World Newspaper Congress 11: Technology Session, Walter Goldenits
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63 rd WORLD NEWSPAPER CONGRESS Session: Technology Speaker: Walter Goldenits Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Transcript of World Newspaper Congress 11: Technology Session, Walter Goldenits
63rd WORLD NEWSPAPER CONGRESS
Session: TechnologySpeaker: Walter Goldenits
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
Walter Goldenits, Chief Technology Officer A1
World Newspaper Congress Session 6: Technology
Agenda
October 14, 112
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
Media channels have significantly developed over time…
October 14, 113
Mobile really has it all
• Reach• High response• Targeting• Interactivity• Mobility• Multimedia
15th Century1920
19502000
Newspaper informs
Radio sings TV seems to have it all
A digital revolution
…by today mobile devices have all the features to provide you with sophisticated web & TV experience out of your pocket
NOW
Take up-Rates of New Technologies are disruptive
October 14, 114
Smart Phone Boom Continues, What‘s Next?
October 14, 115
Form: Touch Screens becoming standard
Screen:high end devices with 4.7’’ screen
Speed:quad-core processors
Networks: LTE & HSPA+ (Dua Cell)
OS: Android & iOSdominate; Windows and RIM challenged
NFC: will significantly gain momentum
While Tablet-Sales increase many publishers have troubles selling issues of their e-magazines
October 14, 116
e.g. Magazine „Wired“ – iPad sales (downloads)
e.g. iPad growth in A1 networkiPad: Myth VS Reality
Agenda
October 14, 117
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
Social Media: this is just the beginning of a rather substantial development
October 14, 118
There is no choice whether to participate or not … you can only choose how to do it
•Highly relevant for media and telco industry•Consumer behaviour changes •Users engage in communities to share information •Social Media increasingly used on mobile devices•Businesses must adopt …
Agenda
October 14, 119
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
Data rates are increasing rapidly
October 14, 1110
A1 Data Usage Fixed Line(Petabyte*)
A1 Data Usage Mobile(Petabyte*)
* 1 Petabyte (PB) = 1 mn Gigabyte (GB)
October 14, 1111
Triggers for data growth
fut
Fixed Line Data Trends Mobile Data Trends
Drivers:> HD and 3D-TV> Video on Demand> Smart home> Cloud services> Online Gaming
Future expectations:100 GB/Month & 20-100 MBit/s
Future expectations:10 GB/Month & 5 MBit/s
Today on the move :1.5 GB/Month & 2.5 MBit/s
Drivers:> Video streaming> Mobile broadband> Social Media> Applications
Today at home/at work: 8 GB/Month & 8 MBit/s
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Technological Strategy how to address future needs
October 14, 1112
FMC Network
Fixed Access
Converged Access
Mobile Access
Innovate, Invest and protect FutureNext Generation
From a user perspective both Fixed & Mobile Networks are
‚Mobile‘ technologies
(IPad via mBB or
Wifi)
Agenda
October 14, 1113
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
Four powerful industries are trying to conquer the media value chain…
October 14, 1114
…partnering will be required to master the complexity and to ensure attractive media services
TelecomsConsumer electronic
manufacturers
Content providers Internet players
THANK YOU!
October 14, 1115
