Workshop roundupSession 8/8

At the end of the workshop

Revisit the mind map you created at the start of the workshop...Any changes as a result of this workshop...What changes would you suggest... ?

Action Urgency Others who need to be involved

Target date for completion

Practical exercise—SEO actions

Web site address Importance Reasons for using

Practical exercise—why do people visit web sites

Audience Priority Purpose

Practical exercise—identifying and understanding audiences

Audience

The sort of people making up this

audience

This audience’s understanding of

your service

Typical working day for this audience

Detail required by this audience

This audience priorities

Most suitable language style

Practical exercise—understanding a single audience

1st order 2nd order 3rd order

Practical exercise—content strategy headings

1st order 2nd order 3rd order

Practical exercise—promotion strategy headings

1st order 2nd order 3rd order

Practical exercise—development strategy headings

At the end of the workshop

Resources for you—web addresshttp://scamore.eforum.org/ will continue to be updated during 2010, use the resources as you see fit, subscribe to RSS feed, register on site for special messages, read case studies when available

Feedback—web addressThis will be emailed to you... please, please complete, it will only take a few minutes and will help a lot!

After the workshop

Case studies‣ take any lessons learnt seriously‣ further develop and implement content, promotion or development strategies

started during workshop‣ keep in touch regularly during case study period of 3-6 months‣ measure and report success‣ share experience with others via online resource

Volunteers?

Text

After the workshop

Case studies‣ take any lessons learnt seriously‣ further develop and implement content, promotion or development strategies

started during workshop‣ keep in touch regularly during case study period of 3-6 months‣ measure and report success‣ share experience with others via online resource

Volunteers?

Text

And finally...

Certificates!