Discovering circular opportunities

CREATING BUSINESS THROUGH CIRCULAR DESIGN

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“Entrepreneurs are the ones filling the gaps and

failures in society”

Michael Porter

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WHAT GAP EXACTLY?

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WHAT GAP EXACTLY?

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WHAT GAP EXACTLY?

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LET’S ZOOM OUT A BIT

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CREATING BUSINESS BY CLOSING LOOPS

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THE CIRCULAR ECONOMY

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MOVING BEYOND COMPLIANCE & ECO-EFFICIENCY

9

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& BEYOND THE BORDERS OF YOUR COMPANY

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NOT BECAUSE WE ARE MOTHER TERESA

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BUT TO BECOME FUTURE PROOF

BUT IN ORDER TO BE

Why are designers the ones to spearhead this movement? Designers change habits and behavior. They create accessibility. They look to nature for inspiration. And they’re optimists.

– Valerie Casey

DESIGN PLAYS A VITAL ROLE

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BUT A GOOD BUSINESS MODEL IS ESSENTIAL FOR CIRCULAR SUCCESS

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TO PROFIT FROM OUR DESIGN EFFORTS

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TO SUMMARIZE: TAKE-AWAY OF TODAY NR. 1

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TO SUMMARIZE: TAKE-AWAY OF TODAY NR. 2

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LET’S GET STARTED!

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FIRST EXERCISE OF TODAY – MAPPING OUR CURRENT SYSTEM (based on CE’s Circle Scan)

CURRENT SITUATION: OUR FOOD SYSTEM30-35% food = waste (20% even before it reaches the consumer)

CIRCULAR OPPORTUNITIES IN HEALTHCARE

Input for a hospital: 100.000 KG metal, 200.000 KG plastic, 400.000 KG biomass & 400.000 KG chemicals – all going to waste after use

‘CIRCLE SCAN’ OF OUR CURRENT SYSTEM

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FIRST ROUND: INPUT/OUTPUT

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AFTER LUNCH: USE & VALUE + SYSTEM PERSPECTIVE

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GROUPS

Auping, Van Gansewinkel, Sonja Veldkamp + Arjanna & Ivo

Desko, Falco, Jeffrey Braun + Douwe Jan

Interface, Jan Kuipers, Carmela Bogman + Jeroen & Femke

Life & Mobility, Maarten Heijltjes, Sylvia Holland + Pieter

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• What is a moment you can take your ‘first step’?– E.g. meeting with your CEO– E.g. presentation in the near

future

LUNCH QUESTION

Slide no. 27

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MAPPING OPPORTUNITIES

Slide no. 28

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GROUPS

Slide no. 29

Interface, Sonja Veldkamp + Pieter & Ivo

Auping, Life & Mobility, Maarten Heijltjes + Arjanna

Falco, Van Gansewinkel, Carmela Bogman, Sylvia Holland +Douwe Jan

Desko, Jan Kuipers, Jeffrey Braun + Jeroen & Femke

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AMBITION STATEMENT

Slide no. 30

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PICTURES!