WORKSHEET 3: CUSTOMER PROFILE€¦ · small business, big impact: marketing planning that fits...
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SMALL BUSINESS, BIG IMPACT: MARKETING PLANNING THAT FITS WORKSHEET 3: CUSTOMER PROFILE ___UNAWARE ___PROBLEM-AWARE ___SOLUTION-AWARE ___PRODUCT-AWARE ___MOST AWARE © 2017. The Rachel Greenhouse Agency www.rachelgreenhouse.com CARES ABOUT THIS DESCRIPTION OF THIS AS “REAL PERSON” HAS ALREADY TRIED THIS ALSO BUYS THIS WANTS TO CHANGE THIS IS ASKING THESE QUESTIONS
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SMALL BUSINESS, BIG IMPACT: MARKETING PLANNING THAT FITS
WORKSHEET 3: CUSTOMER PROFILE
___UNAWARE ___PROBLEM-AWARE ___SOLUTION-AWARE ___PRODUCT-AWARE ___MOST AWARE
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CARES ABOUT THISDESCRIPTION OF THIS AS “REAL PERSON”
HAS ALREADY TRIED THIS
ALSO BUYS THIS WANTS TO CHANGE THIS
IS ASKING THESE QUESTIONS