Workshop #1: UX Career Development Plan by Ashwin Umathay & Aunindra Kumar Sinha
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Transcript of Workshop #1: UX Career Development Plan by Ashwin Umathay & Aunindra Kumar Sinha
Career Development Plan Ashwin Umathay Senior Manager of Experience Design at Intel Security
Aunindra Kumar Sinha Senior lead User Experience Designer at Intel Security
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AGENDA
• Background
– Introductions
• UX Roles
– Career Options
• Self development – Understanding Strengths & Development areas
– Gathering Feedback – Creating a Development Plan
• UX Organizational structure • Tea Break
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Background
ASHWIN UMATHAY 15+ years of work Experience
Education MBA, General Management University of Illinois, Urbana–Champaign | June 2008 MS, Industrial Engineering (HCI specialization) Clemson University, Clemson | December 2000 MSc, Economics BE, Mechanical Engineering BITS Pilani, Rajasthan | June 1998
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Background
AUNINDRA KUMAR SINHA 10+ years of work experience
Education B.Tech, Information and Communication Technology DAIICT, Gandhinagar | May 2006
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TELL ABOUT YOURSELF
Where do you work?
– Start up? – Design agency? – Self-employed? – Mid to large company?
What is your specialty? What is your main objective of attending the workshop ?
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MY CAREER MOTTO USABLE
EFFECTIVE
DIFFERENTIATED
DESIRABLE
EFFICIENT
USEFUL
Deliver Value & Delight for Users
through creation of products which are:
AshwinUmathay|AunindraKumarSinha
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WHAT I DO - DESIGN MANAGEMENT Create products by Orchestration of People, Process, Tools & UCD Methods
Today’s Topic
PEOPLE PROCESS TOOLS UCD METHODS
AshwinUmathay|AunindraKumarSinha
If the ladder we take isn't leaning against the right wall, every step we take just gets us to the wrong place faster.” - Steven Covey
AshwinUmathay|AunindraKumarSinha
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UX TEAM
USER RESEARCH
How it could be better for users
INTERACTION DESIGN
How it works
BUSINESS ANALYSIS
Technical details of design specifications
VISUAL DESIGN
How it looks
VOICE (WRITING)
How it sounds
Typical UX team consists of Business Analysts, Interaction Designers, Visual Designer, User Researcher & Content Writer.
Other Roles include: Prototyper, UI developer, Anything else ?
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CAREER OPTIONS
GRADES TITLE YEARS OF EXPERIENCE
MANAGEMENT PATH EQUIVALENT
5
6
7
8
9
10
11
12
I
II
III
Senior
Lead
Architect
Principal
Fellow
0(Master’sdegree)
2to3
5-6(apoten(alforkintheroad)
7-8(apoten(alforkintheroad)
8+(aforkintheroad)
10+
12+
15+
N/A
N/A
EntryLevelManager
Manager
SeniorManager
Director
SeniorDirector
VP/ChiefDesignOfficerAshwinUmathay|AunindraKumarSinha
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CAREER OPTIONS
INDIVIDUAL CONTRIBUTOR
DESIGN PROJECT LEAD
MANAGER
AshwinUmathay|AunindraKumarSinha
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EXAMPLE COMPETENCIES
Innovation Quality Working with Teams
Technical Expertise Operations People
Crea(veskills
DefiningUX
strategy
Adaptability
Brainstorming
Visioning
Producing
Enduserfocused
Customer
Advocate
Valida(ng
Fixing
A]en(ontodetail
Reducingerrors
WorkingwithOthers
Verbal
Communica(on
Wri]en
Communica(on
ConflictManagement
CrucialConversa(ons
Communica(onin
groups
ManagingDesign
Feedback
LeadingIni(a(ves
Domainexper(se
Func(onal
exper(se
Researching
Analyzing
Project
Management
EvangelizingUX
Process
Projectplanning
TaskManagement
Understandingof
Businessneeds
Organizing
Mentoring
Coaching
Nego(a(ng
Influencing
Developingpeople
Managing
AshwinUmathay|AunindraKumarSinha
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EXERCISE -1 (5-10 MINS)
TAKE A FEW MINUTES TO REFLECT
– Your Strengths
– Development Areas
WHAT ARE YOUR TOP 3 STRENGTHS?
WHICH 3 AREAS WOULD YOU LIKE TO IMPROVE
UPON ?
CREATE AN ACTION PLAN FOR EACH OF THE 3 DEVELOPMENT
AREAS IDENTIFIED
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GATHERING FEEDBACKS
Purpose
- Reconcile perspective ( Yours vs. Others)
Importance of Feedback
- Essential for Self Development
Gathering feedback
-Through Email
-Simple forms
-Through Managers
-Peer Feedback
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FEEDBACK FORM ELEMENTS
Set the Context
-Guidance on evaluation
-Encourage to be honest ( Anonymity option)
-Should not take more than 10 min to complete
Information to gather
-Name of person ( For follow-up)
-Capacity in which feedback is provided ( Project, Function)
-Areas of Development & strengths ( Open ended )
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FORM ELEMENTS – DO’S & DONT’S
Do’s
-Send to a wide variety of folks
-Keep form simple ( Pay attention to UX, Content !)
-Send Reminders
Don’ts
-Politeness Bias
-Watch out for Reciprocity
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CREATE A DEVELOPMENT PLAN
Purpose -Documented IDP ( Individual Development Plan)
Elements of IDP -Where do you yourself in 1 year, 3 years, 5 + years (Vision) -Strengths -Development Areas -Peer Feedback -Possibilities (Career Options) -Action Plan to address Development areas with timelines
Good practices -Action Plan should be SMART -Have Periodic Discussions with your Manager (Quarterly) -Revise the Development Plan as needed ( 6 -months) -Identify 1-2 mentors • Mentors can be outside your function • Mentor Relationships are helpful in long run • Requires time investment and commitment AshwinUmathay|AunindraKumarSinha
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1. Define a time for each of the action
plans identified in Section 1
EXERCISE -2 (5-10 MINS)
2. Document where do you see
yourself in 1 year, 3 years & 5 years
3. Review your Development Plan
with your table Partner and get
feedback AshwinUmathay|AunindraKumarSinha
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REFERENCES
h]ps://www.paulolyslager.com/how-to-be-ux-expert/?utm_content=buffera5920&utm_medium=social&utm_source=twi]er.com&utm_campaign=bufferh]p://www.freepik.com/
AshwinUmathay|AunindraKumarSinha
h]ps://www.linkedin.com/pulse/five-ways-fast-track-your-promo(on-jack-welch?trk=hp-feed-ar(cle-(tle-editor-pick
h]p://hexaco.org/hexaco-online
PersonalityTests
h]ps://www.amazon.com/Discover-Your-Strengths-Marcus-Buckingham/dp/0743518144
h]p://www.myersbriggs.org/my-mb(-personality-type/mb(-basics/
h]p://www.basadur.com/howwedoit/thebasadurprofile/tabid/83/default.aspx
AshwinUmathay|AunindraKumarSinha
§ Centralized and dedicated business function
§ Dedicated function within individual product / engineering teams.
§ Centralized team but aligned to different business units. Kind of a matrix structure
§ Dedicated and centralized team for each business unit in organization
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UX Organizational structure
AshwinUmathay|AunindraKumarSinha
§ Understand the UX set up in your company
§ How is the user experience placed in the overall organizational goals/ strategy? Is it a support team or a key value
differentiator?
§ How UX team works with business leaders, marketing, IT, Product management and clients/ users?
§ Current process and methodologies followed. How it collaborates/ aligns with product/ business verticals – Agile/
Lean UX/ waterfall model etc.
§ Identify the barriers in delivering a great user experience – people/ process/ ownership/ research
§ Understand how effective is your UX team with business teams and end users.
§ How you can restructure the team. Think of the pros and cons.
How is your UX organization
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AshwinUmathay|AunindraKumarSinha
§ Build a strong UX advocacy within the organization and ensure everyone understands the need of UX and
take ownership for right user experience.
§ Collaborate with the cross-functional teams, make them participate in the brainstorming sessions, user
research and share the user testing findings.
§ Aim for gradual change to start with. Perception and focus might not change overnight.
§ Work towards substantial and measured contribution to any assignment
§ Demonstrate ROIs and share case studies.
§ Quote your customer’s review for any significant UX contribution highlighted by them.
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Cultural shift in your organization
AshwinUmathay|AunindraKumarSinha
§ Clear vision for the UX team
§ Design principles for the UX team
• Strong design leadership team
• Understand how the UX goals translates into the organizational goals
§ Create an experience center or design inspiration environment
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Strong UX foundation
Design environment fostering creativity
Design environment fostering creativity
Design environment fostering creativity
Design environment fostering creativity
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§ Build a strong team of UX professionals.
§ Look for people who are passionate for UX and have empathy for end users needs and goals.
§ UX team needs to be focused towards building a great experience for users. Build a culture of user research and
testing.
§ Adapt to organizational changes and needs - Business demands and process shifts.
§ Influence everyone in the organization to adapt to user experience and own it.
Building an awesome UX team
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AshwinUmathay|AunindraKumarSinha
• Understand the motivation and career goal of every UX professional in your team.
• Definite career path for the team. Use IDP.
• Build a culture of brainstorming, effective collaboration and user empathy.
• Create a design studio/ experience center.
• Invest time and money in conferences, workshops and other avenues of learning
• Respect every designers opinion and design philosophy.
• Inculcate a culture of consensus building and help them articulate well.
• Help them learn the art of storytelling. It helps create compelling experiences
that build human connections.
Retain talents
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Time for some activity
AshwinUmathay|AunindraKumarSinha
AshwinUmathay|AunindraKumarSinha
§ Do you have a creative workspace and environment? Share your experience.
§ How do you evaluate/ test your design?
§ Is your company innovative?
§ How is your current UX organization set up?
Lets hear from you
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Return on Investment
AshwinUmathay|AunindraKumarSinha
Business has various yardsticks to measure need, effectiveness and success of any function. Return on Investment (RoI) is a industry wide norm to evaluate any function and more so in case of User experience. Few examples – § Apple § Walt Disney
REFERENCES
h]p://stratabeat.com/roi-of-ux/h]ps://www.usability.gov/how-to-and-tools/methods/organiza(on-structures.htmlh]ps://www.interac(on-design.org/literature/ar(cle/i-m-a-business-manager-how-do-i-become-a-ux-designerh]p://www.userzoom.com/selling-ux-internally/the-apple-effect-proof-that-ux-is-worth-every-penny/h]p://freshome.com/2011/10/02/work-environment-promo(ng-comfort-and-crea(vity-fraunhofer-offices-portugal/h]p://maya.com/blog/strategy-for-culture-changeh]p://cdn.home-designing.com/wp-content/uploads/2010/07/adobe-office-concept.jpgh]p://retaildesignblog.net/2012/12/16/crea(ve-offices-ogilvy-mather-office-by-m-moser-associates-jakarta-2/h]p://freshome.com/2011/10/02/work-environment-promo(ng-comfort-and-crea(vity-fraunhofer-offices-portugal/
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