “TinTin” in 3D - Peter Jackson & Stephen Spielberg

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3D Hits Mainstream Music this month

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Mainstream Music

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U23D The Movie – redefines a new standard

' A giant leap forward'// '3D cinema is back.' says The Independent in the UK. 'But this time it actually works.'

07.02.2008'Nearly Hit By Adam Clayton''I was nearly hit by Adam Clayton's bass guitar as he swung the neck around, and then had to duck out of the way of Bono as he stepped towards me.' The man from the BBC is taken aback by 'U23D'.

'From the fan's perspective,' concludes Martin Shankleman, 'You probably get a better view of the show from a 3D film, than in a seat in row Z at some wretched arena, where you are so far away from the performers they are the size of a thimble.

'Oh, one other thing, the music's pretty good as well.'

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3D Buzz

PARAMOUNT’S BEOWULFESTABLISHES

AT BOX OFFICE

Grossed Total of over $28 million in First Weekend

“Beowulf in 3D is a Treat for the Eyes”By KEVIN CARR, DL-Online Published Saturday, November 17, 2007

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Microsoft Virtual EarthVirtual Earth Platform Technical Capabilities

                 

                  

3D MapsIndustry-leading 3D functionality makes it possible to provide users with a real-world views of your location-based solutions[1].

      

                             

Bird’s Eye ViewProvide customers with a more enhanced visual experience by allowing them to pan continuously across the map in bird’s eye view[1].

       

                        

    

GeocodingVirtual Earth’s rooftop geocoding leads the industry in accuracy to help you improve the value of the applications you deliver to your users.

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Much More 3D……– Simulators, like FSX – 3D Applications tens of titles like:

– Adobe Photoshop

– Hundreds of Movies and DVDs

http://www.3dmovielist.com/list.html

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The 3D Opportunity– Future of Display Technology is 3D

Monitors TV Public Displays Movie and Home Projection

– Japan Project created for 3D TV by 2020– Ubiquitous 3D Content Creation

All Electronic Games created in 3D 3D Movies is Hot Topic 3D Internet Applications 3D CG Clips 3D CG Stills 3D Photography Adult Entertainment Professional and Commercial Applications

Introduction to 3D

Overview

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Source: http://www.vision3d.com/stereo.html#top

Two Eyes = Two separate Views

- Left Eye – Left View- Right Eye – Right View

Brain fuses separate ViewsInto one image

3D Viewing

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Viewing Pictures

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3D Cues in 2D Images

http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_

http://www.science.mcmaster.ca/Psychology/psych2e03/lecture6/psych.2e03.lecture6.html

Perspective

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http://cgw.pennnet.com/Articles/Article_Display.cfm?Section=Articles&Subsection=Display&ARTICLE_

3D Cues in 2D Images

•Light •Shadows

•Sharp Edges•Blurring

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3D Cues in 2D Images

- Texture

http://www.jasc.com/support/learn/tutorials/archive/paintshoppro/backdrop3.asp?pg=1

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=46136&item=4125381089&rd=1&tc=photo#ebayphotohosting

- Motion Parallax

Alternative 3D Technologies

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Stereoscopic Displays

Fake Space

Time Sequential(Shuttered Goggles)

Spatial Separation(Polarizer Glasses)

(Requires Glasses, Goggles, Helmets, etc…)

Kodak 3D(2 side by side LCDs,With Oculars, 32mm dia.)

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LightspaceDepthCube Z1024 3D Display

Auto Stereoscopic Displays

StereoGraphicsSynthaGram 202

(No Glasses, etc. required)

ActualityVolumetric

Sharp ActiusParallax Barrier Philips 3D

WOWvx

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Parallax BarrierLight Direction Control Lenticular BarrierMicrolens

Auto Stereoscopic Displays(No Glasses, etc. required)

http://web.media.mit.edu/~halazar/autostereo/autostereo.html

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•Resolution Loss ~50%•Brightness Loss •Narrow Viewing Zone•Inverse Zones•“Moiré” Patterns•“Fatigue” Inducing

Auto Stereoscopic Display Characteristics

No Glasses Required BUT…..

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3D Viewing and Health

• Pokemon Incident In 1993 700 children watching TV animation required medical treatment for PSE (Photosensitive Epilepsy)

• July 200336 out of 300 Jr-Hi Students experienced Motion Sickness while watching a class lesson movie

In 2003 AIST, IHSBE and METI started a 3 year project to evaluate 3D psycho-physiological effects,including motion sickness, eye fatigue, and photosensitive epilepsy (PSE)http://www.aist.go.jp/aist_e/latest_research/2004/20040203/20040203.html

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Convergence

Source: http://individual.utoronto.ca/iizuka/research/cellophane.htm

Convergence & Focus in same Plane

Screen

Screen

Focus Out of Screen

Distance

Focus and Convergence

Real Life Viewing Traditional 3D Viewing

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iZ3D Dual layered screen technology

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Polarised screen technology

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iZ3D monitor advantages

iz3D transforms 3D from “geek land” to the “desk top”

Affordable. Does not require special content

programming. Most games can be 3D. Multi-purpose 3D Gaming and Commercial 3D

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Creating 3D content

Images have to be realistic Any “artifacts” in cues will be caught by brain

immediately

Guides:– nVidia programming guide– MTBS programming guide

http://mtbs3d.com/

http://www.unigine.com/

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