World Environment Day 2019 - Home - MoEF Ministry of Environment...
Transcript of World Environment Day 2019 - Home - MoEF Ministry of Environment...
World Environment Day 2019Brand Toolkit
#BeatAirPollution
English
Spanish
Swahili
Chinese
Portuguese
Arabic
French
Russian
Hindi
English
#BeatAirPollution
#SinContaminaciónDelAire
#kabiliananauchafuziwahewa #CombataAPoluiçãoDoAr
#CombattreLaPollutiondelAir
#БойЗагрязнениюВоздуха
Spanish
Swahili
Chinese
Portuguese
Arabic
French
Russian
Hindi
#دحر تلوث الهواء
Beat Air Pollution - Brand Toolkit 2019
Table of Contents
Please note that use of this WorldEnvironment Day brand toolkitcomes with the following disclaimer.
Disclaimer: Use of the United NationsEnvironment Programme World EnvironmentDay logo does not imply an endorsement bythe United Nations Environment Programmeof the user, its goods, services or activities, orthe content of its website or linked sites orthe accuracy of the information, opinions orstatements provided therein.
Logos
Colour
Typography
Applications
Contact
07
47
50
52
56
Beat Air Pollution - Brand Toolkit 2019 7
Theme Logo:English
Full colour
Beat Air Pollution - Brand Toolkit 2019 8
Theme Logo:English
Reverse MonochromeMonochrome
Beat Air Pollution - Brand Toolkit 2019 9
Logo Lockups:English
Beat Air Pollution - Brand Toolkit 2019 10
Logo Lockups:English
Beat Air Pollution - Brand Toolkit 2019 11
Logo Lockups:Full Colour
Beat Air Pollution - Brand Toolkit 2019 12
Logo Lockups:Monochrome
Beat Air Pollution - Brand Toolkit 2019 13
Logo Lockups:Reverse monochrome
Beat Air Pollution - Brand Toolkit 2019 14
Theme Logo:Chinese
Full colour
Beat Air Pollution - Brand Toolkit 2019 15
Theme Logo:Chinese
Reverse MonochromeMonochrome
Beat Air Pollution - Brand Toolkit 2019 16
Logo Lockups:Chinese
Beat Air Pollution - Brand Toolkit 2019 17
Logo Lockups:Chinese
Beat Air Pollution - Brand Toolkit 2019 18
Theme Logo:French
Full colour
Beat Air Pollution - Brand Toolkit 2019 19
Theme Logo:French
Reverse MonochromeMonochrome
Beat Air Pollution - Brand Toolkit 2019 20
Logo Lockups:French
Beat Air Pollution - Brand Toolkit 2019 21
Logo Lockups:French
Beat Air Pollution - Brand Toolkit 2019 22
Theme Logo:Spanish
Full colour
Beat Air Pollution - Brand Toolkit 2019 23
Theme Logo:Spanish
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 24
Logo Lockups:Spanish
Beat Air Pollution - Brand Toolkit 2019 25
Logo Lockups:Spanish
Beat Air Pollution - Brand Toolkit 2019 26
Theme Logo:Arabic
Full colour
Beat Air Pollution - Brand Toolkit 2019 27
Theme Logo:Arabic
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 28
Logo Lockups:Arabic
Beat Air Pollution - Brand Toolkit 2019 29
Logo Lockups:Arabic
Beat Air Pollution - Brand Toolkit 2019 30
Theme Logo:Russian
Full colour
Beat Air Pollution - Brand Toolkit 2019 31
Theme Logo:Russian
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 32
Logo Lockups:Russian
Beat Air Pollution - Brand Toolkit 2019 33
Logo Lockups:Russian
Beat Air Pollution - Brand Toolkit 2019 34
Theme Logo:Swahili
Full colour
Beat Air Pollution - Brand Toolkit 2019 35
Theme Logo:Swahili
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 36
Logo Lockups:Swahili
Beat Air Pollution - Brand Toolkit 2019 37
Logo Lockups:Swahili
Beat Air Pollution - Brand Toolkit 2019 38
Theme Logo:Portuguese
Full colour
Beat Air Pollution - Brand Toolkit 2019 39
Theme Logo:Portuguese
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 40
Logo Lockups:Portuguese
Beat Air Pollution - Brand Toolkit 2019 41
Logo Lockups:Portuguese
Beat Air Pollution - Brand Toolkit 2019 42
Theme Logo:Hindi
Full colour
Beat Air Pollution - Brand Toolkit 2019 43
Theme Logo:Hindi
Monochrome Reverse Monochrome
Beat Air Pollution - Brand Toolkit 2019 44
Logo Lockups:Hindi
Beat Air Pollution - Brand Toolkit 2019 45
Logo Lockups:Hindi
Beat Air Pollution - Brand Toolkit 2019 46
Clearspace & Minimum Size
The proportions, spacing and relative positioning of the symbol and logotype must be consistent. ‘A’ is determined by the X-height of the ‘Beat Air Pollution’ Text. No graphic or text elements should appear within theclear space.
The lockup must not be reduced in size to less than 10mm (height) as the text legibility will deteriorate.
Please note the above rules apply to all language versions of the logo lockup.
10m
m
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CMYKRGBHEX
75, 21, 0, 00, 159, 226#009FE2
CMYKRGBHEX
0, 89, 64, 0 255, 44, 67#FF2C43
CMYKRGBHEX
100, 99, 30, 2341, 34, 92#29225C
Colour Palette:Transparencies
The palette is drawn from the colours that reflect the iconography. It is recommended that the primary colour palette be used as widely as possible in communications materials.
Beat Air Pollution - Brand Toolkit 2019 48
CMYKRGBHEX
CMYKRGBHEX
CMYKRGBHEX
100, 99, 30, 2341, 34, 92#29225C
75, 21, 0, 00, 159, 226#009FE2
0, 89, 64, 0 255, 44, 67#FF2C43
60%
80%
100%
60%
80%
100%
60%
80%
100%
Colour Palette:Transparencies
The following transparencies can be used for an expanded colour palette.
Beat Air Pollution - Brand Toolkit 2019 #BeatAirPollution#BeatAirPollution #BeatAirPollution
Beat Air Pollution - Brand Toolkit 2019 50
GilroyEnglish • French • Spanish • Portugese • Russian • Swahili
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
आईऊऋॠऌॡऐऔऎअंअँकखगघङचछजझञटठडढणतथदधनपफबभयरवळशषसह1234567890०१२३४५६७
诶 比 西 迪 伊 艾弗 吉 艾尺 艾 杰 开 艾勒 艾马 艾娜 哦 吉吾 艾儿 艾丝 提伊吾 维 豆贝尔维 艾克斯 吾艾 贼德1234567890
ض ص ش س ز ر ذ د خ ح ج ث ت ب اي و ه ن م ل ك ق ف غ ع ظ ط1234567890
Mukta
Noto Sans CJK SC
Noto Kufi Arabic
Hindi
Chinese
Arabic
Typography:
The font for this year’s World Environment Day is Gilroy for English, French, Spanish, Portugese, Russian and Swahili. It is a modern, sans serif font with a geometric touch.
Gilroyhttps://www.myfonts.com/fonts/radomir-tinkov/gilroy/
Muktahttps://fonts.google.com/specimen/Mukta
Noto Sans CJK JPhttps://www.google.com/get/noto/help/cjk/
Noto Kufi Arabichttps://www.google.com/get/noto/#kufi-arab
Beat Air Pollution - Brand Toolkit 2019 51
Gilroy BoldEnglish • French • Spanish • Portugese • Russian • Swahili
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Gilroy Medium
Gilroy Regular
English • French • Spanish • Portugese • Russian • Swahili
English • French • Spanish • Portugese • Russian • Swahili
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Typography:
There are three weights of Gilroy available for use: Gilroy Bold (reflecting the lockup), Gilroy Medium and Gilroy Regular.
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Applications:
Beat Air Pollution - Brand Toolkit 2019 53
Applications:
Beat Air Pollution - Brand Toolkit 2019 54
Martin SanderUnited Nations Environment Programme
Applications:
Beat Air Pollution - Brand Toolkit 2019 55
Contact
Please direct any queries regarding the use of the UN Environment logo or the BeatAirPollution campaign to the Communications Division in Nairobi Kenya, or to your regional UN Environment office.
Headquarters | NairobiCommunication Division+254 20 762 [email protected]
www.worldenvironmentday.global#WorldEnvironmentDay#BeatAirPollution@unenvironment