World Nomads by Christy McCarthy
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Presentation on World Nomads by Christ McCarthy given to NSW KM Forum. Online Communities session Feb 2009.
Transcript of World Nomads by Christy McCarthy
1997register domain
worldnomads.com
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Two start-up companies come together
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Formed J.V & applied for patents
It’s all about setting up the business
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
travellers
Formed J.V & applied for patents
Launch WorldNomads.com
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Formed J.V & applied for patents
Policy #001, Christy is first customer
Make the first policy sale ... to me!
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Policy #001, Christy is first customer
Formed J.V & applied for patents
Grow the business economically QuickTime™ and a
TIFF (Uncompressed) decompressorare needed to see this picture.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Policy #001, Christy is first customer
Formed J.V & applied for patents
Establish a not-for-profit arm called The Footprints Network
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
I start as the Community Manager
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Establish travel blogs
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Engage through useful content.
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Create UGC and real life brand advocates
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Engagement > Ideas > Content
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Demonstrate your passion
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Talk to your community… wherever they are
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Customer #001
Community Manager
Formed J.V & applied for patents
Travel Journals
Be open to new discoveries
We couldn’t have planned this journey.
It takes time to create a sense of community.
The evolution was driven by changes in the technology & social landscapes - as well as listening to our customers conversations.
We committed dedicated resources to fuel this.
We have kept Community Engagement at the heart of all business activities.
