World Class “Digital” Marketing Management · Management Information Systems, Član European...
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Izazovi modernog poslovanja
VELIMIR SRIĆA
Zaprešić 9.10.2019.
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Velimir Srića
OBRAZOVANJE
Klasična gimnazija, Ekonomski fakultet, MSc.
Elektrotehnički fakultet u Zagrebu, MBA -
Columbia University, New York, Doktorat -
Management Information Systems, Član European
Academy of Sciences and Arts
O meni
ISKUSTVO
Redovni profesor, Visiting associate professor,
UCLA, Los Angeles, Gostujući profesor u
Sloveniji, Austriji, NR Kini, BiH, Crnoj Gori,
Mađarskoj, Dubai… Član The Club of Rome,
World Bank ekspert za Change Management
Ministar znanosti, tehnologije i informatike i
član vlade, Predsjednik - Alps-Adriatic R&D
Committee, Predsjednik Skupštine Zagreba,
Direktor zavoda za informatiku, konzultant iz
menadžmenta i IT
INSPIRACIJA
NEŠTO OSOBNO
Gitara, nogomet, šah, tenis, poezija,
film, putovanja, literatura
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Velimir Srića
Reference: Ericsson Nikola Tesla
Končar, Infobip, FINA
Coca Cola, INA
Tisak, RBA, Hrvatska Pošta
Banca Intesa, PBZ, Pevec
UniCredit, Kraš, dm
SRC, Unior, Crosco
Iskratel, Gorenje, KD
Trimo, Prevent, NLB,
Krka, Triglav, ZZZS
Tilia, Vzajemna
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Velimir Srića
Kontakti
Personal web page
LinkedIn blog
Facebook page
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Velimir Srića
Vrijeme u kojem živimo
Naše doba vojni analitičari zovu “VUCA times”:
Volatility
Uncertainty
Complexity
Ambiguity
Kontinuitet zamjenjuje DISRUPCIJA, drastična promjena
Na Zulu jeziku, vuca znači “probuditi se”
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Velimir Srića
Da vam je netko 2009 rekao…
• 7 od 8 najvrednijih kompanija su informatičke tvrtke, sve bivši startupovi
• Najveći trgovac, prijevoznik, organizator smještaja su „platforme”
• Trump će postati predsjednik SAD, a Velika Britanija će godinama izlaziti iz EU
• Roboti će masovno mijenjati ljude
• Najbolji golfer će biti crnac, a jedan od najboljih repera bijelac
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Velimir Srića
Disruptivne promjene
Djeca izvan braka – s 11% na 70%
Povjerenje u vladu – s 85% na 15%
Povjerenje u „poslovnjake”– sa 75% na 18%
Povjerenje u medije – sa 78% na 27%
Članstvo u sindikatima – s 34% na 12%
Vjera važna – s 82% na 39%
Nacija važna – s 89% na 47%
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Velimir Srića
Digitalna disrupcija
Prosječni zaposleni dnevno šalje i prima 121 email
Ljudi provode 3 sata i 23 minute na mobilnim uređajima
3,03 milijarde ljudi su u nekoj društvenoj mreži
63 000 Google pretraživanja obavi se svake sekunde
1,57 milijardi ljudi gleda 5 milijardi YouTube videa svakog dana
Prosječni korisnik provede 20 minuta na Facebooku
Od 2,1 milijarde profila na Facebooku, 270 milijuna profila je lažno
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Velimir Srića
Gartner: Disruptivna budućnost
2020 - algoritmi će promijeniti ponašanje milijarde zaposlenih
2020 - 100 milijuna kupaca kupovat će u „augmented reality”
2021 - 30% osobnih aktivnosti -„digital giants” (Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft)
2022 - 50% zaposlenih rezat će troškove zdravstvenog osiguranja nošenjem „fitness trackera”
2025 - 30% vozila bit će self-driving cars
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Velimir Srića
Prema istraživanjima Pew Research Centra, 57%
tinejdžera srelo je prijatelja online – samo 20% njih
poželjelo ga je sresti osobno
Mladi 4:23 dnevno na mobilnom uređaju
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Disrupcija kroz 5 godina
• 2020 roboti će zamijeniti 30% „činovnika”
• U SAD pravnike već počinju mijenjati artificial attorneys (94% prema 85%)
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Velimir Srića
Nepovjerenje u vođe
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Velimir Srića
Pad angažiranosti na radnom mjestu
Gallupova studija 142 zemlje State of the Global Workplace.
13% „angažiranih" (180 milijuna) - strastveno posvećenih svojem poslu
63% „neangažiranih" (900 milijuna) – nezainteresiranih za firmu i posao (samo odrađuju)
24% „aktivno dezangažiranih” (340 milijuna) – nesretnih, deprimiranih i neproduktivnih koji dolaze na posao ometati suradnike
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Promjena je stvar kulture i vođenja
• Ne možeš riješiti probleme istim načinom razmišljanja koji ih
je stvorio (A. Einstein)
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Kao šef, silno se trudim oko svakog djelatnika. Kako ste ono rekli da se zovete?
Šefovi ne brinu o djelatnicima
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Zbog svojih bih se djelatnika popeo na najvišu planinu i skočio u najdublju rijeku. Nažalost, zato sam bez energije za izgradnju skladnih međuljudskih
odnosa!
Šefovima se ne vjeruje
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Želimo li uspjeti kao tim, moramo se odreći sitnih osobnih interesa i svi početi raditi onako kako ja hoću!
Dominira ego-trip
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Tražim motivacijskog konzultanta koji zagovara vikanje na djelatnike, ucjenu i druge oblike nasilja
Gubi se motivacija
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Osim čira na želucu, srčanog i moždanog udara, ugrađivanja premosnica, problema s alkoholom, drogom i razvoda brakova,
problemi loših odnosa na poslu nisu nikoga ubili!
Loši odnosi na poslu
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Tko kaže da nismo tim? Pa svi imamo jednake majice!
Birokracija je jača od inovacije
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Idite kući i pustite da vas pas poliže po licu. Pseća slina je jedino sredstvo protiv depresije koje možete dobiti bez recepta!
Idite kući i pustite da vas pas poliže po licu. Pseća slina je jedino sredstvo protiv depresije koje možete dobiti bez recepta!
Sve više depresije
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Velimir Srića
Poduzetnik/poslovni čovjek s integritetom Govori istinu
Drži riječ i preuzima odgovornost
Priznaje pogreške
Drži se pravila
Pobjeđuje na fer način
Posjeduje znanje i intelektualnu znatiželju
Poštuje tuđe emocije, dobro podnosi stres
Uživa u životu s humorom i poniznošću
Pobjeđujemo organizacijskom kulturom
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Velimir Srića
Valja promijeniti birokratski sustav u poduzetničku i efikasnu sredinu, spremnu na inovacije!
Change management postaje motor svake organizacije, u žarište dolaze “vrijednosti”
Uvjerenja mijenjaju strukturu i ponašanje
Lideri postaju ključni kao „modeli” pokretača promjena
Pobjeđujemo inovacijom
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Razmišljanje “izvan kutije” ne polazi svakome od ruke. Pokušaj se još malo potruditi!
Inovacija ili birokracija?
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Postao sam uspješan jer imam sreću. No nisam imao sreće dok nisam počeo raditi 50 sati tjedno.
Nema uspjeha preko noći
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1. Treba raditi na sebi Nitko nije slučajno postao dobar!
Shaolin: Pobijedi neprijatelja u sebi!
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2. Treba učiti i odučiti se Nan-in i američki profesor
Lijepo je priznati da ne znam!
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3. Treba razmišljati pozitivno Dva trgovca cipelama u Africi
Ako mislim da mogu ili da ne mogu, u pravu sam
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4. Iskrenost pobjeđuje Što je „prljava mala tajna” neuspjeha?
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Kad ti pukne film na poslu, stani i pomiriši ruže. To je nova aplikacija koju smo ti instalirali na iPhone!
5. Digitalna transformacija (ni)je svemoćna
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6. Povjerenje je teško steći, a lako izgubiti! TEST - Trust, Empathy, Sustainability, Transparency
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7. Treba se baviti bitnim Konzultant i Predsjednik
Treba utvrditi prioritete i slijediti ih!
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Što se bolje uklapa u vaš krcati kalendar, vježbati jedan sat dnevno, ili biti mrtav 24 sata dnevno?
Zdrav duh u zdravom tijelu
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Velimir Srića
8. Dopustite sebi i drugima otkriti svoju veličinu Gorenje Case
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9. Treba biti proaktivan Nobunagin novčić
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Moj pradjed je bio poduzetnik, moj djed je bio poduzetnik, moj otac je bio poduzetnik i ja sam poduzetnica. Ludost je nasljedna u mojoj obitelji!
Nije lako biti poduzetnik
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10. Treba biti etičan Ima li dobrog načina da se napravi loša stvar?
Ne činim drugima ono što ne želim da oni čine meni!
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Velimir Srića
Nikad nećete znati što možete ako ne pokušate! Sutra počinje ostatak vašeg života!
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Velimir Srića
Hvala na pažnji!
Personal web page
LinkedIn blog
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