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50WORLD-CLASSCORPORATE WEBSITE DESIGNS

E N T E R P R I S E E D I T I O N

Presented by

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TABLE OF CONTENTS

INTRODUCTION.................................................................................................................

CRITERIA..................................................................................................................................

WEBSITES BY INDUSTRY:

Automotive..............................................................................................................................

Construction...........................................................................................................................

Consulting...............................................................................................................................

Consumer Goods.................................................................................................................

Environmental Services.....................................................................................................

Financial Services...................................................................................................................

Health & Wellness...............................................................................................................

Hospitality.......................................................................................................................................

Manufacturing............................................................................................................................

Marketing & Advertising...........................................................................................................

Media.............................................................................................................................................

Nonprofit........................................................................................................................................

Oil & Energy..................................................................................................................................

Public Safety..................................................................................................................................

Real Estate..................................................................................................................................

Retail...............................................................................................................................................

Security........................................................................................................................................

Staffing & Recruiting.....................................................................................................................

Technology & Software............................................................................................................

Telecommunications.................................................................................................................

Travel & Leisure..........................................................................................................................

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INTRODUCTION

According to analyst firm Gartner, large companies spend more than $130 billion an-nually on their websites. An additional $106 billion is spent on digital advertising (such as Google Adwords, Facebook, Twitter, and other ad streams) in order to promote a brand’s products and services and capture the attention of busy consumers. Not quite pocket change.

Despite billions being invested in digital marketing each year, a shocking 72% of web-sites analyzed by Marketing Grader received a failing grade of 59 or lower.

That might be why generating traffic and leads, and improving brand awareness -- all factors that rely on a high-performing website -- ranked as the biggest challenges among marketers year-over-year.

In fact, enterprise marketers seem to struggle the most at mastering the digital domain. Even with considerably larger budgets compared to small business counterparts, overcoming internal policies, politics, stakeholders, reliance on I.T., and resistance to change make website updates difficult and a marketer’s job all the more challenging.

But there’s hope.

We’ve found 50 companies that have bucked the trend and built world-class, awe-inspir-ing websites. And some might surprise you.

“The real problem at a large corporation isn’t to get funding to do something new, but to get people to stop doing what isn’t working.”

- Michael Brenner, Sr. Director of Global Marketing at SAP.

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HOW THESE BRANDS MADE THE LIST

Every company on this list is unique and so is their website. While no website is perfect (that’s impossible, really), we’ve found fifty companies in more than twenty different in-dustries that have an exceptional, world-class corporate website.

Not only do these websites score high in beauty, but all of them score higher in brains. These brands have figured out how to turn their websites into an inbound marketing powerhouse -- arguably the most important factor to business success in the digital age.

Criteria for a World-Class Website:

Brands on this list meet most of the following criteria:

“Design is not just what it looks like and feels like. Design is how it works.”

- Steve Jobs

1. Design and user experience

» Overall pleasing design and aesthetic, clutter-free » No annoying advertising or interfering elements » Easy for visitors to navigate and find the information they need » Great layout and structure » High performance, fast-loading, and 99%+ uptime » Reliability and security

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2. Content richness

3. Mobile optimization

4. Lead generation

5. Search engine optimization

6. Social media

7. Value proposition

8. Creativity and innovation

9. Unified experience

» Fresh, regular content published often » Valuable content and thought-leadership » Content for buyers at any stage of the buying cycle » A blog or rich content library, such as whitepapers, ebooks, videos,

graphics, and other media

» Responsive design or mobile-specific versions » Ease of browsing from majority of mobile devices

» Use of forms to collect visitor information » Use of dedicated landing pages » Use of calls-to-action

» No spammy SEO tactics » Use of SEO best practices » Ranks high in search for top keywords

» Makes social sharing easy from website » Encourages social engagement, discussion, or community

» Clear and strong value proposition of brand’s products or services » Use of plain-English and not corporate gobbledygook » Addresses needs of buyer personas and target audience

» Creative uses of marketing and messaging on brand’s website » Innovative techniques and use of new technologies

» All web elements working together » Cohesive brand experience across website and channels

Now introducing 50 world-class enterprise websites. Enjoy.

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AUTOMOTIVE

CompanyTesla Motors

Websitehttp://www.teslamotors.com

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CONSTRUCTION

CompanyFormica

Websitehttp://www.formica.com/en/us

CompanyScott Equipment

Websitehttp://www.scottcompanies.com

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CONSULTING

CompanyTradewin

Websitehttp://www.tradewin.net

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CONSUMER GOODS

CompanyBeretta

Websitehttp://www.berettausa.com

CompanyAvon Canada

Websitehttp://www.avon.ca

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ENVIRONMENTAL SERVICES

CompanyAustin Outdoor

Websitehttp://www.austinoutdoor.com

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FINANCIAL SERVICES

CompanyGuardianLife

Websitehttp://www.guardianlife.com

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CompanyDeluxe Corp

Websitehttps://ww.deluxe.com

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HEALTH & WELLNESS

CompanyAlere Wellbeing

Websitehttp://www.alerewellbeing.com

CompanyHealthways / Blue Zones Project

Websitehttps://www.bluezonesproject.com

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CompanyTufts Medicare Preferred

Websitehttp://www.tuftsmedicarepreferred.org

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HOSPITALITY

CompanyEpicure

Websitehttp://www.epicure.com.au

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MANUFACTURING

CompanyVulcan Spring

Websitehttp://www.vulcanspring.com

CompanyMarian Inc

Websitehttp://www.marianinc.com

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CompanyNovar

Websitehttp://www.novar.com

CompanyRidgid

Websitehttps://www.ridgid.com

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CompanyMohawk Flooring

Websitehttp://www.mohawkflooring.com

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MARKETING & ADVERTISING

CompanyCobalt

Websitehttp://www.cobalt.com

CompanyFrog Design

Websitehttp://www.frogdesign.com

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MEDIA

CompanyCOX Blue

Websitehttp://www.coxblue.com

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NONPROFIT

CompanyCharity:Water

Websitehttp://www.charitywater.org

CompanyThe Salvation Army

Websitehttp://www.salvationarmyusa.org

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OIL & ENERGY

CompanySolarCity

Websitehttp://www.solarcity.com

CompanyWestmor

Websitehttp://westmor-ind.com

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CompanyUnderwriters Laboratories

Websitehttp://www.ul.com

PUBLIC SAFETY

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CompanyFirst American DataTree

Websitehttp://www.datatree.com

REAL ESTATE

CompanySothebys

Websitehttp://www.sothebysrealty.com

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CompanyWegmans

Websitehttp://www.wegmans.com

RETAIL

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CompanySAP NS2

Websitehttp://www.sapns2.com

SECURITY

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CompanyThe Ladders

Websitehttp://www.theladders.com

STAFFING & RECRUITING

CompanyYoh

Websitehttp://www.yoh.com

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CompanyNEC

Websitehttp://www.necam.com

TECHNOLOGY & SOFTWARE

CompanyBox

Websitehttp://www.box.com

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CompanyADP

Websitehttp://www.adp.com

CompanyVaronis

Websitehttp://www.varonis.com

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CompanyEktron

Websitehttp://www.ektron.com

CompanyLogMeIn / Join.me

Websitehttps://join.me

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CompanyIntuit

Websitehttp://www.intuit.com

CompanyCarbonite

Websitehttp://www.carbonite.com

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CompanySAS

Websitehttp://www.sas.com

CompanyMagento

Websitehttp://magento.com

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CompanyContinuum Managed Services

Websitehttp://www.continuum.net

CompanyMicrosoft

Websitehttp://www.microsoft.com

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CompanyVerizon

Websitehttp://www.verizon.com

TELECOMMUNICATIONS

CompanyMitel

Websitehttp://www.mitel.com

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CompanyShoreTel Sky

Websitehttp://www.shoretelsky.com

CompanyPGI

Websitehttp://www.pgi.com

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CompanyT-Mobile

Websitehttp://www.t-mobile.com

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CompanyExpedia

Websitehttp://www.expedia.com

TRAVEL & LEISURE

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