World Tourism Forum Lucerne 2013_Green Growth_Sustainability Means Business

7/28/2019 World Tourism Forum Lucerne 2013_Green Growth_Sustainability Means Business

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Green GrowthSustainability means business

Dr. Mirjam Wrth

Sarasin Asset Management Sustainability

World Tourism Forum Lucerne

Lucerne, 18 April 2013


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Agenda

Sustainable Investment at Bank Sarasin

Sustainability Assessment and Investment Process

Economical and Ecological Impact of Tourism

Sustainability a Cost saving and Success Factor

Companies ahead of the Pack

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Our Bank Facts at a glance

Leading Swiss private bank founded in 1841.

Investment advice and assetmanagement for private andinstitutional clients as our corebusiness.

Active asset management with asustainable investment philosophybased on more than 20 years ofexperience and an integratedapproach based on the analysis offinancial, social and ecological

opportunities and risks.

Represented world wide at morethan 20 locations in Switzerland,Europe, the Middle East and Asia.

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Source: Bank Sarasin, 30/06/2012

Sustainable Investment at Bank Sarasin Significant Resources & Experience

Sustainability research since 1989 Responsible for CHF 12.7 billion / EUR 10.5 billion assets

The team:

71 employees 10 sustainability analysts (Biologist, Biotechnologist, Economist, Engineer,

Environmental manager, Geographer, Physicist,Political scientist)

41 portfolio managers

On average: 16 years of work experience 40 years of age

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Investment Process - Straightforward

Portfolio Construction

Asset allocation, regional / currency/ sector allocation, portfolio beta,style factors, position on the yield

curve, credit ratings, etc.

Sustainability ResearchFramework: Sarasin Sustainability-Matrix

Investment universe: 1,250 out of 3,820 rated companies &an additional 250 out of 386 rated bond issuers

Financial AnalysisQualitativeQuantitativeTechnical

Model Portfolio

Research Universe

based on topic-related small and mid caps and MSCI

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Green tourism opportunities for forward-lookingcompanies

Tourism industry

Steady growth since 1950

Barely affected by occasionalshocks

Generating 9% of global output

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Ecological footprint of Tourism

Greenhouse gas emissions

Tourism accounts for 5% of globalCO2 emissions

70% of CO2 emissions caused bypassenger travel (air and cartransport)

20% of CO2 emissions caused byaccommodation and food inhotels and restaurants

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Carbon footprint


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Sustainability as a cost saving and success factor

Cost savings through sustainability

Incentive to minimize resource consumptionCutting energy and water consumption and recycling wasteReduces costs and environmental impacts

New hotel buildings designed to the latest energy and environmental standardshave cut carbon emissions and water consumption roughly to a fifth and toaround a third respectively of a conventional hotel with corresponding costsavings

Sustainability as a success factor

25% to 50% of tourists claim they want to take sustainability into consideration

in future bookings Hotels and tour operators are prepared to take a pioneering role in sustainability

benefit from higher than average growth and greater customer loyalty

Therefore, sustainable tourism providers are interesting for investors

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Companies ahead of the pack

Kuoni out in front

Environmental and social standards are appliedthroughout the value chain

First tour operator to incorporate the UN GuidingPrinciples on Business and Human Rights into itsmanagement

First "Fair Trade" holiday provider

Certified to the TourCert "CSR Tourism

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Kuoniis a global, and broad-

based travel serviceprovider focusing on thecore businesses ofholidays and destinationmanagement, and activein 60 countries.


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Accor measures its ecological footprint and

draws consequences

Ecological audits of Accor hotels have beenlinked to the targets of Agenda 21

As Accor enters a phase of sustainedexpansion of 7.5% new rooms a year,it is reaffirming its approach to responsibledevelopment

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Accoris a French hotel groupoffering everything frombudget and economy (Ibis)

lodgings to luxuriousaccommodations (Sofitel) inexotic places. It is presentin 92 countries, with morethan 3,500 hotels and450,000 rooms.


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Whitbread has come up wi th a comprehensive

sustainability strategy

Whitbread has reduced its energy signature andimpact on the environment with

energy-efficient new buildings, and by investing in existing estate with proven

technologies The ecological footprint in 2012 showed that

71% of CO2 emissions come from the supplychain

dialogue with suppliers local food procurement

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Whitbreadis an international hotel,coffee shop and restaurantcompany. Premier Inn is itslargest hotel chain with 630hotels and over 40,000

rooms. Its Costa Coffeechain has around 1,600stores across 25 countriesand is the world's second-largest international coffeeshop chain.


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Publication available in English and German

Further information:

Please contactDr. Mirjam WrthTel.: +41 (0)61 277 73 42

[email protected]

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mailto:[email protected]:[email protected]


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Thank youfor your attention

Dr. Mirjam Wrth

Sarasin Asset Management Sustainability

World Tourism Forum Lucerne

Lucerne, 18 April 2013

World Tourism Forum Lucerne 2013_Green Growth_Sustainability Means Business

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