WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING...

8
T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, Singapore CERTIFIED BY: MEDIA PARTNER: ORGANISED BY:

Transcript of WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING...

Page 1: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

WORLD LPG FORUM TRAININGWORKSHOPS

2nd October 2015 - Conrad Centennial, Singapore

CERTIFIED BY: MEDIA PARTNER:

ORGANISED BY:

Page 2: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

BACKGROUNDWorld LPG demand continues to grow at 2-3% per year resulting not only in several million tonnes of additional product entering the market but tens of thousands of new personnel added to the business.

Total demand for LPG is expected to exceed 270 million metric tonnes (mMT) this year. Asia is one of the fastest growing regions and consumes around 35% of global LPG consumption.

The populations of many Asian countries still rely heavily on traditional fuels for their primary energy needs and present great opportuni-ties for LPG development.

There are three issues that can help towards developing the Asian LPG industry in a strong and sustainable manner. A strong communica-tions and branding approach to marketing LPG; realising the true value of the assets in the LPG business and making them work hard; understanding the properties that make LPG such a remarkable energy during times of natural disaster.

This collection of three training courses, held in parallel over one day, focuses on each of these issues and LPG management cannot afford to miss them.

The Power of Communications and Branding (1/2 day)The application of a powerful communications and branding policy is a vital component to achieve safe and sustainable growth of the LPG industry. A strong and effective branding approach of LPG is one of the powerful tools to help achieve this.

Asset Management for the LPG Business (1/2 day)LPG is one of those products where the packaging is more expensive than the contents and effectively utilising the assets in the business and makes a big difference the bottom line.

The Role of LPG in Disaster Recovery (1 day)LPG has been found to be invaluable in times of crisis. Recent natural disasters in Japan, Australia and New Zealand have demonstrated this. Learn the lessons and be prepared.

David TylerDirector – World LPG AssociationJuly 2015

Page 3: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

Welcome and Roll Call

PART 1:Introduction200 Members. 125 Countries. How the WLPGA handles this challenge.Why Communications is Important and the Power of BrandingAlison Abbott, Communications Director, WLGA Case Study 1: Branding through Good Customer Services using Innovative and Technology Driven Approach: The Success Story of Elgas in AustraliaEric Hahn, General Manager Marketing, Elgas

Case Study 2: Repositioning Brand & Communication Strategy of Non Subsidized LPG in Indonesia Muhammad Yasir Arofat, Pertamina Corporation, Indonesia Presentation:Small Business...Big MarketingCreative & Low Cost Strategies to Stand Out in Competitive MarketsAlison Abbott, Communications Director, WLGA

PART 2: Round Table and Workshop

Close

WORKSHOP AGENDATIMING09.00 – 12.30

WORKSHOP A: The Power of Communication and Branding LPG

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

ALISON ABBOTTCommunications DirectorWorld LPG Association

Someone in your network is probably working on a similar challenge or opportunityto the one you’re facing today. Lets leverage our knowledge and experience.

As part of WLPGA’s training programme this workshop sees the launch of acommunications training session.

With over 200 members covering over 125 countries how does the WLPGAcommunicate a common message? Learn how the WLPGA manages its global communications plan from websites, creative writing, social media, event management and working with the press.

Alison Abbott is WLPGA’s communications director and has over 20 years’ experi-ence in global branding and communications. Alison will explain how WLPGA uses branding on a shoestring to position LPG as an Exceptional Energy and how to overcome the challenge of keeping over 200 global members happy. Hear also from two successful examples of communicating the message.

The second part of this workshop will be an opportunity to look at how you work today. A round table session to network, brainstorm, learn new techniques and streamline your existing communications initiatives.

Share Ideas. Start Something Good.

TRAINER

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

Page 4: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

WORKSHOP B: Asset Management for the LPG Business

14.00 – 14.30

14.30 – 15.00

15.30 – 16.00

16.00 – 16.30

16.30 – 17.00

WORKSHOP AGENDATIMING

DAVID TYLERDirectorWorld LPG Association

TRAINER

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

15.00 – 15.30

Overview of the LPG BusinessGlobal and Regional Demand

LPG is an Asset Intensive BusinessPrimary StorageSecondary StorageBulk DistributionConsumer Storage Cylinder Filling PlantsCylinders

Networking Coffee Break

Safety in the LPG BusinessAsset Management is a Safety Issue

Asset OwnershipThe Importance of Asset ControlWorking the Asset Hard

The Cylinder AssetCradle to Grave ManagementHow Technology can help

Page 5: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

PARALLEL WORKSHOP C: The Role of LPG in Disaster Recovery

WORKSHOP AGENDATIMING08.30 - 09.0009.00 – 10.00

Introduction

Session 1: LPG as an Emergency FuelWhat happens to our lifelines during a disaster?What's happened to the LPG supply chain?Why is LPG an emergency fuel? (portable, versatile and

distributed) LPG Storage and distribution options

Session 2: LPG Appliance/Application LPG can play an important role Cooking & HeatingElectricity Generating LPG emergency kits (by cylinders, by bulk tanks)Stand-by SNG

Networking Coffee Break

Session 3: Disaster Preparedness/Disaster RecoveryPart 1

Coordination among stakeholders (local government, LPG distributer, local security department and community)

LPG supply chain security in emergency (terminal, depot, filling plant, land transportation, shipping) Appointment of disaster sheltersLPG distribution plan (who needs LPG the most?) Stock and delivery of LPG in emergency

Lunch

Session 3: Disaster Preparedness/Disaster RecoveryPart 2

Emergency headquarter/emergency communication set upLPG plant re-start and LPG equipment check for recovery Training staff to distribute and use LPGNew technology (emergency shut-off valves)

Session 4: Case study in Japan

Session 5: Case study: Role of LPG in Recent Earthquakes in New ZealandAlbert De Geest CEO, Liquigaz (New Zealand)

Summary

10.00 – 11.00

11.00 – 11.3011.30 – 12.30

12.30 – 14.0014.00 – 15.00

15.30 – 16.1516.15 – 17.00

17.00 – 17.30

DAVID TYLERDirectorWorld LPG Association

MAKOTO ARAHATAManaging DirectorArahata Consulting

TRAINERS

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

Page 6: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

ABOUT THE TRAINERS

ALISON ABBOTTCommunications DirectorWorld LPG Association

DAVID TYLERDirectorWorld LPG Association

Ms Alison Abbott joined the WLPGA in October 2010.

Alison manages the association's global communications strategy and is responsible for both the communications initiatives of the WLPGA for its members and stakeholders and also for the global rollout of the Exceptional Energy brand.

Having previously held similar positions within telecommu-nications and software companies both in France and the UK, Alison joined the WLPGA with a wealth of experience in global communications and international brand marketing.

David Tyler is a Director of LPG Business an Australian company providing consultancy support to the global LPG business.

David is contracted with the WLPGA in Paris as one of their Directors.

Before establishing his own company in 1996 he worked with Shell International for 25 years, living in Europe, the Middle East, Asia and Australia.

During his career in Shell he was responsible for running Shell’s LPG businesses in Hong Kong and China.

He has undertaken projects all over the world, focusing on the downstream LPG sector - from primary storage through to the consumer.

At the WLPGA he is responsible for major projects within its programme, including training, developing and promoting good business practices, and providing technical support.

He is the author of the Association’s two flagship documents on Best Practices, Guidelines for Good Business Practices and Guidelines for Good Safety Practices. He has run training courses and best practice workshops for the WLPGA in South America, Africa and Asia focusing on improving safety standards in LPG businesses, especially in bulk road transport and cylinder operations.

David is a chartered engineer and has a post graduate diplo-ma in management.

He is responsible for developing the course materials and for conducting the training.

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

Page 7: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

ABOUT THE TRAINERS

Makoto Arahata is a LPG Consultant based in Japan. .He joined Bridgestone Liquefied Gas Co., Ltd. (now ENEOS Globe Corporation) in 1972 and started his career in R&D department developing a burner system for LPG.During his career, he worked in various LPG business units including technical development, LPG terminal construction management, supply and logistics including VLGC manage-ment and has conducted training at various opportunities. He lived in Iran and was involved in supervising LPG export terminal construction there and in training for the management of the terminal.He has also lived and worked in Kuwait and in London for seven years. He conducted LPG trading for ENEOS Globe Corporation.Arahata had responsibility, as General Manager of JOGMEC, for constructing the LPG national stockpile terminal, in Nanao, Japan. He was responsible for preparing BCP for the company as well as disaster preparedness plan for the Japanese LPG importers. He was involved in the project to study the plan how to efficiently utilize the national stock when LPG supply chain is affected. He coordinated the local government and the LPG distributer to supply propane cylinders to the temporary housing when the earthquake hit Noto area in Japan. He was involved in the recov-ery operation at the disaster in 2011.After leaving the corporation, he worked for the Japan LPG Association until 2014 as Overseas Business Manager. Since then, he has been developing his own company Arahata LPG Consulting Co., Ltd. in Tokyo, Japan.He has a Bachelor of Science and is an A-grade license holder for high pressure gas, certified by the Japanese government.

MAKOTO ARAHATAManaging Director, Arahata Consulting

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS

Page 8: WORLD LPG FORUM TRAINING · PDF file · 2015-08-28WORLD LPG FORUM TRAINING WORKSHOPS 2nd October 2015 - Conrad Centennial, ... market but tens of thousands of new personnel added

T: +65 65060955 | F: +65 6749 7293 | E: [email protected] | W: www.lpgacademy.org

REGISTRATION:

Payment Policy: Payment is due in full at the time of registration. Full payment is mandatory for event attendance. Cancellations & Substitutions: Substitutions will be accepted at any time prior to the event. LPGA will not provide refunds for cancellations. For cancellations received in writing more than seven (7) days prior to the conference, you will receive a full credit to be used at another LPGA event for up to one year from the date of issuance. For cancellations received seven (7) days or less prior to an event (including day 7), no credits will be issued. In the event that LPGA cancels an event, a full credit will be credited to the delegate for use at another LPGA event. This credit is valid for one (1) year from the date of issuance. We reserve the right to change the venue and date of the event if required. LPGA is not responsible for any loss or damage as a result of a substitution, alteration or cancellation / postponement of an event. LPGA will assume no liability whatsoever in the event this event is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this event impracticable or impossible. For purpose of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergencies. Program Change Policy: Please note that speakers and topics were confirmed at the time of publishing; however circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, LPGA reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.

Delegate l Mr ( ) Mrs ( ) Ms ( ) Dr ( ) Other ( )

First Name: Last Name:

Job Title: Department:

Telephone ( ) Fax ( )

Email:

Delegate 2 Mr ( ) Mrs ( ) Ms ( ) Dr ( ) Other ( )

First Name: Last Name:

Job Title: Department:

Telephone ( ) Fax ( )

Email:

Approving Manager Mr ( ) Mrs ( ) Ms ( ) Dr ( ) Other ( )

First Name: Last Name:

Job Title: Department:

Telephone ( ) Fax ( )

Email:

Company:

Address:

Please tick in boxes the training course(s) you wish to attend:

口 Workshop A @US$600: The Power of Communications and Branding LPG 口 Workshop B @US$600: Asset Management for the LPG Business口 Workshops A&B @US$1000口 Workshop C @US$1000: The Role of LPG in Disaster Recovery口 Forum Sessions Participants would enjoy an Additional 10% Discount (Please tick the box if you have already signed up for the Forum sessions)口 WLPGA Members would enjoy a Further 5% discount (Please tick if your organisation is a existing WLPGA Members)

2nd October 2015 - Conrad Centennial, Singapore

WORLD LPG FORUMTRAINING WORKSHOPS