World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing...
Transcript of World Around EPiServer – Add-Ons · World Around EPiServer – Add-Ons ... • Mobile Marketing...
The Choice for Leaders in Digital
World Around EPiServer – Add-Ons
Peter Yeung Director of Business Development
Jacob Khan Solution Architect
Before We Start…. An Exercise!
• Email / Marketing Automation
• Testing & Optimization • Digital Asset
Management • Analytics (marketing) • Analytics (Web & Mobile) • BI / Reporting • Mobile Marketing • Social Media Marketing • Search & Social Ads • Display Advertising • Video Ads & Marketing • Communities & Reviews • Events & Webinars • Call Centers • Customer Experince /
VoC • Loyalty & Gamification
• DAM / MAM • PIM • Marketing Automation • Analytics • Optimization • Merchandizing • Paid Media/ Content • Translations • Personalization • Tax / Payment • ESB / Integration
• Personaliza+on • SEO • Content Marke+ng • Sales Enablement • Marke+ng Data • Channel / Local Marke+ng • Marke+ng Resource
Management • Tag Management • Cloud / Integra+on / API • Data Management • Database/Big Data • Mobile App Dev • Web Dev • Marke+ng Environment • User Management • Dashboards
#EPiSUMMIT
Agenda
1. Overview 2. Add-Ons Today,
Tomorrow and Roadmap
3. The Add-On process
Delivery Model
EPiServer Software
EPiServer Add-ons
Web Operations
Sites
On-‐premise solu+on Scales by sites/servers
Managed service Scales by sites/servers Recurring monthly Training / Expert
Services / Support
EPiServer Software
EPiServer Add-ons
Web Operations
Sites
Training / Expert Services / Support
Roadmap to deliver and measure experiences
The Landscape
#EPiSUMMIT
Why use Add-Ons in the first place?
Consistent message and experience
Gathering Behavior, Data, Informa9on at Every Single Touchpoint
the CORE & BACKBONE
Product / Catalog Content Profile
#EPiSUMMIT
What and Why • WHAT?
– is an ecosystem? How all CHANNELS, digital, online, offline work together relative to YOUR customer journey
– is different about EPiServer? • WHY?
– Do I need one? Speed to Market, Risk Reduction, and Mutual Growth.
• “What does your digital marketing strategy look like? – Do I need one (part deux)?: Customer is probably living in
silos • “How is your marketing/merchandizing/org structured? How is a
message delivered?”
FTW = Develop the story TOGETHER
web mobile
EPiServer PlaKorm
In the beginning…
web mobile social email
CRM
Enterprise Applica+ons
Internal Content
External Content
app
EPiServer PlaKorm
Social Reach
EPiServer Mail
CRM Connector
SharePoint Connector
analy+cs
Language Manager
Google Analy+cs
Publish Office
As you grow & extend
LiveMonitor Content
Collaborate
web mobile social email
CRM
Enterprise Applica+ons
Internal Content
External Content
app
EPiServer PlaKorm
Social Reach
EPiServer Mail
CRM Connector
SharePoint Connector
analy+cs
op+miza+on
merchandizing
paid media / content
transla+ons PIM DAM / MAM
marke+ng automa+on
enterprise service bus omni-‐channel
customer service
tax / payment Language Manager
Google Analy+cs
Publish Office
Think about the future
LiveMonitor Content
Collaborate
web mobile social email
CRM
Enterprise Applica+ons
Internal Content
External Content
app
EPiServer PlaKorm
Social Reach
EPiServer Mail
CRM Connector
SharePoint Connector
analy+cs
op+miza+on
merchandizing
paid media / content
transla+ons PIM DAM / MAM
marke+ng automa+on
enterprise service bus omni-‐channel customer service
tax / payment
Language Manager
Google Analy+cs
Publish Office
Extend & Grow Today
LiveMonitor Content
Collaborate
web mobile social email
CRM
Enterprise Applica+ons
Internal Content
External Content
app
EPiServer PlaKorm
Social Reach
EPiServer Mail
CRM Connector
SharePoint Connector
analy+cs
op+miza+on
merchandizing
paid media / content
transla+ons PIM DAM / MAM
marke+ng automa+on
enterprise service bus omni-‐channel customer service
tax / payment
Language Manager
Google Analy+cs
Publish Office
personaliza+on / id
What 2014 Will Bring
LiveMonitor Content
Collaborate
And the goal....
#EPiSUMMIT
And now, Exercise #2…
Built-‐In, In-‐House Add-‐On
• Baseline requirements • Good star+ng point • Can be extended for next steps
3rd Party Add-‐Ons
• Best of Breed • Verified and Tested Integra+ons • Con+nuous cycle, upgrades/ growth
Integra+on
• Examples, Cases • Great Integra+on points / APIs
Low end requirements
Mid-‐range requirements
High end requirements
Media System
#EPiSUMMIT
The Add-On Process
Iden+fy Add-‐On Partner Feasibility Define the
Rela+onship Development
Review Launch Plan Launch
every release on either plaKorm
#EPiSUMMIT
Add-On Development Review Criteria
• UX / UI considerations • Install / Uninstall • Basic Functionality Test • Regression Tested (EPiServer 7+)
#EPiSUMMIT
Developer • Open Source • Unverified
Site Owner
• One-‐Click Install (NuGet)
• Targeted Capabili+es
Joint Solu+on
• Sold as EPiServer Products
Verified Solu+on
• Complex plaKorms
• Customiza+on Possible
#EPiSUMMIT
Success through Developer Add-ons
• Nuget.episerver.com • http://world.episerver.com/
Documentation/Items/Developers-Guide/EPiServer-Framework/7/Add-Ons/Add-ons
#EPiSUMMIT
0
5
10
15
20
25
30
35 9/1/2011
10/1/2011
11/1/2011
12/1/2011
1/1/2012
2/1/2012
3/1/2012
4/1/2012
5/1/2012
6/1/2012
7/1/2012
8/1/2012
9/1/2012
10/1/2012
11/1/2012
12/1/2012
1/1/2013
2/1/2013
3/1/2013
4/1/2013
5/1/2013
6/1/2013
7/1/2013
8/1/2013
9/1/2013
10/1/2013
11/1/2013
12/1/2013
1/1/2014
2/1/2014
3/1/2014
4/1/2014
5/1/2014
Packages Published over +me
#EPiSUMMIT
0 100 200 300 400 500 600 700 800 900 1000
Geta.Tags TechFellow.ScheduledJobOverview
Geta.DdsAdmin MakingWaves.EPiImage for EPiServer 7 (Legacy)
ImageResizer.Plugins.EPiServerBlobReader CacheManager for EPiServer CMS
Geta.EPi.Extensions TechFellow.ScheduledJobOverview.Cms75
CacheManager PowerSlice
EPiBootstrapArea EPiCode.SqlBlobProvider
DDS Admin for EPiServer CMS 7 YouTube Block
Chief2moro.ImageDataExtensions Custom Localiza+on Provider
EPiCode.SqlBlob TechFellow.ScheduledJobOverview.CMS6
Dic+onary2Find Blob Converter
EPiCode.BlobConverter
Downloads 2013-‐2014 minus EPiServer
#EPiSUMMIT
New EPiServer Add-Ons
#EPiSUMMIT
EPiServer Languages
• Switch language easily
• Create new language branches easily
• Automatic translation
• Language comparison
Available now. Good fit for anyone with multi-language site!
#EPiSUMMIT
CriteriaPack
• Expansion pack for personalization
• Easily installed as one-click install
• Includes many efficient criteria to hit the right market segment
Free and available now
#EPiSUMMIT
Dynamic Forms
• Multi-step forms • Use on any page • Complete design control • Supports dependent fields • Xform data compatible Coming soon as Open Source
#EPiSUMMIT
All New LIVE MONITOR
“Want to see what’s happening on your site right now?” • HTML5 Based • New Design • More info • Extendable • REAL TIME!
#EPiSUMMIT
All New EDITOR COLLABORATION
“Enable your content creators to collaborate real-time on specific content and get notified when they need to interact” • Real-time Activity Feed • Supports commenting, actions • Notifications by email
#EPiSUMMIT
Also on their way
• Just about done… – Optimizely integration (A/B Test &
Optimization) – Sharepoint integration (DAM)
• Coming Soon! – Yammer integration (Collaboration) – Demandbase integration (Personalization)
Joint Site Owner
Verified Developer
Found on Add-‐On Store 2014 • CRM Connector • SharePoint Connector • Social Reach • Google Analy+cs • Publish from Office • Language Manager • Spell Checker • Visitor Groups Criteria Pack • Self-‐Op+mizing Blocks • Criteria Packs • Dynamic Forms • Mobile Pack • Live Monitor • Content Collabora+on
Finding EPiServer Add-Ons
EPiServer Add-‐Ons
#EPiSUMMIT
Make the Add-On Store Yours!
#EPiSUMMIT
Proof in Process, Numbers & Feedback
Process • Tested and Verified • Regression Tested • Update Tested • Dedicated EPiServer Add-‐On dev team
• Solu+on vs. Feature
Numbers • 28,000+ Add-‐On downloads • 600+ shared 3rd party customers • 14 EPiServer developed Add-‐Ons (by 2014)
• 14 3rd Party Add-‐Ons • 70+ Wai+ng List for Add-‐Ons
Feedback • Gartner “EPiServer Add-‐Ons serve as another differen+ator…” • Forrester “The Add-‐On Program executes true best of breed extensibility” • Shared Customers “We're excited about the launch of the new connector and the possibility of even easier integra+on between these two key plaKorms.”
#EPiSUMMIT
Add-Ons Future
• New Analytics and Optimization Add-Ons • 70+ currently being evaluated • Product Augmentation - Integration Service • Want to hear from you!