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Transcript of Workplace, Portal and Collaboration Software © 2006 IBM Corporation IBM ® Workplace Web Content...
Workplace, Portal and Collaboration Software
© 2006 IBM Corporation
IBM® Workplace Web Content Management™ Version 6.0
Web Publishing Without Pain
IBM Software Group
© 2003 IBM Corporation2
Why do you need web content management?
For your e-Business Goals!
Internet Goals• Broader market reach• Improve customer support• Faster time to market• Reduce cost of doing business• Customer retention/Satisfaction• Enhance company image
Intranet Goals• Broader corporate reach• Employee Self Service• Application Integration• Corporate Policy Adherence• Greater employee satisfaction • Faster time to market• Reduce cost of doing business
IntranetsIntranets
InternetsInternets
ExtranetsExtranets
Extranet Goals• Self-service Applications• Personalized support of Business Partners• Timely accurate product information• Partner/Supplier Satisfaction• Partner/Supplier Retention• Ease of doing business
IBM Software Group
© 2003 IBM Corporation3
Why do you need web content management?
Information Management is critical
– In the next 2 years more original content will be created than in all of prior human history!
Organizations need the right information to get to the right people at the right time
IT resources are stretched too thin!
– Homegrown software is costly to maintain
– Some have multiple web content management systems to manage
Web content authors experience frustrating Webmaster bottlenecks and publishing delays!
IBM Software Group
© 2003 IBM Corporation4
Challenge #1 Challenge #2 Challenge #3
Keep your site current Content Chaos Bringing visitors back
Why is it a challenge?
Only a small group of technical people can change the web site
Cross-functional effort
Time consuming
Why is it a challenge?
Where did that come from?
Who owns it? How old is it? Is it still current?
Are we still selling that?
Why 1999 events still listed?
Why is it a Challenge?
Low attention span
Lots of competition
Easy to leave – one click and they’re gone
Costs of Outdated Pages
Lost customer confidence
Tarnished image
Lower traffic
Lost opportunities
Legal Exposure
Cost of Chaos
The “hassle” of keeping the site current results in neglect
Site usage declines
Content re-creation
Employee frustration
Costs of Losing Customers
If they run into problems, most will never come back
It costs 6x more to sell to a new customer than to an existing one
What Web site challenges do you have?
IBM Software Group
© 2003 IBM Corporation5
What is IBM Workplace Web Content Management?
Helps customers easily manage Web content– Rapidly develop sites through reusable out-of-the-box
components, which helps improve TCO and speed ROI – Keep intranet, extranet, Internet websites and portals up-to-
date, accurate and in control – Able to leverage existing enterprise content repositories
Helps improve productivity & relevance – Easy-to-use interface enables non-technical users to manage
Web life cycles, removing IT and Webmaster bottlenecks – Automated workflow ensures accuracy of content– Performance enhancing caching – Dynamic personalized delivery of content by user role and
preferences
“Allows the right information to get to the right people
at the right time, so portals & websites
are efficient and effective.”
“We dramatically cut the cost of our Web site and made it easier for customers to get new information with a simple, user-friendly environment.” Jorge Sosa – HSBC Mexico
IBM Software Group
© 2003 IBM Corporation6
What are the key capabilities of the product?
End-to-End Web Content Management
IBM Software Group
© 2003 IBM Corporation7
WebSphere® Portal and Web Content Management
Business Value
– The analysts agree “Portals and Web Content Management go hand-in-hand”
– ROI of Integrated Workplace Web Content Management and WebSphere Portal: • Integration with WebSphere Portal helps lower
project costs and go live faster
Background
– Workplace Web Content Management is jointly developed and tightly integrates with WebSphere Portal
– Every Portal Enable/Extend customer has a limited entitlement for Workplace Web Content Management
• Effectively a built-in evaluation and discount
The Entitlement: 1 Workplace Web
Content Management CPU for every 6 WebSphere Portal CPUs
Must publish to WebSphere Portal only
IBM Software Group
© 2003 IBM Corporation8
Workplace Web Content Management V6.0
With this new release:
IBM leads the industry with the most tightly integrated portal and Web content management solution on the market today.
Advanced, rules-based personalization capabilities allow targeted information to be dynamically delivered to your employees, customers, suppliers and partners via the WebSphere Portal environment
Enhanced authoring and administration capabilities allow web content to be created and delivered more effectively via your WebSphere Portal environment
IBM Software Group
© 2003 IBM Corporation9
Workplace Web Content Management Key Functions
End-to-End Content Management
New in V6.0!
New in V6.0!
Customizable User Interface
New views
Welcome page
Inline authoring
New search
Rich text editor enhancements
Deeper WebSphere Portal Integration
Single administration UI
WebSphere clustering support
Improved Site scalability
Advanced personalization
Improved site searching experience
Accessibility
CSS support
Simplified management of large and/or multiple sites with libraries
Enhanced control of content and asset deployment
Protection against Broken Links
Simplified cache and logging
See where content and other assets are being used
IBM Software Group
© 2003 IBM Corporation10
Easily deploy Content with Workplace Web Content Manager Version 6.0 Welcome page provides
an entry point for users
Inline Editing for infrequent users
New views allow users to find their content easily
Full text and parametric search in views and across entire repository
Libraries allow access to parts of a site e.g. just marketing content
User interface can be customized easily to provide tailored experience
IBM Software Group
© 2003 IBM Corporation11
More key enhancements in Workplace Web Content Management version 6.0
Improved Site Scalability– Libraries allow delegation of control for specific parts of a site, as well as simplifying the sharing of assets
across multiple sites, making it easier to keep large, dispersed websites up-to-date
– WebSphere Clustering Support ensures server demand server is distributed more effectively and reduces administration efforts
Greater “Look and Feel” Flexibility for sophisticated websites– Enhanced Cascading Style Sheets (CSS) support enables designers to not only define the overall look &
feel of the site, but also to specify available styles for different site areas, templates, user profiles, and content types for authors to use
Protection against broken links
– New Link Management enhancements ensure all internally referenced website links will be up to date (e.g. "live" and not "broken") and provide a library view to manage external links
Simplified Administration – Integrated administration within Portal – no need to learn a different UI or administer from different location
– WebSphere clustering support: Administration of multiple WCM servers as one
– Simplified cache and logging
IBM Software Group
© 2003 IBM Corporation12
How does Workplace Web Content Management add value?
HSBC Mexico - Mexico’s largest bank
• Accurate, timely information for their customers
• Empowered 80 users to create their own content
• Reduced Core Tech Staff from 8 to 2
• Reduced publishing time from 10 days to 20 minutes
Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany
• Reuse of existing IT infrastructure
• Common Corporate Identity achieved for 1,700 employees city-wide
• Paper based communication reduced by over 80%
IBM Software Group
© 2003 IBM Corporation13
How does Workplace Web Content Management add value?
Minter Ellison - Australian Law Firm
• Needed an accurate web and intranet presence
• Content publishing reduced from days to minutes
• Savings of up to one person-year!
• Subject matter experts control their content
• Knowledge management dramatically improved
Alcan Inc - USA Metals Production
• Needed to Launch new Corporate Image after merger
• Website Content creators independent of IT Dept
• Timely information for customers and shareholders
IBM Software Group
© 2003 IBM Corporation14
• Efficiently and securely store, manage and deliver enormous amounts of key health information to the public
Challenge
• Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site
Solution
• Reduced time to publish – from weeks and months to hours and days - for accurate, up-to-date information • Efficient regulatory compliance and reporting
Value
Health Canada
IBM Software Group
© 2003 IBM Corporation15
Summary: Workplace Web Content Management
Helps increase productivity of authors and business users
– Non-technical users can create/manage content
– Automates the process, eliminates the manual processes and bottlenecks
– Incorporates workflow processing...take content review/approval out of e-mail
Easy to create / maintain dynamic web site(s)
– Delivers personalized content
– Embraces standard document management principles
– Helps increase speed and efficiency of site and content deployment
Platform for high-value e-business applications
– Scales from pilot to enterprise
– Uses and integrates with current business infrastructure
– Simplifies ongoing site maintenance
IBM Software Group
© 2003 IBM Corporation16
BACKUPAdditional Detail on WWCM V6.0 Features
IBM Software Group
© 2003 IBM Corporation17
Enhancements - Templating Template creator can define
how the form will appear to the user
Template creator can decide to hide fields from the content creator
Template creator can define the properties of each field with simple validation and field size
Viewers will be able to see the field but not edit it. Editors will be able to view the field and edit it when the form is in edit mode
Help text can be defined for each field that will be shown above the field in the form
IBM Software Group
© 2003 IBM Corporation18
New feature - Inline editing Rather than take author to
standard UI, the portlet simply changes mode to allow editing of content within the same portal page
Users able to perform authoring actions against the content
– Edit content being viewed
– URL sent to approvers for review of draft content
Content editing actions display the authoring user interface inside the rendering portlet
IBM Software Group
© 2003 IBM Corporation19
New feature – Search Searching a folder or a view
– Authors browse through folders and views to find objects they want to view or edit
– Results are displayed in a table that allows the results to be sorted
– Multiple searches can be shown at the same time
Advanced search
– Searches across the entire repository/library by default
– Allows search filtering by common attributes, template used, workflow etc