WORLD TAEKWONDO FEDERATION COMPETITION RULES & INTERPRETATION
World Champion Taekwondo
description
Transcript of World Champion Taekwondo
![Page 1: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/1.jpg)
World Champion TaekwondoMarketing Plan 2013
![Page 2: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/2.jpg)
The Company
• World Champion Taekwondo (WCT)• Started by Grandmaster Ki Moon Kwon in 1991• Successful company – always has students
![Page 3: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/3.jpg)
Why WCT is Unique
• Grandmaster Ki Moon Kwon was the 1981 world champion
• Instructors and students are like family• World Taekwondo Federation accreditation• All athletic abilities welcome• People with disabilities welcome
![Page 4: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/4.jpg)
Current Branding
• WCT is family friendly• Child oriented• Family classes
• Welcoming environment• Positive training• All abilities welcome
![Page 5: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/5.jpg)
The Problem
• Branding isn’t very strong• No marketing/advertising• Weak social media presence
![Page 6: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/6.jpg)
Creative Solution
• New slogan: “Family fun and fitness with a kick!”• Emphasizes family atmosphere & fitness• Memorable – uses aliteration
• Use on all promotional materials
![Page 7: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/7.jpg)
Target Audience
• North East Ohio• Suburban• Mainly east side
• Families • Middle Class• With children – ages 5-13 ideally
![Page 8: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/8.jpg)
Advertising Plan• Radio• 95.5 The Fish, 90.3 NPR
• Television• Local morning news shows, ABC Family, Nickelodeon, HGTV
• Internet• Facebook, Google, Yahoo
• Billboards• Print• The Plain Dealer, Cleveland Magazine, programs for local
school plays/musicals
![Page 9: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/9.jpg)
Radio Commercial
• Straight Read• Female Announcer• 60 seconds
![Page 10: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/10.jpg)
Television Commercial
![Page 11: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/11.jpg)
Print Advertisement
![Page 12: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/12.jpg)
Online/Billboard Ad
![Page 13: World Champion Taekwondo](https://reader036.fdocuments.in/reader036/viewer/2022062518/568144a8550346895db16f69/html5/thumbnails/13.jpg)
Metrics
• How many people enquire vs how many people sign up• Survey for current students – Do they notice increase in
marketing/does it fit with the experience• Survey for prospective students – including why they
did/did not choose WCT