WORKSHEET 3: CUSTOMER PROFILE€¦ · small business, big impact: marketing planning that fits...

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SMALL BUSINESS, BIG IMPACT: MARKETING PLANNING THAT FITS WORKSHEET 3: CUSTOMER PROFILE ___UNAWARE ___PROBLEM-AWARE ___SOLUTION-AWARE ___PRODUCT-AWARE ___MOST AWARE © 2017. The Rachel Greenhouse Agency www.rachelgreenhouse.com CARES ABOUT THIS DESCRIPTION OF THIS AS “REAL PERSON” HAS ALREADY TRIED THIS ALSO BUYS THIS WANTS TO CHANGE THIS IS ASKING THESE QUESTIONS

Transcript of WORKSHEET 3: CUSTOMER PROFILE€¦ · small business, big impact: marketing planning that fits...

Page 1: WORKSHEET 3: CUSTOMER PROFILE€¦ · small business, big impact: marketing planning that fits worksheet 3: customer profile ___unaware ___problem-aware ___solution-aware ___product-aware

SMALL BUSINESS, BIG IMPACT: MARKETING PLANNING THAT FITS

WORKSHEET 3: CUSTOMER PROFILE

___UNAWARE ___PROBLEM-AWARE ___SOLUTION-AWARE ___PRODUCT-AWARE ___MOST AWARE

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CARES ABOUT THISDESCRIPTION OF THIS AS “REAL PERSON”

HAS ALREADY TRIED THIS

ALSO BUYS THIS WANTS TO CHANGE THIS

IS ASKING THESE QUESTIONS