Agenda1. Introductions

2. Online Fundraising - What is it and Why is it Important

3. Your Organization - How to Create your Identity and Market it

4. Your Network - How to Identify and Maximize It

How to Join GlobalGiving

Introduction

Name: Moses Kigozi

Organization : GlobalGiving

My role: Country Ambassador –Uganda 2015-2016

Expectations : By the end of the workshop, you all become partners with GG and earn funds to support your organizations

Self introductionsIntroduce your self to the rest

Your name

Your organization , its location and briefly what it does

Your role in the organization

Your expectations during this workshop

Any thing else you want to team to know about you?

What is GlobalGiving?An online platform providing nonprofits

with online fundraising resources, tools, and ideas.

GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.

—ALISON CARLMAN

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2014+240

0Organizations

$32.8MTotal Donations

60KUnique Donors

60Corporate Partners

149Countries

OrganizationsDonors

• Who are those involved in Online fundraising and where are

they from?

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What tools do they

use?

Online Vs Offline Giving

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Offline:

•Audience is limited to locality

•Donors: only people physically connected

with

Online:

• Wider audience reachable - not limited

• Increases visibility-website, facebook, etc

• Easier to grow

Goals are still the same:

•Creating relationships

•Building Trust

•Delivering a Message

•Giving people a reason to give

•Maintaining relationships

•Continue to grow your valuable

work!

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Plan a SMART Campaign

Get Your Story Straight

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Online:

• Wider audience reachable - not limited

• Increases visibility

• Easier to grow

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Trust is HUGE!How do I get advocates to work

for me?

•Host them at your project

•Share success stories and

challenges

•Develop a personal

relationship

•Develop trust77% of donors say they give when a close friend or family asks them

to!

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Start Strong

Count on your friends to start

you out right!

Donors believe they have a

greater impact on projects that

are nearly funded

Plan to go big on Day One

The first and the last days are

the most important days of your

entire campaign!

Powerful fundraising emails

have 4 simple components:

a high-quality photo

a short story about your

project or beneficiary

a link or button to make a

donation

a clear call to action-Donate!

Keep it simple

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EmailingBe Personal

• Address your emails to each individual donor!

Consider segmenting groups (Friends, schoolmates etc)

• This type receives a better response than generic

content

Conduct Individual Outreach

• For high-potential donors send highly personalized

emails

• Know your audience well “social listening” before

“talking

Remember: it’s not all about you

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GlobalGiving Sustainability15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards

U.S. tax deductions donations

10% Resources and Access for Your Organization

Access to 400,000+ donors and 60+ Corporations

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Donor Management and Analysis

Full Calendar of Matching Days and Organization Campaigns

Rewards and benefits for being active

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Corporate Sponsors

How To Join GlobalGiving

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1) www.globalgiving.org

2) Click Non-Profits tab

3) Click Orange button

Application Process

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1) Is your organization a registered charity, nonprofit, or NGO

that is implementing programs?

2) Can you provide organizational documents in English?

(Google translations are ok!)

3) Can your organization mobilize enough online supporters to

raise at least US$5,000 from 40 people in 30 days?

Application Documents

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Questions about document requirements :

applications@globalgiving.org

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Requirements: $5000 from 40

donors

Time Frame: 1 month

Date: September2015

Application Deadline:July24th,

2015Apply TODAY to automatically receive updates leading up to the challenge!

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Thank you for your Attention!

Questions?Moses KigoziGlobalGiving

mkigozi@globalgiving.org