WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017
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Transcript of WORLD PRESS TRENDS REPORT 2017 - UPDATE DM Latam BUENOS AIRES, Nov 2017
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!"#$%&'#())&*#(+%)&,-./
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WORLD PRESS TRENDS
data partners
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source: Reporters sans Frontières
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OUR CONVERSATION
TODAY
Trust is the New Currency
Shift to Loyalty Community
Push-back against Ad tech & the Duopoly
vincentpeyregne
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1"#$%&'(234(5-,67!/!8(9:;8(<&-/+=8(3>?(@6"A,6(9-+&$+,/-B&-+(,-C(D&C/,(E#+6""F'(GHIJKGHGH6
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Digital Journalism – Waves of Disruption
Portals1990–1997
1
Search1997–2006
2
Social2006–2015
3
Source : Davik Skok
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Source : Davik Skok
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1
Trust ATTENTION is the OLD currencyTRUST is the NEW ONE
OUR
CONVERSATION
TODAY
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Total facebook engagements in the US for top 20 election stories in 2016
*Engagement refers to the total number of shares, reactions and comments for a piece of content on Facebook.Source: Facebook data via BuzzSumo
MAIN STREAM NEWS
FAKE NEWS
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faktisk.no : a Team of Rivalscross industry and collaboration are key in Norway
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15
5210
2
126active projects woldwide
source: Duke reporters Lab
+20% vs 2016
44
2
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1"#$%&('(9C&6B,-(4$#!+(L,$"B&+&$(GHIMN(OO8HHH($&!*"-C&-+!(+"+,68(GP(%"#-+$/&!
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2016 - inversion of influence
Source : Edelman Trust Barometer 2017
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2017 - Trust gap widensMass population rejects “established authority”
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Collaborations = scale
Scale = control of
customer relationships
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Source: World Press Trends 2017 database and World Press Trends analysis
+300%+300%
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Snapshot of digital subscription success stories
1"#$%&'(25QKR.)5(@6"A,6(5CS/!"$7(TI(GHIM
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2
Community “NEWS NEEDS TO BE A BUSINESS THAT BUILDS
VALUE FOR THE COMMUNITIES IT SERVES AND
SUSTAINS ITSELF AS A RESULT OF THAT VALUE.”
– Jeff Jarvis
OUR
CONVERSATION
TODAY
– Jeff Jarvis
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Source: World Press Trends 2017
PrinPrint
PrinPrintt;
9t;
99…
OthOther
OthOtherer; erer; 8%
23
Global newspaper revenues2016
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Global newspaper traditional revenue sources 2012/2017
CAGR - 2%
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020
Million US$current price
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Global Newspaper Print Circulation
614644
685716
757
2012 2013 2014 2015 2016Source: World Press Trends 2016 database and World Press Trends analysis
+5.7%+4.5%
+6.4%+4.9%
Million copies
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7979 526 8080 089 8080 5918181 435
8282 204
2012 2013 2014 2015 2016
Global Newspaper Print Circulation Revenue
Source: World Press Trends 2017 database and World Press Trends analysis
+0.7%+0.6%+1.0%+0.9%Million US$
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79 571
74 28769 190
63 804
58 182
2012 2013 2014 2015 2016
Source: World Press Trends 2017 database and World Press Trends analysis
27
Global Newspaper Print Advertising RevenueMillion US$
Million US$
-27%
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Global newspaper digital revenues2012/2017
CAGR +16,5%
Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020
Million US$
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Who pays for news, and why do people subscribe?
Source: American Press Institute
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Younger generation is willing to payAge distribution for new subscription sales per project
Schibsted Norwegian subscription papers
1"#$%&'(1%=/A!+&C(Q"$>,7
Digital-only Week-end All-week, print & digital
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1"#$%&('(25QKR.)5(2"$6C(3$&!!(4$&-C!8(?=,$+A&,+
Loyalty vs. pageviews
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3
Digital advertisingPUSH-BACK AGAINST AD TECH
& THE DUOPOLY
OUR
CONVERSATION
TODAY
PUSH-BACK AGAINST AD TECH
& THE DUOPOLY
ILLUSTRATION HANNE BERKAAK, BYHANDS FOR TINIUS TRUST
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Total Average Revenue by Platform
Source: DCN Distributed Content Revenue Benchmark Report, January 2017
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Winners of the attention economy aggregate largest audiences & capture
most of ad revenue
64% of global ad revenue
89% of all news digital ad spend
Source: WAN-IFRA
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Who captures $ in digital ad ecosystem?
1"#$%&'(59DRR(U .#+#$&(D&C/,(V,A(W(9#$"*&,-(D,X,Y/-&(D&C/,(5!!"%/,+/"-(GHIJ
Data management platform, data provider
TradingDesk
AgencyAdvertiser Demand-side platform
Ad exchange
Supply-side platform, ad network
Publisher
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1"#$%&('(1+,+/!+,2010 2011 2012 2013 2014 2015 2016
2130
3954
121
181
216Million Users
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Ad Collaboration
Selling National Content at Scale
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14 web properties35,4 M Unique Visitors 80% market reachRanks #4 after Google Facebook and Microsoft
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dominant global players use of central user accounts to harness their market reach
Amazon account Google-id Apple id Facebook-id Alibaba-id
237702
500
11 228
231300
22 482
800228
111 591
407
0
750
1 500
2 250
3 000
Amazon Google Apple Facebook Alibaba
+27%
+60%+64%
+30%
+254%
Amazon account for e-commerce. Cross industries
ID for access, identification, authorization of specific services
ID for access and authentification with a large numbers of other service providers
All-in-One account used to log in many Apple Inc. online services
Alibaba ID for e-commerce proviseur (BtoB, BtoC, CtoC), sales services, e-payment, search-engine, Cloud services
active global users (millions)
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44 Mio.unique users in Germany
85% of eComerce users
Too many fragmented Domestic solutionsdo not reach the critical mass
Amazon portfolio Isolated single sign-in initiatives in Germany
eCommerce
automotive
food retailer
media
logistics
mobile communications
vs.
44 Mio.unique users in Germanyunique users in Germanyunique users
85% of eComerce users
Too many fragmented Domestic solutionsdo not reach the critical mass
Amazon portfolio Isolated single sign-in initiatives in Germany
eCommerce
automotive
food retailer
media
logistics
mobile communications
vs.vs.vs.
vs.
vs.
vs.
vs.
vs.
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Google Confidential & Proprietary
6 national publishers - 70 web propertiesNONIO reaches 85% of Portuguese Internet users
Single Sign On (SSO)Customer Identity and Access management (CIAM)Data segmentation (DMP)100% Opt-In
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1"#$%&'(2"$6C(Q&>!(D&C/,(E#+6""F(GHIM(U R--"S,+/"-()&!&,$%=(@$"#*8(:(25QKR.)5
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Total revenue of the music industry, USD Million source LSE
Music Revenue grows despite the decline in record sales
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The survey looked at three areas:
current revenue streams, financial performance during the past book year, and the anticipation of future revenue sources;
specific priorities for changeand investment in the next year 3 to 5 years;
how leaders experience change and risk.
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2&A(4Z8S/C&"
Successful organisations* consider the following to be high priorities
over the next 5 years:
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9S&-+!(,-C(%"-[&$&-%&!
3"C%,!+/-X8!+$&,B/-X(,#C/"
1*&%/,6($&*"$+!
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Media are becoming shoppable and retailers media companies
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What is the Greatest Risk to your Company’s Future Success?
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Seize the opportunity to build a business need for TRUSTED JOURNALISM
Focus on the right metrics: LOYALTY & COMMUNITY
RETHINK YOUR ALLIANCES - Focus on Impactand scale and advance the idea ofan ecosystem for independent news in digital age
RETHINK YOUR ALLIANCESand scale and advanceindependent news
EMBED EXPERIENCE INNOVATION into your culture and organisation. Do no underestimate the need for engineering
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www.wptdatabase.org
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