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The Authority on World Travel & Tourism
Travel& Tourism
Economic impact 2013World
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For more inormation please contact:
Rocelle TrerResearch Manager
© 2013 World Travel & Tourism Council
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ContentsForeword..............................................................................................................................................................................................i
2013 Annual Research: Key Facts .......................................................................................................1
Defning the Economic Contribution o Travel & Tourism .............................2
Travel & Tourism’s Contribution to GDP .....................................................................................3
Travel & Tourism’s Contribution to Employment ..........................................................4
Visitor Exports and Investment ..................................................................................................................5
Dierent Components o Travel & Tourism ............................................................................6
Summary Tables: Estimates & Forecasts .................................................................................7
The Economic Contribution o Travel & Tourism:Real 2012 Prices..................................................................................................................................................................8
The Economic Contribution o Travel & Tourism:
Nominal Prices ........................................................................................................................................................................9
The Economic Contribution o Travel & Tourism: Growth ......................10
Glossary.........................................................................................................................................................................................11
Methodological Note...............................................................................................................................................12
Regions, Sub-regions, Countries ......................................................................................................13
USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED
1-2 Queen Victoria Terrace, Sovereign Court, London E1W 3HA, UK
2 Tel: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. Email: [email protected]. www.wttc.org
The Economic Impact o Travel & Tourism 2013
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Te World Trvel & Toris Cocil (WTTC) s bee ivestig i
ecooic ipct reserc or over 20 ers. Tis reserc ssesses
te Trvel & Toris idstr’s cotribtio to GDP d jobs or
184 cotries d 24 regios d ecooic grops i te world.
Or te-er orecsts re iqe i te iortio te provide
to ssist goverets d privte copies pl polic d
ivestet decisios or te tre.2012 demonstrated again the resilience o the Travel & Tourism industry in the ace o continued economic
turmoil, as economic growth slowed and was even negative in key global markets. The latest annual research
rom WTTC and our research partner Oxord Economics, shows that Travel & Tourism’s contribution to GDP
grew or the third consecutive year in 2012, and created more than 4 million new jobs. The strongest growth
in 2012 was evident in international demand as appetite or travel beyond national borders, rom leisure and
business visitors, remains strong.
Travel & Tourism’s importance to the wider economy continued to grow in 2012. Its total contribution
comprised 9% o global GDP (US $6.6 trillion) and generated over 260 million jobs – 1 in 11 o the world’s
total jobs. The industry outperormed the entire wider economy in 2012, growing aster than other notable
industries such as manuacturing, nancial services and retail.
With such resilience in demand and an ability to generate high employment, the importance o Travel &
Tourism as a tool or economic development and job creation is clear. In total, the industry contributed to over
10% o all new jobs created in 2012. Less restrictive visa regimes and a reduction in punitive taxation levels
would help the industry to contribute even more to broader economic development and better ull the clear
demand or international travel.
While 2013 will present urther challenges or the global economy and the Travel & Tourism industry, we remain
optimistic that Travel & Tourism will continue to grow, outpace growth o the wider economy and remain a
leading generator o jobs.
In the longer-term, demand rom and within emerging markets will continue to rise in signicance. Destinations
need to be willing to invest in inrastructure suitable or new sources o demand to achieve the clear growthpotential that exists. For example, we orecast that China will overtake the US by 2023 as the world’s largest
Travel & Tourism economy, measured in total GDP terms (2012 prices), and the size o the outbound market.
Dvid ScowsillPresident & CEOWorld Travel & Tourism Council
Foreword
WTTC Trvel & Toris Ecooic Ipct 2013i
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= Total contribution of Travel & Tourism
World
2013 ANNUAL RESEARCH: KEY FACTS 2013
forecast
EMPLOYMENT: DIRECT CONTRIBUTION
EMPLOYMENT: TOTAL CONTRIBUTION
VISITOR EXPORTS
INVESTMENT
Total Contribution of
Travel & Tourism to GDP
Breakdown of Travel & Tourism's Total
Contribution to GDP and Employment 2012
2012 USDbn GDP (2012 USDbn)
Direct Indirect Induced
0
2,000
4,000
6,000
8,000
10,000
12,000
2 0 0 3
2 0 0 4
2 0 0 5
2 0 0 6
2 0 0 7
2 0 0 8
2 0 0 9
2 0 1 0
2 0 1 1
2 0 1 2
2 0 1 3
2 0 2 3
2012 USDbn2012 USDbn
1,204
3,361
2,057
101,118
113,601
46,676 E m p l o y m e n t
( ' 0 0 0 )
WTTC Travel & Tourism Economic Impact 2013 1
The direct contribution of Travel & Tourism to GDP was USD2,056.6bn (2.9% of total GDP) in
2012, and is forecast to rise by 3.1% in 2013, and to rise by 4.4% pa, from 2013-2023, to
USD3,249.2bn in 2023 (in constant 2012 prices).
The total contribution of Travel & Tourism to GDP was USD6,630.4bn (9.3% of GDP) in 2012,
and is forecast to rise by 3.2% in 2013, and to rise by 4.4% pa to USD10,507.1bn in 2023.
In 2012 Travel & Tourism directly supported 101,118,000 jobs (3.4% of total employment). This
is expected to rise by 1.2% in 2013 and rise by 2.0% pa to 125,288,000 jobs (3.7% of total
employment) in 2023.
In 2012, the total contribution of Travel & Tourism to employment, including jobs indirectly
Visitor exports generated USD1,243.0bn (5.4% of total exports) in 2012. This is forecast to
grow by 3.1% in 2013, and grow by 4.2% pa, from 2013-2023, to USD1,934.8bn in 2023 (4.8%
of total).
Travel & Tourism investment in 2012 was USD764.7bn, or 4.7% of total investment. It should
rise by 4.2% in 2013, and rise by 5.3% pa over the next ten years to USD1,341.4bn in 2023
(4.9% of total).
2 0 2 3
GDP: DIRECT CONTRIBUTION
GDP: TOTAL CONTRIBUTION
supported by the industry, was 8.7% of total employment (261,394,000 jobs). This is expected
to rise by 1.7% in 2013 to 265,754,000 jobs and rise by 2.4% pa to 337,819,000 jobs in 2023
(9.9% of total).
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●
●
●
WTTC Travel & Tourism Economic Impact 20132
Defining the economic
contribution of Travel & Tourism
Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic
impact, the industry has significant indirect and induced impacts. The UN Statistics Division-approved Tourism Satellite
Accounting methodology (TSA:RMF 2008) quantifies only the direct contribution of Travel & Tourism. But WTTC
recognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced
impacts through its annual research.
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending
within a particular country on Travel & Tourism by residents and non-residents for business and leisure purposes) as
well as government 'individual' spending - spending by government on Travel & Tourism services directly linked to
visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in
National Accounting, of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure
and recreation services that deal directly with tourists.The direct contribution of Travel & Tourism to GDP is calculated
from total internal spending by ‘netting out’ the purchases made by the different tourism sectors. This measure is
consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008).
TOTAL CONTRIBUTION
The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy.
The ‘indirect’ contribution includes the GDP and jobs supported by:
Travel & Tourism investment spending – an important aspect of both current and future activity that includes
investment activity such as the purchase of new aircraft and construction of new hotels;
Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on
behalf of the ‘community at large’ – eg tourism marketing and promotion, aviation,administration, security services, resort area security services, resort area sanitation services, etc;
Domestic purchases of goods and services by the sectors dealing directly with tourists - including, for example,
purchases of food and cleaning services by hotels, of fuel and catering services by airlines, and IT services by
travel agents.
The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly
employed by the Travel & Tourism industry.
PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES
PUBLISHED BY WTTC FROM 2011 ONWARDS WITH THE SERIES PUBLISHED IN PREVIOUS YEARS.
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WORLD: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO GDP
WORLD: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO GDP
1 All values are in constant 2012 prices & exchange rates
3
Travel & Tourism's
contribution to GDP1
The direct contribution of Travel & Tourism to GDP in 2012 was USD2,056.6bn (2.9% of GDP). This is forecast to
rise by 3.1% to USD2,120.4bn in 2013.This primarily reflects the economic activity generated by industriessuch as hotels, travel agents, airlines and other passenger transportation services (excluding commuter
services). But it also includes, for example, the activities of the restaurant and leisure industries directly
supported by tourists.
The direct contribution of Travel & Tourism to GDP is expected to grow by 4.4% pa to USD3,249.2bn (3.1% of
GDP) by 2023.
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2 0 0
3
2 0 0
4
2 0 0
5
2 0 0
6
2 0 0
7
2 0 0
8
2 0 0
9
2 0 1
0
2 0 1
1
2 0 1
2
2 0 1
3
2 0 2
3
2 0 2 3
Constant 2012 USDbn % of whole economy GDP
2.70
2.75
2.80
2.85
2.90
2.95
3.00
3.05
3.10
3.15
3.20
2 0 0
3
2 0 0
4
2 0 0
5
2 0 0
6
2 0 0
7
2 0 0
8
2 0 0
9
2 0 1
0
2 0 1
1
2 0 1
2
2 0 1
3
2 0 2
3
2 0 2
3
induced income impacts, see page 2) was USD6,630.4bn in 2012 (9.3% of GDP) and is expected to grow by
3.2% to USD6,842.0bn (9.4% of GDP) in 2013.
It is forecast to rise by 4.4% pa to USD10,507.1bn by 2023 (10.0% of GDP).
Constant 2012 USDbn
Direct Indirect Induced
0
2,000
4,000
6,000
8,000
10,000
12,000
2012 2013 202320232023
0.0
2.0
4.0
6.0
8.0
10.0
12.0
2012 2013 20232023
% of whole economy GDP
Direct Indirect Induced
WTTC Travel & Tourism Economic Impact 2013
The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and
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WORLD: DIRECT CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
WORLD: TOTAL CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
4
Travel & Tourism generated 101,118,000 jobs directly in 2012 (3.4% of total employment) and this is forecast to
grow by 1.2% in 2013 to 102,364,000 (3.4% of total employment).
This includes employment by hotels, travel agents, airlines and other passenger transportation services
(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure
industries directly supported by tourists.
By 2023, Travel & Tourism will account for 125,288,000 jobs directly, an increase of 2.0% pa over the next ten
years.
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
120,000.0
140,000.0
2 0 0
3
2 0 0
4
2 0 0
5
2 0 0
6
2 0 0
7
2 0 0
8
2 0 0
9
2 0 1
0
2 0 1
1
2 0 1
2
2 0 1
3
2 0 2
3
'000 jobs % of whole economy employment
3.1
3.2
3.3
3.4
3.5
3.6
3.7
2 0 0
3
2 0 0
4
2 0 0
5
2 0 0
6
2 0 0
7
2 0 0
8
2 0 0
9
2 0 1
0
2 0 1
1
2 0 1
2
2 0 1
3
2 0 2
3
The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply
By 2023, Travel & Tourism is forecast to support 337,819,000 jobs (9.9% of total employment), an increase of
2.4% pa over the period.
'000 jobs
Direct Indirect Induced
0.0
50,000.0
100,000.0
150,000.0
200,000.0
250,000.0
300,000.0
350,000.0
400,000.0
2012 2013 202320232023
0.0
2.0
4.0
6.0
8.0
10.0
12.0
2012 2013 20232023
% of whole economy employment
Direct Indirect Induced
WTTC Travel & Tourism Economic Impact 2013
Travel & Tourism's
contribution to employment
chain and induced income impacts, see page 2) was 261,394,000 jobs in 2012 (8.7% of total employment). This
is forecast to rise by 1.7% in 2013 to 265,754,000 jobs (8.8% of total employment).
2 0 2 3
2 0 2 3
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ISITOR EXPORTS
WORLD: VISITOR EXPORTS AND INTERNATIONAL TOURIST ARRIVALS
INVESTMENT
WORLD: CAPITAL INVESTMENT IN TRAVEL & TOURISM
1 All values are in constant 2012 prices & exchange rates
5
Visitor Exports and Investment1
Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2012,
the world generated USD1,243.0bn in visitor exports. In 2013, this is expected to grow by 3.1%, and the world isexpected to attract 1,086,320,000 international tourist arrivals.
By 2023, international tourist arrivals are forecast to total 1,581,250,000, generating expenditure of
USD1,934.8bn, an increase of 4.2% pa.
Constant 2012 USDbn Foreign visitor exports as % of total exports
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2 0 0 3
2 0 0 4
2 0 0 5
2 0 0 6
2 0 0 7
2 0 0 8
2 0 0 9
2 0 1 0
2 0 1 1
2 0 1 2
2 0 1 3
2 0 2 3
2 0 2
3
Travel & Tourism is expected to have attracted capital investment of USD764.7bn in 2012. This is expected to
rise by 4.2% in 2013, and rise by 5.3% pa over the next ten years to USD1,341.4bn in 2023.
Travel & Tourism’s share of total national investment will rise from 4.8% in 2013 to 4.9% in 2023.
Constant 2012 USDbn
0
200
400
600
800
1,000
1,200
1,400
1,600
2 0 0 3
2 0 0 4
2 0 0 5
2 0 0 6
2 0 0 7
2 0 0 8
2 0 0 9
2 0 1 0
2 0 1 1
2 0 1 2
2 0 1 3
2 0 2 3
2 0 2 3
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2 0 0 3
2 0 0 4
2 0 0 5
2 0 0 6
2 0 0 7
2 0 0 8
2 0 0 9
2 0 1 0
2 0 1 1
2 0 1 2
2 0 1 3
2 0 2 3
2 0 2 3
% of whole economy GDP
WTTC Travel & Tourism Economic Impact 2013
mn
Foreign tourist arrivals (RHS)
0
500
1,000
1,500
2,000
2,500
2 0 0 3
2 0 0 4
2 0 0 5
2 0 0 6
2 0 0 7
2 0 0 8
2 0 0 9
2 0 1 0
2 0 1 1
2 0 1 2
2 0 1 3
2 0 2 3
0
200
400
600
800
1,000
1,200
1,4001,600
1,800
Foreign visitor exports (LHS)
2 0 2 3
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Leisure spending
Business spending
Foreign visitor spending
Domestic spending
Direct
Induced
Indirect
33.7%
9.7%
7.4%1 All values are in constant 2012 prices & exchange rates
50.8%
(c) Government collective
Indirect is the sum of:
(a) Supply chain
(b) Investment
31.0%
18.2%
29.3%
70.7%
76.0%
24.0%
6 WTTC Travel & Tourism Economic Impact 2013
Different components of
Travel & Tourism1
World
Travel & Tourism's Contribution to GDP:
Business vs Leisure, 2012 Leisure travel spending (inbound and domestic)
generated 76.0% of direct Travel & Tourism GDP
in 2012 (USD3,222.1bn) compared with 24.0% for
business travel spending (USD1,017.4bn).
Business travel spending is expected to grow by
3.1% in 2013 to USD1,048.9bn, and rise by 4.1%
pa to USD1,572.8bn in 2023.
Leisure travel spending is expected to grow by
3.2% in 2013 to USD3,324.1bn, and rise by 4.6%
pa to USD5,196.0bn in 2023.
World
Domestic vs Foreign, 2012
Travel & Tourism's Contribution to GDP:
Domestic travel spending generated 70.7% of
direct Travel & Tourism GDP in 2012 compared
with 29.3% for visitor exports (ie foreign visitor
spending or international tourism receipts).
Domestic travel spending is expected to grow by3.2% in 2013 to USD3,090.8bn, and rise by 4.6%
pa to USD4,831.2bn in 2023.
Visitor exports are expected to grow by 3.1% in
2013 to USD1,282.0bn, and rise by 4.2% pa to
USD1,934.8bn in 2023.
c b
a
World
Breakdown of Travel & Tourism's Total Contribution to GDP, 2012 The Travel & Tourism industry contributes to GDP
and employment in many ways as detailed on
page 2.
The total contribution of Travel & Tourism to
GDP is three times greater than its direct
contribution.
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2013
World USDbn % of total Growth2 USDbn % of total Growth3
Direct contribution to GDP 2,056.6 2.9 3.1 3,249.2 3.1 4.4
Total contribution to GDP 6,630.4 9.3 3.2 10,507.1 10.0 4.4
Direct contribution to employment4
101,118 3.4 1.2 125,288 3.7 2.0
Total contribution to employment4
261,394 8.7 1.7 337,819 9.9 2.4
Visitor exports 1,243.0 5.4 3.1 1,934.8 4.8 4.2
Domestic spending 2,996.3 4.2 3.2 4,831.2 3.5 4.6
Leisure spending 3,222.1 2.2 3.2 5,196.0 2.3 4.6
Business spending 1,017.4 0.7 3.1 1,572.8 0.7 4.1
Capital investment 764.7 4.7 4.2 1,341.4 4.9 5.3
12012 constant prices & exchange rates;
22013 real growth adjusted for inflation (%);
32013-2023 annualised real growth adjusted for inflation (%);
4'000 jobs
2012 2012 2023
WTTC Travel & Tourism Economic Impact 2013 7
Summary tables:
Estimates & Forecasts
1 1
% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and services.
Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of
whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment
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2007 2008 2009 2010 2011 2012 2013E 2023F
Domestic expenditure
(includes government individual spending)
3. Internal tourism consumption
(= 1 + 2 )
4. Purchases by tourism providers,
including imported goods
(supply chain)
5. Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
Other final impacts
(indirect & induced)
6. Domestic supply chain
11. Total contribution of
Travel & Tourism to GDP
(= 5 + 6 + 7 + 8 + 9 + 10)
Employment impacts ('000)
12.
Other indicators
14. Expenditure on outbound travel
1,986 1,936 2,057 2,120
-3,517
1,868 1,928 1,992
-2,109 -2,183 -2,252
1,243 1,282
-2,082 -2,101 -2,040-1,964
1,122 1,141 1,071 1,133
World
(USDbn, real 2012 prices)
1. Visitor exports 1,935
2. 2,946 2,896 2,761 2,836 2,914 2,996
1,187
3,091 4,831
4,068 4,037 3,832 3,968 4,101 4,239 4,373 6,766
265,754
3,249
337,819
10,507
102,364 125,288
6,842
1,964 3,073
425
100,174 100,250 97,292 97,779
Induced
6,322 6,329 6,083
1,167 1,144 1,139
9.
6,244 6,437
7. Capital investment
8. Government collective spending
1,799 1,804
1,030 1,046 1,100 1,141 1,685
Direct contribution of Travel & Tourism to
employment
Imported goods from indirect spending
10.
253 268 239 265 279 284
1,718 1,776 1,837 1,902
758 803 726 723 747 765 797 1,341
359 374 394 405
253,000 257,348 261,394
587410 419 427
292
1,2411,147 1,171 1,204
99,498 101,118
6,630
1,832
13.
1,016 1,032 988
Total contribution of Travel & Tourism
to employment274,312 264,190 256,076
WTTC Travel & Tourism Economic Impact 20138
The economic contribution of Travel & Tourism: Real 2012 prices
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2007 2008 2009 2010 2011 2012 2013E 2023F
Domestic expenditure
(includes government individual spending)
3. Internal tourism consumption
(= 1 + 2 )
4. Purchases by tourism providers,
including imported goods
(supply chain)
5. Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
Other final impacts
(indirect & induced)
6. Domestic supply chain
11. Total contribution of
Travel & Tourism to GDP
(= 5 + 6 + 7 + 8 + 9 + 10)
Employment impacts ('000)
12.
Other indicators
14. Expenditure on outbound travel
Historical data for concepts has been benchmarked to match reported TSA data where available.
1,726 1,819 2,057 2,154
-1,801
1,687 1,813 2,011
-2,127 -2,183 -2,292
1,243 1,303
-1,801 -1,961 -1,910-1,761
993 1,098 977 1,068
World
(USDbn, nominal prices)
1. Visitor exports 2,448
2. 2,533 2,683 2,471 2,656 2,937 2,997
1,201
3,143
547
6,467
3,526 3,780 3,448 3,723 4,138 4,240 4,446 8,915
265,754
4,244
337,819
13,848
102,364 125,288
6,953
1,998 4,095
298
100,174 100,250 97,292 97,779
1,259Induced
5,465 5,919 5,473
1,008 1,066 1,025
9.
5,859 6,492
7. Capital investment
8. Government collective spending
1,549 1,681
962 1,061 1,100 1,157 2,152
Direct contribution of Travel & Tourism to
employment
Imported goods from indirect spending
10.
227 264 221 250 282 284
1,539 1,662 1,854 1,902
641 738 641 674 751 765 813 1,787
755314 352 360 383 414 419 430
256,076
1,077 1,181 1,204
99,498 101,118
6,631
253,000 257,348 261,394
*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office
of the European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism
Organization (UNWTO).
2,421
13.
907 993 889
Total contribution of Travel & Tourism
to employment274,312 264,190
WTTC Travel & Tourism Economic Impact 2013 9
The economic contribution of
Travel & Tourism: Nominal prices
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2007 2008 2009 2010 2011 2012 2013E 2023F 2
Domestic expenditure
(includes government individual spending)
3. Internal tourism consumption
(= 1 + 2 )
4. Purchases by tourism providers,
including imported goods
(supply chain)
5. Direct contribution of
Travel & Tourism to GDP
(= 3 + 4)
Other final impacts
(indirect & induced)
6. Domestic supply chain
11. Total contribution of
Travel & Tourism to GDP
(= 5 + 6 + 7 + 8 + 9 + 10)
Employment impacts ('000)
12.
Other indicators
14. Expenditure on outbound travel
4.0
4.0
4.4
2.0
2.4
4.6
5.3
3.2
6.0
4.2
4.6
4.4
4.6
12007-2012 real annual growth adjusted for inflation (%);
22013-2023 annualised real growth adjusted for inflation (%)
13.
5.3 1.6 -4.3
Total contribution of Travel & Tourism
to employment2.8 -3.7 -3.1
1.7
0.7 2.1 2.8
1.1 -2.2 4.2 4.6
4.1 4.2 5.3 2.9 2.1
3.3 2.4 4.2
1.2 2.1
9.5 5.9 -9.7 -0.4
-4.7 3.4 3.5 3.5
Direct contribution of Travel & Tourism to
employment
Imported goods from indirect spending
10.
7.1
-0.7
4.3 1.5 5.1 3.8
9.
2.6 3.1
7. Capital investment
8. Government collective spending
2.8 0.3
3.0Induced
3.8 0.1 -3.9
3.8 -2.0 -0.4
3.23.0
0.1 -3.0 0.5
1.7
1.2
-1.2 1.7 1.6
1.8 1.6
3.3
4.2
2.9 -0.7 -4.9 3.6 3.3 3.3 3.1
2.9
2. 2.3 -1.7 -4.7 2.8 3.2
World
Growth1
(%)
1. Visitor exports 4.8 4.7 3.15.84.5 1.7 -6.2
2.82.7
3.40.9 3.9-6.5 3.5 3.2
4.42.9 -2.5 3.2 3.1-3.5 3.2 3.3
WTTC Travel & Tourism Economic Impact 20130
The economic contribution of Travel & Tourism: Growth
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Glossary
KEy DEfInITIOnSTrvel & Toris – relates to the activity o travellers on
trips outside their usual environment with a duration o less
than one year. Economic activity related to all aspects o
such trips is measured within the research.
Direct cotribtio to GDP – GDP generated by
industries that deal directly with tourists, including hotels,
travel agents, airlines and other passenger transport
services, as well as the activities o restaurant and leisure
industries that deal directly with tourists. It is equivalent to
total internal Travel & Tourism spending (see below) within
a country less the purchases made by those industries
(including imports). In terms o the UN’s Tourism Satellite
Account methodology it is consistent with total GDP
calculated in table 6 o the TSA: RMF 2008.
Direct cotribtio to eploet – the number o
direct jobs within the Travel & Tourism industry. This is
consistent with total employment calculated in table 7 o the
TSA: RMF 2008.
Totl cotribtio to GDP – GDP generated directly by
the Travel & Tourism industry plus its indirect and induced
impacts (see below).
Totl cotribtio to eploet – the number o jobs
generated directly in the Travel & Tourism industry plus the
indirect and induced contributions (see below).
DIRECT SPEnDInG ImPaCTS
Visitor exports – spending within the country by
international tourists or both business and leisure trips,
including spending on transport, but excluding international
spending on education. This is consistent with total inbound
tourism expenditure in table 1 o the TSA: RMF 2008.
Doestic Trvel & Toris spedig – spending within
a country by that country’s residents or both business andleisure trips. Multi-use consumer durables are not included
since they are not purchased solely or tourism purposes.
This is consistent with total domestic tourism expenditure
in table 2 o the TSA: RMF 2008. Outbound spending by
residents abroad is not included here, but is separately
identied according to the TSA: RMF 2008 (see below).
Goveret idividl spedig – spending by
government on Travel & Tourism services directly linked
to visitors, such as cultural (eg museums) or recreational
(eg national parks).
Iterl toris cosptio – total revenue generated
within a country by industries that deal directly with tourists
including visitor exports, domestic spending and government
individual spending. This does not include spending abroad
by residents. This is consistent with total internal tourism
expenditure in table 4 o the TSA: RMF 2008.
Bsiess Trvel & Toris spedig – spending
on business travel within a country by residents and
international visitors.
Leisre Trvel & Toris spedig – spending on leisure
travel within a country by residents and international visitors.
InDIRECT anD InDuCED ImPaCTSIdirect cotribtio – the contribution to GDP and jobs o
the ollowing three actors:
• Capitalinvestment – includes capital investment
spending by all sectors directly involved in the Travel
& Tourism industry. This also constitutes investment
spending by other industries on specic tourism assets
such as new visitor accommodation and passenger
transport equipment, as well as restaurants and leisure
acilities or specic tourism use. This is consistent with
total tourism gross xed capital ormation in table 8 o the
TSA: RMF 2008.
• Governmentcollectivespending – general government
spending in support o general tourism activity. This can
include national as well as regional and local government
spending. For example, it includes tourism promotion,
visitor inormation services, administrative services and
other public services. This is consistent with total collective
tourism consumption in table 9 o TSA: RMF 2008.
• Supply-chaineffects– purchases o domestic goods
and services directly by dierent sectors o the Travel &
Tourism industry as inputs to their nal tourism output.
Idced cotribtio – the broader contribution to GDP
and employment o spending by those who are directly or
indirectly employed by Travel & Tourism.
OThER InDICaTORS
Otbod expeditre – spending outside the country
by residents on all trips abroad. This is ully aligned with total
outbound tourism expenditure in table 3 o the TSA: RMF 2008.
foreig visitor rrivls – the number o arrivals o oreign
visitors, including same-day and overnight visitors (tourists) to
the country.
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WTTC has an on-going commitment to align its economic impact research with the UN StatisticsDivision-approved 2008 Tourism Satellite Account: Recommended Methodological Framework (TSA:RMF 2008)and has made small revisions to the research both this year and in 2012, ollowing a ull renement in 2011. This has involved urther benchmarking o country reports to ocial, published TSAs, including or countrieswhich are reporting data or the rst time, as well as existing countries reporting an additional year’s data.New country TSAs incorporated this year were Jordan, Italy and Sweden. As part o the alignment process in2012, international travel expenditure infows and outfows related to education were excluded rom the data. Three new countries have been added in 2013 (Georgia, Iraq and Uzbekistan), bringing the total countriescovered to 184 country reports. Additionally, we also produce a world report and reports on 17 world regionsand sub-regions. This year there are 7 reports or special economic and geographic groups, including, or therst time, the Organization o American States (OAS) and the Commonwealth.
Ecooic d Geogrpic Grops aPEC (aSIa-PaCIfIC ECOnOmIC COOPERaTIOn) Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Taiwan, Thailand, USA, Vietnam.
G20 Argentina, Australia, Brazil, Canada, China, European Union, France*, Germany*, India, Indonesia, Italy*, Japan,Mexico, Russian Federation, Saudi Arabia, South Arica, South Korea, Turkey, UK*, USA.
mEDITERRanEan Albania, Algeria, Bosnia Herzegovina, Croatia, Cyprus, Egypt, France, Greece , Israel, Italy, Lebanon, Libya,Malta, Montenegro, Morocco, Serbia, Slovenia, Spain, Syria, Tunisia, Turkey, Jordan, Macedonia, Portugal.
OaS (ORGanIzaTIOn Of amERICan STaTES) Argentina, Antigua and Barbuda, Bahamas, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia,Costa Rica, Cuba, Dominican Republic, Dominica, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti,Honduras, Jamaica, Mexico, St Kitts and Nevis, Nicaragua, Panama, Paraguay, Peru, St Lucia,St Vincent and the Grenadines, Suriname, Trinidad and Tobago, USA, Uruguay.
OECD (ORGanISaTIOn fOR ECOnOmIC CO-OPERaTIOn anD DEVELOPmEnT) Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,Hungary, Iceland, Ireland, Israel, Italy, Japan, South Korea, Luxembourg, Mexico, Netherlands,New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, USA.
OThER OCEanIa American Samoa, Cook Islands, French Polynesia, Guam, Marshall Islands, Micronesia (Federated States o),New Caledonia, Niue, Northern Mariana Islands, Palau, Somoa, Tuvalu.
SaDC (SOuThERn afRICan DEVELOPmEnT COmmunITy) Angola, Botswana, Democratic Republic o Congo (DRC), Lesotho, Madagascar, Malawi, Mauritius,Mozambique, Namibia, Seychelles, South Arica, Swaziland, Tanzania, Zambia, Zimbabwe.
ThE COmmOnWEaLTh Anguilla, Antigua and Barbuda, Australia, Bahamas, Bangladesh, Barbados, Belize, Bermuda, Botswana,Brunei, Cameroon, Canada, Cayman Islands, Cyprus, Dominica, Gambia, Ghana, Grenada, Guyana, India,Jamaica, Kenya, Kiribati, Lesotho, Malawi, Malaysia, Maldives, Malta, Mauritius, Mozambique, Namibia, Nigeria,
New Zealand, Pakistan, Papua New Guinea, Rwanda, South Arica, Seychelles, Sierra Leone, Singapore,Solomon Islands, Sri Lanka, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Swaziland, Tanzania, Tonga, Trinidad and Tobago, Uganda, UK, British Virgin Islands, Vanuatu, Zambia.
*included in European Union
Methodological note
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WORLD
Economic impact reports:Regions, sub-regions and countries
RegionSub-
RegionCountRy
A f R i C A
n o R t h
A f R i C A
Algeria
Egypt
Libya
Morocco
Tunisia
S u b - S A h A R A n
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Cape Verde
Central AfricanRepublic
Chad
Comoros
DemocraticRepublic of Congo
Ethiopia
Gabon
Gambia
Ghana
GuineaIvory Coast
Kenya
Lesotho
Madagascar
Malawi
Mali
Mauritius
Mozambique
Namibia
Niger
Nigeria
Republic of Congo
Reunion
Rwanda
Sao Tome &Principe
Senegal
Seychelles
Sierra Leone
South Africa
Sudan
Swaziland
Tanzania
Togo
Uganda
Zambia
Zimbabwe
RegionSub-
RegionCountRy
e u R o p e
e u R o p e A n
u n i o n
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
UK
o t h e R
e u R o p e
Albania
Armenia
Azerbaijan
Belarus
BosniaHerzegovina
Croatia
Georgia
Iceland
Kazakhstan
Kyrgyzstan
Macedonia
Moldova
Montenegro
Norway
RussianFederation
Serbia
Switzerland
Turkey
Ukraine
Uzbekistan
M i d d l e e A S t
Bahrain
Iran
Iraq
Israel
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
UAE
Yemen
RegionSub-
RegionCountRy
A S i A - p A C i f i C
n o R t h e A S t A S i A
Japan
China
Hong Kong
South Korea
Macau
Taiwan
Mongolia
o C e A n i A
Australia
New Zealand
FijiKiribati
Other Oceania
PapuaNew Guinea
Solomon Islands
Tonga
Vanuatu
S o u t h A S i A
Bangladesh
India
Maldives
Nepal
PakistanSri Lanka
S o u t h e A S t A S i A
Brunei
Cambodia
Indonesia
Laos
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam
e u R o p e
e u R o p e A n
u n i o n
Austria
Belgium
Bulgaria
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
RegionSub-
RegionCountRy
A M e R i C A S
C A R i b b e A n
Anguilla
Antigua &Barbuda
Aruba
Bahamas
Barbados
Bermuda
Cayman Islands
Cuba
FormerNetherlandsAntilles
Dominica
DominicanRepublic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Puerto Rico
St Kitts & Nevis
St Lucia
St Vincent & theGrenadines
Trinidad &Tobago
UK Virgin Islands
US Virgin Islands
l A t i n A M e R i C A
Argentina
Belize
Bolivia
Brazil
Chile
Colombia
Costa Rica
El Salvador
Ecuador
Guatemala
Guyana
Honduras
Nicaragua
Panama
Paraguay
Peru
Suriname
Uruguay
Venezuela
n o R t h
A M e R i C A Canada
Mexico
USA
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Every trip that is taken helps to boost our global economy by trillions
of dollars and supports 260 million jobs worldwide. That’s almost
1 in 11 of all the jobs on our planet. So, thanks for playing your
part in Travel & Tourism – one of the world’s greatest industries.
for ore iortio o te
World Trvel & Toris Cocil visit wttc.org
Travel with thefeelgood factor
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ThE WORLD TRaVEL & TOuRISm COunCILIS ThE fORum fOR BuSInESS LEaDERS In ThETRaVEL & TOuRISm InDuSTRy.
With the Chairs and Chie Executives o the 100 oremost Travel & Tourism companies as its
members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness o Travel & Tourism as one o the world’s largest industries,
supporting over 260 million jobs and generating 9% o global GDP in 2012.
Together with its research partner, Oxord Economics, WTTC produces comprehensive reports
on an annual basis - to quantiy, compare and orecast the economic impact o Travel & Tourism
on 184 economies around the world. It also publishes a World report highlighting global trends,
as well as reports on regions, sub-regions and economic and geographic groups.
To download one-page summaries, the ull reports or spreadsheets, visi t www.wttc.org
aSSISTInG WTTC TO PROVIDE TOOLS fOR anaLySIS,BEnChmaRKInG, fORECaSTInG anD PLannInG.
Over the last 30 years, Oxord Economics has built a diverse and loyal client base o over 700
organisations worldwide, including international organisations, governments, central banks,
and both large and small businesses. Headquartered in Oxord, England, with oces in
London, Belast, Paris, the UAE, Singapore, Philadelphia, New York and San Francisco, Oxord
Economics employs over 80 ull-time, highly qualied economists and data analysts, while
maintaining links with a network o economists in universities worldwide.
For more inormation, please take advantage o a ree trial on our website,
www.oxordecooics.co, or contact Frances Nicholls, Head o Business Development,
Oxord Economics Ltd, Broadwall House, 21 Broadwall, London SE1 9PL.
Tel: +44 (0)207 803 1418, email: nichol [email protected]
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ChaIRman
TUI DEUTSCHLAND GMBH& TUIFLY GMBHDr Michael FrenzelChairman o the Executive Board
PRESIDEnT & CEO
WORLD TRAVEL & TOURISM COUNCILDavid Scowsill
VICE ChaIRmEn
BEIJING TOURISM GROUPDUAN QiangChairman
ETIHAD AIRWAYSJames HoganCEO
GLOBAL LEISURE PARTNERSMark HarmsChairman & CEO
JUMEIRAH GROUPGerald LawlessPresident & Group CEO
MANDARIN ORIENTALEdouard EttedguiGroup Chie Executive
SILVERSEA CRUISESManredi Leebvre d’Ovidio diBalsorano de ClunieresChairman
THE TRAVEL CORPORATIONBrett TollmanPresident & Chie Executive
WYNDHAM WORLDWIDEStephen P HolmesChairman & CEO
EXECuTIVE COmmITTEE
ABERCROMBIE & KENTGeorey J W KentFounder, Chairman & CEO
ACCORDenis HennequinChairman & CEO
AMERICAN EXPRESS COMPANY William GlennPresident, Global Merchant Network Group
BHARAT HOTELSJyotsna SuriChairperson & Managing Director
CARLSON
Douglas AndersonPresident & CEO Carlson Wagonlit Travel
EMIRATES
Gary Chapman President Group Services & Dnata,Emirates Group
HILTON WORLDWIDEChristopher J NassettaPresident & CEO
INTERCONTINENTAL HOTELS GROUPRichard SolomonsChie Executive
MARRIOTT INTERNATIONALJW Marriott, Jr Chairman
Arne M Sorenson
President & CEO
OUTRIGGER ENTERPRISES GROUPDr Richard R KelleyChairman Emeritus
REVOLUTION PLACESPhilippe Bourguignon
Vice Chairman
RIOFORTE INVESTMENTS SA Manuel Fernando Espírito SantoChairman
SABRE HOLDINGSTom KleinPresident
SHUN TAK HOLDINGSPansy HoManaging Director
JTB CORPHiromi TagawaPresident & CEO
TRAVEL GUARD WORLDWIDEJerey C RutledgeChairman & CEO
TRAVELPORTGordon WilsonPresident & CEO
TSOGO SUN GROUPJabu MabuzaDeputy Chairman
VISITBRITAINChristopher Rodrigues, CBEChairman
GLOBaL mEmBERS
ALTOUR Alexandre ChemlaPresident
AMADEUS IT GROUP SA Luis Maroto
President & CEO
AVIS BUDGET GROUPRonald L NelsonChairman & CEO
BEIJING CAPITAL
INTERNATIONAL AIRPORT CODONG ZhiyiChairman
ZHANG GuanghuiPresident & CEO
BEIJING TOURISM GROUPLIU YiPresident
BEST DAY TRAVELFernando García ZalvideaPresident & Founder
BOSCOLO GROUPGiorgio Boscolo
CEO
BRITISH AIRWAYSKeith WilliamsChie Executive Ocer
CANNERY ROW COMPANY Ted J BalestreriChairman & CEO
CHINA INTERNATIONAL TRAVELSERVICE, HEAD OFFICE (CITS)
YU NingningPresident
CHINA SOUTHERN AIRLINESTAN Wangeng
President & CEO
COSTA CRUISESPier Luigi FoschiChairman o the Board
CTRIP.COM INTERNATIONALMin FanCEO
DEPARTMENT OF TOURISM & COMMERCE MARKETING,GOVERMENT OF DUBAIKhalid A bin SulayemDirector General
DIAMOND RESORTS
Stephen J CloobeckFounder & Chairman
DLA PIPERSir Nigel KnowlesCo-CEO & Managing Partner
DUBAILANDMohammed Al HabbaiCEO
DUBAI AIRPORTS INTERNATIONALPaul GrifthsCEO
EAST JAPAN RAILWAY COMPANY Satoshi Seino
Chairman & Director
EXPEDIA INCDara KhosrowshahiPresident & CEO
FAIRMONT HOTELS & RESORTS
Jennier FoxPresident
GLOBAL BLUE GROUPPer SetterbergPresident & CEO
HERTZ CORPORATIONMark FrissoraChairman & CEO,
Michel TaridePresident, Hertz International
HNA GROUPCHEN FengChairman o the Board
HOGG ROBINSON GROUPDavid RadclieChie Executive
HONG KONG & SHANGHAI HOTELSClement KwokCEO & MD
HOTELPLAN GROUPHans Lerch
Vice Chairman & CEO
HUANGSHAN TOURISM GROUP XU JiweiChairman
HYATT HOTELS CORPORATIONMark S HoplamazianPresident and CEO
IBMMarty SalenGeneral Manager, Global Travel &
Transportation Industry
INDIAN HOTELS COMPANY RK Krishna Kumar
Vice Chairman
INTERNATIONAL AIRLINES GROUPWillie WalshChie Executive
INTERSTATE HOTELS & RESORTSJim AbrahamsonCEO
JONES LANG LASALLE HOTELS Arthur de HaastChairman
LEBUA HOTELS & RESORTSRattawadee BualertPresident
Deepak OhriCEO
LOEWS HOTELSJonathan M Tisch
Chairman & CEO
LOS ANGELES WORLD AIRPORTSGina Marie LindseyExecutive Director
WTTC Members
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WTTC Members
LOTTE
Dong-Bin ShinChairman
MELIÁ HOTELS INTERNATIONALSebastián Escarrer
Vice Chairman
MESSE BERLIN GMBHRaimund HoschPresident & CEO
MGM RESORTSINTERNATIONALJim MurrenCEO
MISSION HILLS GROUPDr Ken ChuChairman & CEO
ORBITZ WORLDWIDEBarney HarordCEO
OTI HOLDING Ayhan BektasChairman
OZALTIN HOLDINGÖznur Özdemir
Vice Chairman
PALACE RESORTS
José Chapur ZahoulPresident
PAN PACIFIC HOTEL GROUPPatrick ImbardelliPresident & CEO
QUNARCC ZhuangCo-Founder & CEO
RADISSON EDWARDIAN HOTELSJasminder SinghChairman & CEO
REED TRAVEL EXHIBITIONS
Richard MortimoreManaging Director
RELAIS & CHÂTEAUX Jaume TàpiesPresident
ROYAL CARIBBEAN CRUISESRichard D FainChairman & CEO
R TAUCK & PARTNERSRobin TauckPresident
S-GROUP CAPITALMANAGEMENT
Vladimir YakushevManaging Partner
SHANGRI-LA INTERNATIONAL HOTEL
MANAGEMENTGreg DoganPresident & CEO
SHANGHAI JIN JIANG INTERNATIONALHOTELS
YANG WeiminCEO
SOUTH AFRICAN AIRWAYSSizakele MzimelaCEO
SPRING INTERNATIONAL TRAVEL SERVICES YU Wan
Vice-President
STARWOOD HOTELS & RESORTSWORLDWIDEFrits D van PaasschenPresident & CEO
TAJ HOTELS RESORTS & PALACESRaymond BicksonManaging Director & CEO
TAP PORTUGALFernando PintoCEO
TRANSAERO AIRLINES Alexander PleshakovChairman
TRAVEL LEADERSMichael BattChairman & CEO
UNITED AIRLINESJe SmisekPresident & CEO
Jim ComptonExecutive Vice President & Chie Rev-enue Ocer
VALUE RETAILDesiree Bollier
CEO
VIRTUOSOMatthew D Upchurch CTCCEO
WILDERNESS SAFARIS Andy PayneCEO
ZAGAT SURVEY LLCTim ZagatCo-Founder, Co-Chair & CEO
InDuSTRy PaRTnERS
BOSTON CONSULTING GROUPDr Achim FechtelSenior Partner & Managing Director
Dr Daniel Stelter Senior Partner & Managing Director
THE COCA-COLA COMPANY Steie D miller
Group Vice President, StrategicPartnership Marketing
DELOITTE Adam Weissenberg Vice Chairman & Partner, Deloitte & Touche LLP
GOOGLERob Torres
Managing Director or Travel
JCBKoreits Soi
President & Chie Operating Ocer
SPENCER STUARTJerry NoonanGlobal Consumer Leader
TOSHIBA CORPORATION atstosi nisid
Chairman o the Board
REGIOnaL mEmBERS
APPLE LEISURE GROUP Alex ZozayaCEO
DOURO AZULMario Ferreira
CEO
EL CID RESORTSCarlos BerdeguéCEO
JA RESORTS AND HOTELSKevin WallacePresident & CEO
MAKEMYTRIP.COMDeep KalraFounder & Chie Executive
NORTHERN CAUCACUS RESORTS Alexey AnatolyevichDirector General
ROTANA HOTEL MANAGEMENTCORPORATIONSelim El Zyr President & CEO
SHKP HOTELSRicco De BlankCEO
SWAIN TOURSIan SwainPresident
TREND OPERADORA LTDA Luis Paulo Luppa
CEO
hOnORaRy mEmBERS
ACCORGérard PélissonCo-Chairman,Supervisory Board
AMERICAN EXPRESS COMPANY Jonathan S Linen
Adviser to Chairman
ANDRÉ JORDAN GROUP André JordanChairman
THE HERTZ CORPORATIONFrank OlsenRetired Chairman o the Board
TOSCANA VILLE & CASTELLITommaso ZanzottoPresident
UNIVERSAL MEDIA Carl RudermanChairman
ChaIRman EmERITuS
RRE VENTURESJames D Robinson IIIGeneral PartnerWTTC Chairman (1990-1994)
ImmEDIaTE PaST
ChaIRman ABERCROMBIE & KENTGeorey J W KentFounder, Chairman & CEOWTTC Chairman (2007-2012)
fORmER ChaIRmEn
GLOBAL ALLIANCE ADVISORS LLC Vincent A WolfngtonChairman
WTTC Chairman (2004-2007)INTERCONTINENTAL HOTELS GROUPSir Ian Prosser Retired ChairmanWTTC Chairman (2001-2003)
AMERICAN EXPRESSHarvey GolubRetired Chairman & CEOWTTC Chairman (1996-2001)
ROBERT H BURNS HOLDINGSRobert H BurnsChairmanWTTC Chairman (1994-1996)
ImmEDIaTE PaSTPRESIDEnT
CREWE ASSOCIATESJean-Claude Baumgarten
Chairman & MD
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