WORLD OF MARKETING

Why are you taking this course? What is marketing anyway???

You are the PRODUCT! Market yourself to employers Market yourself to colleges Market yourself to your parents Learn to market yourself successfully!!

I have great communication skills. I want my

parents to help pay for my car.

I want to be Stu Co president.

I want to attend NYU!!

What is marketing?Share some examples of marketing that you

see on a daily basis?

Think about who, what, why, when, where, and theme.

Be prepared to share and discuss in a couple of minutes.

My example….Who: concerned drivers, people who want quality tires

What: Bridgestone Tires

Why: Accidents happen, slick roads are a fact of life, issues arise and you need good tires

Theme: animals and humor. They have used this similar theme throughout super bowl ads. Using animals that are seen on the road frequently and playing on people’s fondness of animals as well as humor.

Let’s look at some examples…. AT & T’s creative marketing campaign

It is wicked cool!

Why did you buy? Think of a good or service you have

bought or was bought for you.

Why did you buy it? Where did you buy it? How did you buy it? How did you know about it?

Why is marketing so prevalent in our society?

Marketing With the people around you generate a

list of products that come in different versions, models, styles and varieties.

For example: Computers Dell black Gateway Tan Laptop Laser Mouse Desktop RAM/ROM ETC…

Marketing Why are there so many versions of one

product? What type of person does each product

target? How did the manufacturer discover these

peoples needs?

What is marketing? With the person next to you, develop a

working definition of marketing.

Marketing Marketing is the process of developing,

promoting, and distributing products in order to satisfy consumers needs and wants.

Products include both goods and services Goods Services Marketing connects business to their

customers and provides the means for the exchange process.

Branding AlphabetHave these companies done a good job of

developing brand and image??

Answers Sega Adobe Fila Kellogg's Puma Unilever Zurich Barbie Google Lego QuickTime Virgin Coca Cola H&M

MTV RAC Sony Walkman Disney IBM Nintendo Sega Xbox eBay Johnson's Oakley Texaco Yahoo!

Your assignment!!! We will head to the lab and create a

tagexdo which displays the words of our own personal brand mark and image. Please email your image to tholka@lps.org so I can print them in color!!