1. 1. Who's TheWorlds coolest exterminator Michael Sexton AKA (The Pest Guru) is the worlds coolest exterminator! Actually I believe that all my fellow exterminators are awesome and provide a valuable service. Most owner operators like myself in today times must be very verse and not just know the pest control industry but, also how to market on and offline, myself I self-taught myself to get my business listed as I am still learning have been able to dominate my niche. Even if you do not want to learn SEO,and other marketing techniques you should. Why ? Because when you hire someone to perform those services you can check them, I went thru several guys claiming to know how to rank me and after awhile found they were ripping me off! So do your homework and learn all aspects of the business and you too can be the worlds coolest exterminator. By Michael Sexton (The Pest Guru)