Workshop: Making the Best of the YouTube-Age
-
Upload
bertram-gugel -
Category
Technology
-
view
1.824 -
download
1
description
Transcript of Workshop: Making the Best of the YouTube-Age
![Page 1: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/1.jpg)
1
Workshop: Making the Best of the YouTube-Age
Possibilities on the net
![Page 2: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/2.jpg)
2
19. April 2008
Bertram Gugel: gugelproductions.de Who am I? Blogger Co-Author of TV 2.0
![Page 3: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/3.jpg)
3
19. April 2008
Bertram Gugel: gugelproductions.de Overview Introduction Part 1: Distribution
– Strategy – Short How-to Guide
Part 2: Reach – Strategies – Example
Part 3: Discussion
![Page 4: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/4.jpg)
4
19. April 2008
Bertram Gugel: gugelproductions.de Goals Reaffirm potential of medium Discuss your challenges Review Tools and Services Show some examples Discuss possibilities
![Page 5: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/5.jpg)
5
Market Overview
19. April 2008
Bertram Gugel: gugelproductions.de
Prosumer TV Web
![Page 6: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/6.jpg)
6
Market Overview
19. April 2008
Bertram Gugel: gugelproductions.de
Prosumer TV Web
![Page 7: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/7.jpg)
7
YouTube in Numbers ⅓ of all US Video Views January 08
2,6 Bio. Streams/Month (US)
66 Mio. Unique Viewers/Month(US)
10h Video/sec Upload
BBC, CBS, NBC, ZDF, ...
Paid out $1 Mio. to Users
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 8: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/8.jpg)
8
What is possible? Soulja Boy 31 Mio. Profile Views on
MySpace
682.000 Friends on MySpace
55.000 Subscribers on YouTube
Ø 550.000 Video Views/Day
#1 Billboard-Charts USA
133 Mio. Video Views on YouTube
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 9: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/9.jpg)
9
Distribution
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 10: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/10.jpg)
10
19. April 2008
Bertram Gugel: gugelproductions.de Distribution Strategies 1
1:1
![Page 11: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/11.jpg)
11
19. April 2008
Bertram Gugel: gugelproductions.de Distribution Strategies 1
many:many
![Page 12: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/12.jpg)
12
19. April 2008
Bertram Gugel: gugelproductions.de All Sources ...
TV
Web-TV
Clips
Pay Advertising Free
![Page 13: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/13.jpg)
13
All Channels ...
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 14: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/14.jpg)
14
19. April 2008
Bertram Gugel: gugelproductions.de Best Practice: Distribution All Channels All Sources encourage linking, sharing,
forwarding
Be everywhere for maximum reach
Problem: Tools and worklows are missing
![Page 15: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/15.jpg)
15
Short How-to Guide
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 16: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/16.jpg)
16
19. April 2008
Bertram Gugel: gugelproductions.de Formats Quicktime: Sorenson Video
3, Full Frames, 4:3, Multiple of 8
Flash-Video-Format: on2 Flix Pro (VP6E-Codec)
MPEG-4 AVC (H.264)
iPod (m4v)
WMV, 3GP, DivX or HD?
![Page 17: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/17.jpg)
17
19. April 2008
Bertram Gugel: gugelproductions.de Tools Multi-Uploader
File Conversion
Statistics
![Page 18: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/18.jpg)
18
19. April 2008
Bertram Gugel: gugelproductions.de Video hosting
![Page 19: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/19.jpg)
19
19. April 2008
Bertram Gugel: gugelproductions.de Your Blog/Site Blog
Podcast
Video CMS
![Page 20: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/20.jpg)
20
Reach
![Page 21: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/21.jpg)
21
19. April 2008
Bertram Gugel: gugelproductions.de Effective Distribution?
Walter Moers: Der Bonker
TV
![Page 22: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/22.jpg)
22
TV has its prime time ...
19. April 2008
Bertram Gugel: gugelproductions.de
... what about the web?
Plan ... release circles
release times
campaigns
How do your videos perform?
![Page 23: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/23.jpg)
23
Plan for diffrent usage patterns
19. April 2008
Bertram Gugel: gugelproductions.de
Short-Head14.000
Longtail14.000
Sleeper3.500
Event Video Evergreen
Sleeping beauty
![Page 24: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/24.jpg)
24
Timing
19. April 2008
Bertram Gugel: gugelproductions.de
Get in the right context
Use hypes, memes and events
Use inside exposure
Use high engagement
![Page 25: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/25.jpg)
25
19. April 2008
Bertram Gugel: gugelproductions.de Title & Thumbnail drive usage
Ø 900 000 vs. Ø 70 000
![Page 26: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/26.jpg)
26
Getting reach
19. April 2008
Bertram Gugel: gugelproductions.de
Inventory
Landmark Videos
Cooperations and featuring
Slowly build your audience
![Page 27: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/27.jpg)
27
Iventory
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 28: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/28.jpg)
28
Landmark Videos
19. April 2008
Bertram Gugel: gugelproductions.de
1 Video accounts for nearly 100% of the 30 Mio. Views
Viral Hit 1
Featured 1
Viral Hit 2
![Page 29: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/29.jpg)
29
Cooperations, featurings
19. April 2008
Bertram Gugel: gugelproductions.de
Views in 5 days
![Page 30: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/30.jpg)
30
Slowly build your audience ... 57% of viewers share links to the videos
they watch over 50% have watched videos with
others Videos can produce a strong affinity Videos reach user on a new level
Give Users the content and tools to engage
19. April 2008
Bertram Gugel: gugelproductions.de
![Page 31: Workshop: Making the Best of the YouTube-Age](https://reader034.fdocuments.in/reader034/viewer/2022042623/548412155806b5d1588b45a6/html5/thumbnails/31.jpg)
31
Thank You! Contact: Bertram Gugel www.gugelproductions.de/blog/ [email protected] Tel.: +49 (179) 221 77 63