World Editors Forum 11: Session Integration, Bernt Olufsen
26
18 th WORLD EDITORS FORUM Session: Integration: the latest experiments in a multi- platform age Title: A REASON FOR EDITORIAL INTEGRATION Speaker: Bernt Olufsen Vienna, Reed Messe Wien Mark your calendar 64 th WORLD NEWSPAPER CONGRESS 19 th WORLD EDITORS FORUM www.wan-ifra.org/kiev2012
Transcript of World Editors Forum 11: Session Integration, Bernt Olufsen
18th WORLD EDITORS FORUM
Session Integration the latest experiments in a multi- platform ageTitle A REASON FOR EDITORIAL INTEGRATIONSpeaker Bernt Olufsen
Vienna Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
wwwwan-ifraorgkiev2012
22nd of July THE ATTACK
Bernt Olufsen Vienna
1410 2011
A REASON FOR EDITORIAL INTEGRATION
Bullet-textslide with pictureHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
22nd of July THE ATTACK
Bernt Olufsen Vienna
1410 2011
A REASON FOR EDITORIAL INTEGRATION
Bullet-textslide with pictureHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslide with pictureHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FRIDAY 22 JULY 1534
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
ALL TIME HIGH FOR VGno
Extreme growth in traffic ndash doubled previous record one hour after the attack
29000 views pr minute on frontpage 3 x normal traffic when news of explosion 6 x normal traffic when news of Utoslashya 34 of traffic came from VG Mobile Extreme growth also on tablet and VG TV
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
500 PAGES FROM JULY 23rd UNTIL AUGUST 8th
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
TERROR NEWS DEPARTMENT 14 reporters working in
shifts Devided into 3 groups
Crime amp Investigations Victims amp Relatives Politics amp System failure
Serving all platforms Publishing strategy
digital first 105 print pages since
825 (8 major front pages) 100 original news stories digital (40 breaking news)Terror desk in
the middle of VG
newsroom
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Source TNS Gallup
2000 2007 2011Daily readers
VG and VG Nett 1997 to 2011
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
12
A monoproduct transformed to intricate
complexity
Source TNS Gallup FampM 20119
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
A multitude of new channels platforms and online businesses
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
WHY WE INTEGRATE COMPLEXITY User behaviour Market situation Makes us stronger To have a clear brand
PAID CONTENT STRATEGY What drives the willingness to pay
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
THE SOCIAL MEDIA
FACEBOOK NUMBER OF FANS NUMBER OF FANS Total New last
monthA year from
nowwwwfacebookcomvgnett 88 000 6 800 169 600wwwfacebookcomvgteve 83 500 4 400 136 300wwwfacebookcomvgnettsporten 44 000 1 000 56 000wwwfacebookcomrampelys 19 500 665 27 480wwwfacebookcomvgreise 15 500 500 21 500wwwfacebookcomminmote 10 000 254 13 048wwwfacebookcombilogmotor 10 000 243 12 916wwwfacebookcomvgspill 4 000 143 5 716wwwfacebookcomvghelg 1 500 24 1 788wwwfacebookcomvgdebatt 1 900 24 2 188wwwfacebookcomvektklubb 1 350 46 1 902wwwfacebookcomvgpluss 900 17 1 104wwwfacebookcomlesernesvg 1 450 123 2 926TOTAL 281 600 14 239 452 468
GOAL ndash 10 PERCENT OF THE JOURNALISTS WORKING TIME
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
WHAT VG TRIES TO DO Platform focus when
necessary Multimedia plans for
publishing Making paid content be
platform neutral
Develop a plan describing what competence we need three years from now
Integrate TECHNOLOGY and the READERS in our journalism
Programmers will increasingly be part of editorial teams
Build new cross platform publishing tools
Daily 15 min open
evaluation
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Two columns Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
NEW MANAGEMENT
50Editorial OnlineWomenYoung
50CommercialNewspaperMenexperienced
August 15th we moved out of seven offices and co-locate in an open landscape
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
THE NEW PRIME TIME
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
Reorganised top managementPublisher + one digital editor and one paper editor
Rebuilt the newsroom All reporters on the same floor
Roll out plan for merging of departments 1 Entertainment amp culture 2 Sport 3 Crime and so on Goal fully integrated mid 2012
Digital competence among paper journalistsInternal education in the publishing system
Search for common system for publishing Developing new strategy for publishing Exclusive content
in the paper and behind digital pay wall on tablet and net
STATUS amp PLANS
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTENPOSTEN First step in 2008 moving print and online newsdesks together Half of digital staff deployed in the editorial departments
12 web reporters in a 247 task force ndash covering the news
All news departments given clear multi medial responsibility and traffic goals since 2010
Next step All departments will have clear goals for online publishing and growth
20 hour digital school Training programme for most of editorial staff during 2012
SCHIBSTED MEDIA HOUSES
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
STAVANGER AFTENBLAD Integrated newsroom is established 185 digital reporters 10 ndash 15 of print content is published online
Project launched to map current digital competence and strengthen all digital operations
In 2012 a new digital competence strategy will be deployed together with a new publishing strategy for the media house
The digital share of editorial staff will be increased with 5 journalists bringing the share up to 22
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
FAEligDRELANDSVENNEN PrintDigital working together ndash open landscape Separate editing and separate newsdesk during
the day ndash One editor and a shared desk in the evening
All reporters works for all platforms Developing new publishing strategy Digital first Next year One desk regardless of platform
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
AFTONBLADET Sweden One integrated newsdesk in the new Schibsted
house in Stockholm A news organisation working independent of publishing channels
One common planning and leadership process with focus on all channels
Recruiting only people dedicated to online publishing
Scoops always online first Development programme for reporters and
photographers
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
Bullet-textslideHeader max two lines
TextClick on rsquoIncrease Indentrsquofor changing Bullet-level
To get back click on rsquoDecrease Indentrsquo
Turn off rsquoCLASSIFICEDrsquo via 1 rsquoInsertrsquo rsquoHeader amp Footerrsquo
2 Deactivate by clicking off the Footer Checkbox
3 Check rsquoApply to Allrsquo
POSTIMEES Estonia By october 2011 Postimees has a totaly
integrated print and online operation A new functional editorial and sales system is installed
20 MINUTOSMINUTES In Spain two different editorial teams for print and
online working close together with a common editor-in-chief Integrated planning process
In France the print and online team have different editors but discussions of integration is one the way
